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Viral Marketing. What is it? Viral Marketing involves media that is so engaging that it gets passed along from person to person so that exposure grows.

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Presentation on theme: "Viral Marketing. What is it? Viral Marketing involves media that is so engaging that it gets passed along from person to person so that exposure grows."— Presentation transcript:

1 Viral Marketing

2 What is it? Viral Marketing involves media that is so engaging that it gets passed along from person to person so that exposure grows exponentially.

3 Will It Blend? Blendtec

4 David After The Dentist 72M David and Dad make $200,000 in ad revenues Chad Vader 11M Blame Society Productions (.net)

5 Huntsville Rapist Bed Intruder Song Original News Cast Gregory Brothers’ Remix – starring Antoine Dodson

6 Literal Videos – Time’s Top Viral Video 2009 (#6) “Total Eclipse of The Heart” --Bonnie Tyler

7 Meme a cultural unit (an idea or value or pattern of behavior) that is passed from one person to another by non- genetic means (as by imitation); "memes are the cultural counterpart of genes" wordnetweb.princeton.edu/perl/webwn wordnetweb.princeton.edu/perl/webwn An idea or concept that attains online popularity, is passed from person to person, and becomes part of culture (somewhat like an inside joke).

8

9 SubservientChicken.com

10 Virtual Bartender Beer World

11 Quizno’s Sponge Monkeys

12 JoeCartoon.com

13 LiveVault Backup Trauma”

14 QUESTIONS? Marketing Sherpa 2006 http://www.marketingsher pa.com/article.php?ident =27305

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