2. eMarketing By: Iman Marafie, Nora Zehery Mohammed Buhamad AbdulAziz Mohammed Fahad Al Ameer

3. Outline E-marketing definition E-marketing definition Six methods of e-marketing Six methods of e-marketing E-marketing strategies E-marketing strategies E-marketing models E-marketing models Advantages and Disadvantages Advantages and Disadvantages Security Concerns Security Concerns

4. What is eMarketing? Internet or Online Marketing Internet or Online Marketing Marketing a brand of the internet Marketing a brand of the internet Distributing information Distributing information Promoting an organization Promoting an organization

5. 1) Search engine marketing 2) Display Advertising 3) E-mail marketing 4) Interactive marketing 5) Blog marketing 6) Viral marketing E-Marketing Methods

6. 1) Search engine marketing

7. What are the key components of an e-marketing plan and what benefits can such a plan deliver to your business. www.businesslink.gov.uk/bdotg/action/layer?topicId=1075384972 - 28k - Cached - Similar pagesCachedSimilar pages Advanced Search Preferences Advanced Search Preferences E-Marketing Methods 2) Display Advertising 3) E-mail marketing (ex. Health related emails) 4) Interactive Advertising 5) Blog Marketing 6) Viral Marketing (ex. Word of mouth)

8. E-Marketing Strategies Market research Market research E-mail marketing E-mail marketing Direct sales Direct sales

9. Business Models E-marketing E-Commerce: Selling goods And services online Publishing: Where you sell advertise Lead-Based- Sites: Banner sites online

10. Advantages of eMarketing Availability of Information Availability of Information Saves money Saves money (ex. In Ramadan AlRai tv aired a 15 second commercial for three days for 4,500 kd!) Expansion Expansion Low Cost Low Cost Efficiency of Advertising Efficiency of Advertising

11. Limitations / Disadvantages Technology Technology Low connection speed Low connection speed Complication Complication Intangibility Intangibility

12. Security Concerns Privacy Privacy Enryption Enryption

13. Ciphers ClassicalRotor Machines Modern Substitution Transposition Private Key Public Key StreamBlock

14. Block Cipher Stream Cipher Block Cipher Encryption Ciphered Text Plain Text Key

15. Summary Definition of e-marketing Definition of e-marketing E-marketing strategies and methods E-marketing strategies and methods Advantages and disadvantages Advantages and disadvantages Security issues Security issues

16. Thank You for listening !