1. 2011-2012 University of Dayton Business Plan Competition Information Session September 9, 2011 Presented by: Diane Sullivan

2. A Special Thanks to our Sponsors L. William Crotty Goudreau Family Foundation Ron McDaniel The Cressy Foundation The Conner Group University of Dayton National Alumni Association

3. Presentation Overview The Three Stages of the Competition Prize money How the Competition Works Key dates Competition Eligibility and Rules

4. UDBPC has Three Stages Stage 1: The Elevator Pitch Stage –Enter at www.udbpc.com by completing a one-page online applicationwww.udbpc.com –Entrants get a free copy of Business Plan Pro (valued at $99.95!!) –Present a one minute elevator pitch about the business concept Judges select top 10 oral presentations Judges also select 15 semi-finalists, which move on to the second stage Stage 2: The Cameo Round –15 Semi-finalists write a 2-3 page “mini business plan” and have five minutes to present their business Judges select five finalists Stage 3: The Finals –Five finalists write a full business plan –Finalists present their business plans for 20 minutes at the competition finals

5. $80,000 Total Cash Prizes! PrizeElevatorCameoFinalist 1 st Place$1,500. 00 $1,000. 00 $25,000. 00 2 nd Place$1,000. 00 $15,000. 00 3 rd Place$500. 00 $1,000. 00 $10,000. 00 4 th Place$500. 00 $1,000. 00 $5,000. 00 5 th Place $250. 00 $1,000. 00 $5,000. 00 6 th -10 th (Elevator & Cameo only) $250. 00 $1,000. 00 11 th -15 th (Cameo round only) $1,000. 00

6. Plus a chance for even more money! Top three finalists will be invited to pitch The Connor Foundation Seed Fund for an additional $50k investment! We also network our finalists to other competitions and potential investors as well

7. How the Competition Works Three stage competition Solo or team effort (teams 1-8 in size) –Entries that advance to the Cameo round can add team members Each person may be listed on a maximum of two entries –However, each person can only be on one finalist team First two stages open to everyone Finalist round must include current UD student or UD Alumni

8. Details on Stage 1: The Elevator Pitch Competition An Elevator Pitch is a one minute presentation where you –Present your idea –Cover general areas of the business: 1.Hook/problem statement that grabs the audience’s attention 2.Description of the product/service 3.Description of the target market 4.Description of how the business is different from competitors 5.Description of how you make money 6.Description of the resources needed from investors 7.Description of the returns the investor can expect 8.Tagline/pitch closing –Judges do not ask you questions

9. What do the Elevator Pitch judges look for? 1.Growth potential 2.Ability to execute 3.Quality of benefits provided 4.Competitiveness 5.Novelty/cleverness/usefulness 6.Quality of presentation

10. Details on Stage 2: The Cameo Round 15 semi-finalists move on to the Cameo Round –Semi-finalists prepare a 2-3 page mini business plan and present their mini plan to judges in a 5-minute presentation and 5-minutes of Q&A –Mini business plan and presentation will cover 5 areas: 1.Industry description and how the business will operate 2.Description of the competition and how they compare to your business 3.Description of the benefits the entry provides 4.Description of how you plan to enter the market, and your marketing strategy 5.Description of your team is uniquely qualified to execute this business now

11. Details on Stage 3: The Finals Finalist teams notified on December 2, 2011 Teams are paired with mentors –Each team given 15 hours of mentor time Finalists prepare a full business plan Finalists present their plan in a 20-minute presentation with 10- minutes of Q&A in March 2012 Winners are announced at the Entrepreneurship Banquet in April 2012

12. UDBPC Application Process Enter at www.udbpc.comwww.udbpc.com Application system opens Monday, September 12, 2011 Application system closes Saturday, October 15, 2011, 5:00pm Application asks for –Demographic information about team members –Brief description about the business concept Judges will read this information before hearing the pitches on Saturday, October 29, 2011

13. UDBPC Key Dates September 12 th : Online application system opens (www.udbpc.com)www.udbpc.com October 15 th : Application deadline October 29 th : Stage 1—Elevator Pitch round November 19 th : Stage 2—Cameo round December 2 nd : Finalists announced March 10 th (tentative): Stage 3—Finals round April 10 th (tentative): Final results announced

14. Competition Eligibility and Rules Eligibility –Anyone may enter up to two plans, but can only be a finalist once –Students cannot be serving a University suspension during the competition Rules –Work must be original and plans will be checked for plagiarism –Business must be a start-up that is 30 months old or new as of UDBPC launch –Business must be a start-up that does not involve purchasing an existing venture –Business cannot involve pyramid-based marketing –Entries must be legal and must not violate the values and mission of the University –Business cannot require a liquor license to be legal, and its primary purpose cannot be the promotion or sale of alcohol

15. Contact Information Diane Sullivan UDBPC Competition Director 937-229-3705 sullivan@udayton.edu Dean McFarlin Management/Marketing Dept. Chair 937-229-4928 mcfarlin@udayton.edu www.udbpc.com