1. COMM 3353: Communication Web Technologies I Chapter 5b: News and Sports on the Web Chapter 5b: News and Sports on the Web www.class.uh.edu/comm/classes/comm3353/ppt/_Pres5b.html

2. News and Sports on the Web, Continued…  History of News Delivery, /Cont./  Bringing it all together on the Web  Examples of Media on the Web  The Future of Online News  History of News Delivery, /Cont./  Bringing it all together on the Web  Examples of Media on the Web  The Future of Online News

3.  Television News to Broadcast Netcasts  Entertainment and News programs dominate TV Programming.  Early news gathering difficult because of bulky, heavy equipment and poor quality of delivery.  1960s: TV News gains major public acceptance with coverage of JFK assassination.  Television News to Broadcast Netcasts  Entertainment and News programs dominate TV Programming.  Early news gathering difficult because of bulky, heavy equipment and poor quality of delivery.  1960s: TV News gains major public acceptance with coverage of JFK assassination. History of News Delivery, Continued from lecture 5a…

4.  Television News to Broadcast Netcasts, Continued...  JFK’s Funeral responsible for 93 percent viewership, highest ever for a single event.  1970s: Vietnam War and the public’s increased approval for TV News.  Coined “First Television War” because of smaller cameras, video tape, and satellite relay systems.  TV News helped elevate consciousness at home, paving the way for increased public awareness and anti-war protests.  Television News to Broadcast Netcasts, Continued...  JFK’s Funeral responsible for 93 percent viewership, highest ever for a single event.  1970s: Vietnam War and the public’s increased approval for TV News.  Coined “First Television War” because of smaller cameras, video tape, and satellite relay systems.  TV News helped elevate consciousness at home, paving the way for increased public awareness and anti-war protests. History of News Delivery, Continued…

5.  Television News to Broadcast Netcasts, Continued...  Other major news events which helped to increase public acceptance of TV News:  1969 Lunar Landing  Watergate  Iran Hostage Crisis and Carter’s Actions  TV’s 60 Minutes  Ted Turner and CNN, CNN Headline News, etc.  Television News to Broadcast Netcasts, Continued...  Other major news events which helped to increase public acceptance of TV News:  1969 Lunar Landing  Watergate  Iran Hostage Crisis and Carter’s Actions  TV’s 60 Minutes  Ted Turner and CNN, CNN Headline News, etc. History of News Delivery, Continued…

6.  Television News to Broadcast Netcasts, Continued...  By 1992, 70 percent of all Americans reported using TV as their primary source for News  TV News cited as being far more credible than newsprint or radio news.  Television News to Broadcast Netcasts, Continued...  By 1992, 70 percent of all Americans reported using TV as their primary source for News  TV News cited as being far more credible than newsprint or radio news. History of News Delivery, Continued…

7.  Television News to Broadcast Netcasts, Continued...  Netcasting  TV Stations that establish themselves on the Web get added benefits of non-web news promotion.  Free advertising  TV News Stations use the Web to “publish” overflow news that will not fit in the normal broadcast timeslot.  Television News to Broadcast Netcasts, Continued...  Netcasting  TV Stations that establish themselves on the Web get added benefits of non-web news promotion.  Free advertising  TV News Stations use the Web to “publish” overflow news that will not fit in the normal broadcast timeslot. History of News Delivery, Continued…

8.  Media Characteristics  The many different aspects between media types disappear on the Web.  Newspapers and Magazines are no longer primarily “text.”  Radio is no longer primarily aural.  Television no longer primarily visual.  On the Web, all media have equal capability of providing News using graphics, text, audio, and video.  Media Characteristics  The many different aspects between media types disappear on the Web.  Newspapers and Magazines are no longer primarily “text.”  Radio is no longer primarily aural.  Television no longer primarily visual.  On the Web, all media have equal capability of providing News using graphics, text, audio, and video. Coming Together on the Web

