1. Net Worth 493600247 湯心玥 Strength 493651262 王昕宇 Conclusion 493651341 林敏瑜 Threat 493651559 龔雅芝 Introduction 493652254 陳荷雅 Weakness 493652371 曾倩誼 Opportunity

2. Superiority, Speed, Powerful

3. Introduction ˙ 1924 Foundation of “Gebrüder Dassler Schuhfabrik”, Germany. ˙1948 “PUMA Schuhfabrik Rudolf Dassler” is founded. ˙1998 Starts the cooperation with designers. ˙2006 Promotion from World Cup.

4. Wear it! Wear fashion! Just put it on Sports shoes is not what it is. Even though that you are not good at sport, you still can wear it. Because it is a fashion item.

5. Strength

6. H. Street - the series of Jamaica Colorful Style

7. A High Degree of Recognition

8. Cooperation With Car-Racing

9. Weakness Why PUMA is not the first choice? PUMA is not deeply impress on consumers. Low price It can be strength or weakness. Stereotype People may be feel that PUMA is a women’s product. Market of basketball shoes PUMA have no such item like basketball shoes.

10. Opportunity New sport-fashion The probability of products web: http://trainaway.puma.com/pindex.jsp http://trainaway.puma.com/pindex.jsp Sport: The PUMA way

11. Threat Counterfeit product of puma in Taiwan are such a normal. Those fakes are very similar to the real ones that we can’t recognized. When the factories move to china, the products can sale from China to the whole world with the same quality. Therefore, the competitive power will decrease owning to the low cost in human affairs and shop front. Global competition is very intense. The low wage and the bad working environment in China become a serious problem. If we don’t boycott it in time, it may cause society and labor problem. Many brands turns to female market.

12. Conclusion

13. The Strengths, Weaknesses, Opportunities and Threats of PUMA

14. Analysis Strengths Sell Ability and Market Range. Weaknesses How to make the one and only place? (Marketing Positioning) Opportunities How to have good prospects of gain? Threats Where’s the crisis? How to find a way out?

15. What we found? The trend

16. Under the SWOT 1. Loyalty 2. Perceived Quality and Association

17. What we had learned? The skill of sale and the Experience

18. How much percent does the “Sale” in the world trend of the opportunity pie ? Puma combines Sport 、 Fashion and Leisure to make it’s own place successfully. The Sport- fashion becomes a new trend in the market. Upward to this trend, the strategy of the world to run a company or to promote a brand and marketing positioning should be deeply concern.