1. Introduction

2. Background

3. Benson Ho Seagate Software ► Managed and launched enterprise software for – Crystal Report 5.0 – Crystal Info 1.0 -5.0 Microsoft ► Managed and launched enterprise software for Mailbox Cleanup Agent 1.x – 2.x (MS Exchange Resource Kit) Modem Media’s ► Headed HK technology department, providing tech solutions for best in class brands, such as Citibank, HKTB, and Swire APACLINK ► Managing Director: Operation and Technologies

4. Background APACLINK Ltd. ► Specialize in Integrate Communications Platform (ICP) applications APACLINK Business Information Ltd. ► Leading business information provider in Hong Kong for over 10 years ► Fax and postal mail communications outsource services for Fortune 500 and HK SME’s APACLINK Marketing Ltd. ► Publishing a magazine for China-to-HK travelers

5. The Purpose of our Meeting Today Background Prepare yourself for the future ► Internet Market ► IT and You ► Entry requirements Tips ► Resume ► Preparation of interview Employment Opportunities

6. Market (not IT Market)

7. From niche to mainstream

8. Younger HK Users Than Other Media

9. Media consumption habits

10. Asian web users are shopping online, from awareness to research to buying Percentage of Internet users Internet users who have never shopped online, and who do not plan to shop online Internet users who have shopped online or offline, or who will shop online in the near future

11. Most cost effective medium

12. Mobile Penetration Over 81% penetration in Hong Kong in 2003 (NWM) ► > 6.2M mobile users in Hong Kong in 2003 ► One of the highest mobile penetration rates in the world. (next to Korea & Japan) Less than 7% in PRC in 2002 ► But 236 Million by the end of 2004 (Business Week) 20% ► 60 Billion SMS in 2002, (Cambridge, August 5. 2002)

13. Mobile Penetration (cont.) MarketUSJapanAustraliaPRCIndiaHKSG % of mobile penetration 39.8%52.6%44.7%6.6%4%80.9%68.4% Figure 1: Percentage of population owning a mobile handset, end March 2001 Figure 2: Percentage of penetration in APAC in 2002

14. Prepare Yourself

15. Understand IT & U Not All High Tech ► Simple logics, variables operations, conditions & loops (pointers) ► Files/directories, database & programming design (e.g. object oriented design) ► Algorithms & advanced arithmetic (e.g. AI) India ► Information Technology Experts ► Western R&D China ► Localization ► Asia R&D Hong Kong ► Mobile ► Improve / Apply ► Biz-Tech Bridge

16. Prepare yourself Interests ► You have to love it Qualified and improvement ► MCSD, MCSE, J2SE/EE ► Mobile Technologies, Networking Securities and Linux Being proactive ► Read News and understand the current market trends ► What services can you provide? E.g. HTML/JavaScript and MS-NT ► Must be at least good at one thing first Professional ► Procedural, organize and systematic ► Error free after production ► Prove and understand why ► Learn while working

17. Tips for finding an IT job

18. Employer Do you have a good attitude? ► Team player (four dimensions) ► Willing to learn ► Willing to work hard for the company Can you do the job? ► Hands on tests Are you smart and do you have potential? ► IQ tests ► Problem solving skills Salary ► Market standard / the-lower-the-better

19. Employee What services can I provide to help your business? ► Understand how you can help the company ► Understand why you are one of the good hire Are you confidence in doing this job? ► No one understand it better than you. Are you looking for a job or looking for money? ► Understand why the employer shall hire you. ► If it does not fit, you shall not be hire.

20. Interview Tips Resumes ► Goal #1: Eyes catching ► Goal #2: Earn an interview Interviews ► Smiles ► Sincere ► Confidence – Through your eyes people needs to know whether they can rely on you – If you don’t have confidence, implicitly means you are not quality for the job ► Understand you, the company and most important the job! ► Definition of failure Everything requires your selling technique ► Do not sell less than what you truly worth!

21. Prepare Yourselves Prepare ► Understand the market ► Studies the wanted skills Plan ► What you want to achieve in days, weeks and years ► How are you going to achieve it? ► Ask for senior advice Action ► Perform ► Work for it! Loving it! ► Become the ONE you want to be!

22. Job Opportunities

23. APACLINK Hiring Opening Positions ► 1 x Office Assistant – F.5 / F.7 graduates ► 1 x Programmer – Diploma or above – HTML / JavaScript ► 2 x Sales Assistant – F.5 graduates If you are interested, please send you CVs / Resumes to ► hr.manager@effisis.com or hr.manager@effisis.com ► hr.manager@apaclink.com hr.manager@apaclink.com