1. Online Identity, reputation and Professional Practice Sarah Bodell and Angela Hook Senior Lecturers in Occupational Therapy University of Salford, UK

2. Who am I? Image: by Cayusa, Flickr Creative Commons LicenseCayusa

3. Traditional context of identity Image: bodhileaf.wordpress.com/.../personal-identity/bodhileaf.wordpress.com/.../personal-identity/

4. On line identity….. Image: http://marketing.blogs.ie.edu/archives/2007/10/online_communic_1.php

5. The online community is vast and interwoven

6. Are you already out there?

7. Who am I online? “I could be brown, I could be blue I could be violet sky. I could be hurtful, I could be purple, I could be anything you like.” (Mika, Grace Kelly, song lyric) (Mika, Grace Kelly, song lyric)

8. Online identity and Professional Identity Professional identity stems from professional socialization and development (McGowen & Hart, 1990). Professional identity stems from professional socialization and development (McGowen & Hart, 1990). This includes the acquisition of specific knowledge and skills and the development of new values, attitudes and behaviours (Hall, 1987; McGowen & Hart, 1990; Watts, 1987). This includes the acquisition of specific knowledge and skills and the development of new values, attitudes and behaviours (Hall, 1987; McGowen & Hart, 1990; Watts, 1987).

9. Too time consuming……. I don’t have the time… I don’t have the time… Image: Blake Flynn http://home.comcast.net/~blake.flynn/paintings/timeconsuming.html

10. Too Risky….. Identity theft Identity theft Privacy Privacy Personal and Professional world may collide Personal and Professional world may collide My mistakes might come back to haunt me My mistakes might come back to haunt me

11. Standards for Professional Practice HPC Standards of Conduct, Performance and Ethics (2008)

12. Is this ok?

13. Collision…..

14. Crew sacked over Facebook posts Thirteen cabin crew staff have been sacked by Virgin Atlantic over their use of a social networking website, it has emerged. It launched disciplinary action last week following claims staff had used Facebook to criticise its safety standards and call passengers "chavs". It launched disciplinary action last week following claims staff had used Facebook to criticise its safety standards and call passengers "chavs". The airline said the crew's behaviour "brought the company into disrepute". The airline said the crew's behaviour "brought the company into disrepute".

15. Too scary? Some people think they can escape risk by escaping being online, but which is worse-- having someone see you and know that you have some flaws or being invisible? http://michelemartin.typepad.com/thebambooprojectblog/2007/10/lets-get-naked.html

16. A modern day professional necessity? Reputation enhancing Reputation enhancing Profile development Profile development Professional networking Professional networking Engaging with a global community Engaging with a global community CPD CPD

17. Tips Build you identity carefully Build you identity carefully Choose the best tools for the job Choose the best tools for the job Manage and monitor your identity regularly Manage and monitor your identity regularly Maintain your visibility Maintain your visibility Adhere to netiquette Adhere to netiquette

18. Definition Network etiquette Network etiquette Netiquette is a set of rules for behaving properly online. Netiquette is a set of rules for behaving properly online.

19. “When you enter any new culture -- and cyberspace has its own culture -- you're liable to commit a few social blunders. You might offend people without meaning to. Or you might misunderstand what others say and take offense when it's not intended. To make matters worse, something about cyberspace makes it easy to forget that you're interacting with other real people” Virginia Shea http://www.albion.com/netiquette/introduction.html

20. Communication on the internet is very quick, and very easy. So it can be a real case of act in haste, repent at leisure! If you remember one thing, it should be to think before you write anything!

21. Shouting People who type with the 'Caps Lock' on, and type ALL IN CAPITALS ARE CONSIDERED TO BE SHOUTING, which is very rude in almost any environment!

22. Remember the human “Humans exchanging email often behave the way some people behind the wheel of a car do: They curse at other drivers, make obscene gestures, and generally behave like savages. Most of them would never act that way at work or at home. But the interposition of the machine seems to make it acceptable” “Humans exchanging email often behave the way some people behind the wheel of a car do: They curse at other drivers, make obscene gestures, and generally behave like savages. Most of them would never act that way at work or at home. But the interposition of the machine seems to make it acceptable” Would you say it to the person's face? Would you say it to the person's face?

23. Be ethical You are a professional first and foremost You are a professional first and foremost Don’t jump to conclusions Don’t jump to conclusions Follow your Code of Professional Conduct Follow your Code of Professional Conduct Don’t plagiarise someone else’s work Don’t plagiarise someone else’s work

24. Lurk before you leap Know where you are Know where you are Professional forum/chat forum/facebook/blog etc may all require a different style of communication and delivery Professional forum/chat forum/facebook/blog etc may all require a different style of communication and delivery

25. Joking around Be careful when using humour. It is important to remember that tone of voice often plays an important role in letting people know that you are making a joke. Because people can't hear your voice they may think you are being sarcastic. Some people use slang such as LOL (laugh out loud) when joking online. Be careful when using humour. It is important to remember that tone of voice often plays an important role in letting people know that you are making a joke. Because people can't hear your voice they may think you are being sarcastic. Some people use slang such as LOL (laugh out loud) when joking online.

26. Make yourself look good You won't be judged by the colour of your skin, eyes, or hair, your weight, your age, or your clothing. You won't be judged by the colour of your skin, eyes, or hair, your weight, your age, or your clothing. You will, however, be judged by the quality of your writing. Spelling and grammar count! You will, however, be judged by the quality of your writing. Spelling and grammar count! Know what you are talking about and make sense Know what you are talking about and make sense

27. In summary Anonymity vs the real you Anonymity vs the real you Treat others as you would like to be treated Treat others as you would like to be treated Everything you write and put out on the web is a reflection of you. Everything you write and put out on the web is a reflection of you.