1. Access eCommerce for Native American Artisans

2. Objectives The Internet is a tool that small businesses can use to build an existing business, reach distant markets, and offer innovative products. During this hands-on workshop you will:  explore what businesses similar to yours are doing online  learn some ways to bring your business online  discover online resources your business can use.

3. What is Electronic Commerce? E-commerce is more than selling online. It is:  Using online resources and tools to do business better  Making money and saving money online

4. Activity: Critique Sites www.chipotle.com www.cheesylights.com www.drango.com

5. Websites Should Be…  Informative  Fast  Easy to navigate  Tidy  Accessible  Credible

6. www.angeliquesnativeart.com

7. Website Credibility  The Indian Arts and Crafts Act of 1990  Read the “About Us”  Tribal affiliation identified?  Does the seller tell you about how the item was acquired or created?  Are sacred objects, ways, knowledge, or other forms of Native spirituality being offered for sale?  Does anything make you feel uncomfortable? Source: www.u.arizona.edu/~ecubbins/webcrit.htmlwww.u.arizona.edu/~ecubbins/webcrit.html

8. Activity: Evaluate artisan websites  www.SouthwestIndian.com www.SouthwestIndian.com  www.WesstArtisans.com www.WesstArtisans.com  www.NativeCraftsOnline.com www.NativeCraftsOnline.com  http://PuebloDirect.com http://PuebloDirect.com  www.HopiMarket.com www.HopiMarket.com  www.AllNative.com www.AllNative.com  www.NativeMall.com www.NativeMall.com  http://Native-Craft.com http://Native-Craft.com  www.GuthrieStudios.com www.GuthrieStudios.com

9. Searching for Information  Use a directory  Example: Yahoo or Google Directory  Use a search engine  Use a site that indexes websites on specific topics

10. Top 5 Search Engines:  Google  Yahoo! Search  MSN Search  AOL Search  Ask Jeeves Source: Nielsen//NetRatings January 2004Nielsen//NetRatings January 2004

11. Searching With  Be specific turquoise and coral bracelet = 61,700 results  put phrases in quotes "turquoise and coral bracelet“ = 381 results  Use the NOT symbol - "turquoise and coral bracelet“ –silver = 50 results  Combine symbols www.google.com

12. Research Doing Business Online  Search for:  New suppliers  Product ideas  Marketing ideas  Better prices

13. Searching for Products for Sale www.froogle.com

14. Research Your Competition  Is your competition across the world or next door?  Search engines are the key to finding your online competition  What can you do better, or different?

15. How to Find Your Competition  Make a list of your competitors.  Use a search engine to expand the list.  Search using keywords that describe your products or services.

16. Evaluate Your Competition  Visit their websites.  What are they trying to do online?  What do you like or dislike?  What can your company do better?  Find out how popular these sites are  Google using: link:www.company.com

17. Activity Search for your competition or suppliers.

18. Tips for Shopping Online  Trust your instincts  Be knowledgeable about web-based auctions  Double check pricing  Read the privacy policy  Review return and shipping policies  Check for secure Internet connections  Pay with a credit card Source: American Bar Association www.safeshopping.orgwww.safeshopping.org

19. How do you know a website is secure?  Closed lock symbol  The web address begins with https:// instead of http://

20. Options for Doing Business Online  Do you really need a website? Consider:  Auction Websites  Malls or Cooperatives  Develop your own website  Virtual stores  Template-based storefronts  Hire a developer  Do it yourself  Combine several options

21. Auction Websites

22. Malls or Coops http://store.yahoo.net/navajoco-op

23. Malls or Coops www.indigenous-art.com/26.html

24. Choose Locations Carefully

25. Activity: Explore Auctions, Malls Auctions:  www.ebay.com www.ebay.com Malls:  www.geezer.com www.geezer.com  www.boundlessgallery.com www.boundlessgallery.com

26. Virtual Storefront http://shop.store.yahoo.com/bctc

27. Website Templates Templates and hosting:  www.NetSol.com (Click on Create a Website) www.NetSol.com  Test Drive BigStep at: http://go.bigstep.com/tour/tour.htm http://go.bigstep.com/tour/tour.htm  Free for Nonprofit organizations: www.orgsites.com www.orgsites.com Template kits only (no hosting):  http://desktoppublishing.com/template/web/ sitekits.html http://desktoppublishing.com/template/web/ sitekits.html

28. Activity: See How to Build a Store www.indianvillage.com

29. Domain names  What is a domain name?  Why do you need one?  What makes a good domain name?.com.org.net.biz.info  How much does it cost?  How do you find a domain name?  www.betterwhois.com www.betterwhois.com  www.icann.org/registrars/accredited- list.html www.icann.org/registrars/accredited- list.html www.mycompany.com

30. Developing Your Own Site  Hire a web designer  Learn HTML  Create graphics  Find a web host  Determine budget  Check site for errors

31. Consider Hiring a Website Developer Give your business a professional appearance. To find a developer:  Interview customers  Evaluate web sites  Compare services  Ask about site maintenance services

32. Learn HTML: Web Authoring Tools  Free HTML Tutorials  www.w3schools.com/html www.w3schools.com/html  Authoring Software (e.g: Dreamweaver, FrontPage, GoLive, HomeSite)

33. Tools to Create Graphics Create a banner, logo or button with free or fee online graphics generators  3DTextMaker.com 3DTextMaker.com  CoolText.com CoolText.com  QuickBanner.com QuickBanner.com

34. Find a Web Host  Local internet service providers  Domain name providers  Ask others for recommendations  www.webhostlist.com www.webhostlist.com  www.hostsearch.com www.hostsearch.com

35. Website Costs Setup Costs  Web page design $150-$450 / page  Web host setup fee $0 - $50+ Ongoing Costs  Web hosting fees $0 – 100+ / month  Domain name up to $35/year  Web page content updating up to $30/hour

36. eCommerce Transactions  Merchant accounts  monthly fee: $15-50 / month  discount rate: 2-5% of amount  transaction fee: 15-.30 / transaction  PayPal  No monthly fee  Transaction fee: 2.2%.30 /transaction

37. Tools to Check Your Site  Page errors: www.netmechanic.com/toolbox/html- code.htm www.netmechanic.com/toolbox/html- code.htm  Load speed: www.optiview.com (Click on Cool Tools lower left)www.optiview.com  Accessibility: www.cast.org/bobbywww.cast.org/bobby

38. Promoting Your Website  Tell everyone about it  Help search engines find you  Use traditional media

39. Viral Marketing “Any advertising that propagates itself the way viruses do.”  Friends and relatives  Customers  Website visitors

40. Blog  Short for Web log  Web page that serves as a publicly- accessible personal journal for an individual  Typically updated daily  A soapbox of sorts  Put a link to your blog page on your website

41. Activity: Blogging Browse the blogs at:  www.blogarama.com www.blogarama.com Or look at creating your own at:  www.blogger.com www.blogger.com

42. Deal with Business Email  Use email to draw attention to your website  Start your own email newsletter  Create an email signature for marketing  Spam? Ignore it or filter it  Don’t open email attachments from unknown sources  Install anti-virus software

43. Activity: www.CafePress.com www.CafePress.com

44. Summary  Become comfortable with the Internet  Decide if you really need a website  Explore web hosts, online malls, auctions for features and costs  Decide which services are right for your business to meet your customer needs  Promote to every living being on the planet, and then promote some more

45. Resources Online guide: www.access-ecom.infowww.access-ecom.info