1. Cornwall Marine Network MARINE LEISURE MARKETING Tim Bowerbank Marketing Manager

2. NEA2: Marketing Gather a portfolio of high quality products in participating regions Joint promotion of the products Develop the concept of the ‘ballade nautique’ packages originally developed in Brittany STIMULATE ECONOMIES

3. Process for NEA 2 Cornwall: Marine Leisure Businesses Filter: GROWTH AREAS + QUALITY 30 Marine Leisure Businesses Growth Area 1: Sailing Growth Area 2: Kayak Growth Area 3: Surfing Growth Area 4: Wind Surfing Growth Area 5: Coast- eering

4. The Filters Quality –NEA1: Quality Inform Guide Receive Equip Supervise Growth Areas –Use desk research to identify growth areas –Royal Yachting Association / British Marine Federation publish annual watersports survey

5. Marketing Actions 2010 Growth Area 1: Sailing Growth Area 2: Kayak Growth Area 3: Surfing Growth Area 4: Wind Surfing Growth Area 5: Coast- eering Marketing TextImageryMovieclips Podcasts

6. Marketing Communication Web –Distribute optimised content to popular websites, e.g. www.cornwallmarine.com www.visitcornwall.co.uk www.kingharryscornwall.co.uk Blogging sites Clubs and associations PPC –Social Web Media Facebook The Blue Gym –Other mass media sites Public Relations (PR) –Audit print and web-based media, build database of editors and journalists –Taster day PR events –Distribute press releases to target media

7. Relevance to Today’s Audience Marketing assets, news and features for your own publications and websites Marketing distribution points Possible collaborations Providing greater customer exposure to Cornish watersports

8. Questions and Answers