1. Inside the insights of the State Diagram. Inside the insights of State Diagram: Brand Dynamics CHALLENGE: HOW TO BUILD THE NYU CS COMMUNITY Material based on the site http://www.brandz.com/output/

2. Experience on demand Web site Mobile site

3. Third part references Friends Blogs Communities Testimonials

4. Protagonist (it is the fuel) Yes, we can Just do it Impossible is nothing

5. Tools Searchable SEO SEM Price comparison tools Category comparing features

6. e-Commerce e-shop presence @ e-retail (amazon…) P2P (e-bay) P2P sales social networks affiliates

7. CREATIVE IDEA Brand Dynamics Map BRAND MESSAGE SALES

8. State Diagram PRESENCE RELEVANCE PERFORMANCE ADVANTAGE BOUNDING Material based on the site http://www.brandz.com/output/

9. PRESENCE Presence - Active familiarity based on past trial, saliency or knowledge of brand promise

10. RELEVANCE Relevance - Relevant to consumer's needs, in the right price range or in consideration set

11. PERFORMANCE Performance - Felt to deliver acceptable product performance and is on the consumer's short-list

12. ADVANTAGE Advantage - Felt to have an emotional or rational advantage over other brands in the category

13. BOUNDING Bonding - Rational and emotional attachments to the brand to the exclusion of most other brands

14. Challenge: how can we build a CS NYU Community

15. Community main objectives Create a space for students, teachers, former students and market professionals to help students to understand and identify professional market opportunities Open communication channels with labor supply (professional communities, insurance headhunter, areas of HR businesses, etc.)

16. NYU – CS COMMUNITY Innovative Interface Ning Prototype FACEBOOK Community Profiles Publications APP Articles LINKEDIN Community Profiles Publications APP Articles MOBILE Mobile site Profiles Messages CORPORATE RH departments Head-hunters Job opportunities

17. NYU – CS COMMUNITY Innovative Interface Ning Prototype FACEBOOK Community Profiles Publications APP Articles LINKEDIN Community Profiles Publications APP Articles MOBILE Mobile site Profiles Messages CORPORATE RH departments Head-hunters Job opportunities 1º Group 3º Group 4º Group 5º Group 2º Group

18. DATA PROJECT Visits Members Frequency Origen Statistics 6º Group