1. BUAD 477 Chapter One By Jon Shellem, Tom Walsh and Mark Pecorella

2. Evolution of Corporate Communications Communicating to employees can be hard, sometimes impossible Communicating to employees can be hard, sometimes impossible An example of ineffective communication is e- mail it was the biggest corporate communication tool used, until users just stopped reading them. An example of ineffective communication is e- mail it was the biggest corporate communication tool used, until users just stopped reading them. RSS might be the “new” e-mail RSS might be the “new” e-mail Pod casting and vod casting also are viable options for corporate communications Pod casting and vod casting also are viable options for corporate communications There is no perfect solution when it comes to corporate communications, because there is always an employee who just wont care, but with the constant change of technology maybe one day no one will be able to say "but nobody told me." There is no perfect solution when it comes to corporate communications, because there is always an employee who just wont care, but with the constant change of technology maybe one day no one will be able to say "but nobody told me."

3. Web 2.0 Origins of the word: Web 2.0Origins of the word: Web 2.0 “Web 2.0 Conference” October 2004“Web 2.0 Conference” October 2004 Dale Dougherty & O’Reilly MediaDale Dougherty & O’Reilly Media Web was in a “renaissance”Web was in a “renaissance” End of the “software adoption” cycleEnd of the “software adoption” cycle Comparison with Web 1.0Comparison with Web 1.0 “Architecture of Participation” vs. Static HTML pages“Architecture of Participation” vs. Static HTML pages Blogging vs. Personal websitesBlogging vs. Personal websites Cost per click vs. page viewsCost per click vs. page views Wikis vs. Content management systemsWikis vs. Content management systems Social ImpactSocial Impact Tightly-woven social fabric amongTightly-woven social fabric among IndividualsIndividuals Online communitiesOnline communities “Blogosphere” – weblogs“Blogosphere” – weblogs “Syndisphere” – syndication feeds“Syndisphere” – syndication feeds “wikisphere” - wikis“wikisphere” - wikis Business ImpactBusiness Impact Present-Day Web Publishing Present-Day Web Publishing Web 2.0 created to increase ordinary users ability to publish from home with ease Web 2.0 created to increase ordinary users ability to publish from home with ease Factors hindering home-publishing Factors hindering home-publishing Lack of Knowledge Scripting skills in HTML Schools teach “commercial office software” Security Issues Public website over home computer Fees & Charges ISP limitations: IP / DNS connections Web space Bandwidth / Naming Security Date backup / recovery Commercial Pressure “Software adoption” cycle Benefit to ‘Software Industry’ Convince consumers raw HTML text is too complicated for everyday use Graphic over text-based

4. Moore’s Law Lives! Number of transistors per square inch on an integrated circuit doubles every year to two years Asserted by Gordon Moore in April 1965 in Electronics Magazine Asserted by Gordon Moore in April 1965 in Electronics Magazine Speculation states that the Law may be invalid Speculation states that the Law may be invalid Chips reaching physical limitsChips reaching physical limits Users reaching limitsUsers reaching limits Innovation may maintain Moore’s Law Innovation may maintain Moore’s Law 3D chip architecture3D chip architecture Alternate materials (carbon nanotubes)Alternate materials (carbon nanotubes)