1. Company White Paper Presentation Semantic Information Router Profium Ltd. Swapna Oundhakar

2. Company Overview Provider of cutting-edge content management solutions Based in Espoo, Finland, in Copenhagen, Denmark and in Sophia Antipolis, France Customers - Kauppalehti Online, DNA Finland, Elonet Movie Portal Provides training related to content management projects to IBM, SUN, HEX, Accenture etc.

3. Products Profium SIR - Semantic Information Router –The perfect tool for building high-end content management solutions Select –An easy way to extract, receive and store XML in relational database Profios –A real-time portfolio management system using fixed or mobile networks. Profium RDF parser in Java –A module for importing RDF/XML (metadata) and parsing, querying and manipulating this data

4. Profium SIR Metadata based Content Management and Distribution Management of static and dynamic information flows (from real-time to archives) Automated or manual Metadata extraction Automated routing to mobile and fixed networks Scalability

5. Any Content Content Object is fed to Profium SIR Metadata is extracted automatically Transformed to standardized RDF metadata Content has to be structured like XML Metadata can be extracted automatically from text files But for image, audio and video files, metadata has to be input manually

6. Right Content, Right Place, Right Time After extracting metadata Profium SIR stores it to its database Content Object can remain in the original location or can be stored in database A specific metadata field stored in Profium SIR indicates where content object is located By exploiting the metadata the right content object can be delivered to the right place at the right time

7. Queries Instead of content object, queries address the metadata Profium SIR provides 3 kinds of queries –Interactive Queries –Timed Queries –Persistent Queries

8. Interactive Queries User defines case by case what kind of content objects he wants Example –Content object authored by a specific person

9. Timed Queries Enables time based push of content of desired kind to desired device Example –Textual or visual representation of stock price development in real time reported every 30 minutes as an SMS message to a GSM phone

10. Persistent Queries Fetches and delivers content to a desired device when defined kinds of metadata enter the system Example –Notification of an antivirus software about new updates to download

11. System Architecture

12. Detailed Description Profium SIR 3.0 is a metadata based platform for content management Content objects and metadata enter the SIR system through different input mechanisms and are processed by content handlers according to their content types and descriptions Input can be Content Object(of any format) only,Metadata or Content Object + Metadata

13. Input Mechanism Input mechanisms are HTTP(posting and query),ICE(Information Content Exchange Protocol),Watched Folder(Data from the directory are polled and passed on to input for processing) and Java APIs

14. Content Handler Content handler is available for RDF,XML file,Adobe XMP(Acrobat 5.0,InDesign 2.0,Illustrator 10),MP3 Audio,Reuters News,Dow Jones Newswire,STT(Finnish News Agency),Helsinki Stock Exchange(HEX) and Microsoft Office Documents(Word,Excel,Powerpoint). Content handler is available for RDF,XML file,Adobe XMP(Acrobat 5.0,InDesign 2.0,Illustrator 10),MP3 Audio,Reuters News,Dow Jones Newswire,STT(Finnish News Agency),Helsinki Stock Exchange(HEX) and Microsoft Office Documents(Word,Excel,Powerpoint). Customized content handlers can be developed. Customized content handlers can be developed.

15. Metadata Engines and RDF Metadata SIR includes Dublin Core and PRISM Metadata schemas Customized metadata schemas can be developed

16. Metadata Engines and RDF Metadata Each content object managed by SIR is described with a set of metadata. Its metadata is transformed and stored as a unique,environment independent and internationally recognized internal metadata model,The Resource Description Framework(RDF) a W3C standard

17. Queries Real time and batch mode processing of queries concerning the content stored in the SIR database can be conducted based on Metadata searches Queries could be immediate,timed or triggered

18. Output Different metadata and content can be output in different formats to various devices(multi-channel) such as web browsers and e-mail With the output API it is possible to create custom modules to present content and metadata managed by SIR to the end user

19. Benefits Create once,publish anywhere,find always Avoid manual indexing Enable new content delivery channels and business models Enable automated content management Boost digital asset utilisation Integrate easily with existing infrastructure Ensure compatibility with Semantic Web

20. Features Capability to process different content types(data,text,graphics,video,audio) Multi channel distribution:e- mail,Web,WAP,SMS/GSM Advanced query and notification functionalities Automated content processing based on metadata

21. Features(contd..) Metadata extraction from various content types Metadata configurable to different business environments Metadata model based on RDF, a W3C standard Automated content adaptation for various presentation formats Integration to authoring environments and enterprise applications

22. Related Documents Company Site –http://www.profium.comhttp://www.profium.com Product Home page –http://www.profium.com/gb/products/sirhttp://www.profium.com/gb/products/sir Data sheet –http://www.profium.com/library/SIRV3_datashe et.pdfhttp://www.profium.com/library/SIRV3_datashe et.pdf Flash Tutorial –http://www.profium.com/library/sir_en.swfhttp://www.profium.com/library/sir_en.swf