1. Composition schemes

2. piet mondrian

7. theo van doesburg

9. Mondrian Never ending lines Rhythm and spacing Mixture of density and spaces Hierarchical NEVER SYMMETRICAL Think of them as streets

11. www.audi.com

12. An example of clear hierarchy in the grid

13. Would Mondrian Like this page? Probably not. Although there is a clear sense of grid, there is no hierchy

14. http://www.heritagemuseum.gov.hk Bad example: Hong Kong Heritage Museum

16. Typical templates for traditional publishers

18. http://www.iconmedialab.com

19. OK good better

20. http://www.caranddriver.com

21. bad ok better

22. Diagram this site: ID magazine: http://www.idonline.com http://www.idonline.com

24. More Subtle Discoveries -Fibonacci Sequence -Golden Ratio: 1 to 1.62

25. 0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89…………………………………… Fibonacci’s Sequence:

26. The Goldern Rectangle: 1 1.618

27. The Parthenon Copyright Jill Britton

28. Copyright Jill Britton

29. The golden ratio 1:1.618 is also known as “phi”

30. Rain,Steam and SpeedRain,Steam and Speed Rain, Steam and Speed by Turner 11.618

31. If a composition looks pleasant to the eyes, it is possible that the golden ratio is at work

32. Not quite golden, but very close