9. Coming Together on the Web, Continued…  Media Characteristics, Cont.  Conventional Media advantages and disadvantages disappear on the Web.  Motivations for news-type selection become less distinct on the web because people’s preferences differ.  Traditional Media differentiation:  Mode of presentation, depth of content, ease of access, portability, and convenience.  Cyberspace Media differentiation:  No one medium has an inherent advantage over another  Media Characteristics, Cont.  Conventional Media advantages and disadvantages disappear on the Web.  Motivations for news-type selection become less distinct on the web because people’s preferences differ.  Traditional Media differentiation:  Mode of presentation, depth of content, ease of access, portability, and convenience.  Cyberspace Media differentiation:  No one medium has an inherent advantage over another

10.  Media Characteristics, Cont.  Pavlik’s Three Stages of Online News Content:  Dr. John V. Pavlik, Columbia University  Stage 1: Posting repurposed content taken directly from printed or over-air media  Currently the most dominating format used.  Stage 2: Posting repurposed information augmented with original content.  Stage 3: Enhancing the cyberspace community while establishing a willingness to experiment with new forms of storytelling.  Media Characteristics, Cont.  Pavlik’s Three Stages of Online News Content:  Dr. John V. Pavlik, Columbia University  Stage 1: Posting repurposed content taken directly from printed or over-air media  Currently the most dominating format used.  Stage 2: Posting repurposed information augmented with original content.  Stage 3: Enhancing the cyberspace community while establishing a willingness to experiment with new forms of storytelling. Coming Together on the Web, Continued…

11.  Editorial Standards  The Web’s “structure” promotes detailed news coverage, including some original content that can’t fit into conventional space and time constraints.  Many journalists consider the online posting of controversial content an editorial double standard.  Want “Taste and Space” Web print guidelines.  But...this would create censorship. Good or Bad?  Editorial Standards  The Web’s “structure” promotes detailed news coverage, including some original content that can’t fit into conventional space and time constraints.  Many journalists consider the online posting of controversial content an editorial double standard.  Want “Taste and Space” Web print guidelines.  But...this would create censorship. Good or Bad? Coming Together on the Web, Continued…

12.  Editorial Standards, Cont.  Online users “browse” or “surf” for web content, and have the ability to pick and choose what they see.  Not the unwitting victims that protestors make users out to be.  The more popular Web Media becomes, the greater the double standard dispute will escalate.  It’s likely that mass media will develop its own set of guidelines for web publishing.  Editorial Standards, Cont.  Online users “browse” or “surf” for web content, and have the ability to pick and choose what they see.  Not the unwitting victims that protestors make users out to be.  The more popular Web Media becomes, the greater the double standard dispute will escalate.  It’s likely that mass media will develop its own set of guidelines for web publishing. Coming Together on the Web, Continued…

13.  Media Preferences  Pleasing the Web audience is the KEY to creating sites with a competitive advantage over other online venues.  The Web offers a unique opportunity for news junkies who like unembellished information which is often tainted by biased gatekeepers.  Likely that most Web News buffs will learn to navigate directly to the source, rather than accessing edited netpapers.  Media Preferences  Pleasing the Web audience is the KEY to creating sites with a competitive advantage over other online venues.  The Web offers a unique opportunity for news junkies who like unembellished information which is often tainted by biased gatekeepers.  Likely that most Web News buffs will learn to navigate directly to the source, rather than accessing edited netpapers. Coming Together on the Web, Continued…

14.  Effectiveness and Recall of Online News  While there are many benefits to cybercasting, media experts are unsure of its effectiveness.  This is causing heightened concern about how well people will be able to recall information received from online sources.  Early data strongly supports online news sources as being equal to or greater than that of newsprint; and much greater than broadcast news. (TV and Radio)  Effectiveness and Recall of Online News  While there are many benefits to cybercasting, media experts are unsure of its effectiveness.  This is causing heightened concern about how well people will be able to recall information received from online sources.  Early data strongly supports online news sources as being equal to or greater than that of newsprint; and much greater than broadcast news. (TV and Radio) Coming Together on the Web, Continued…

15.  Compiling Online News  Many news compilation web sites are showing up all across the Internet.  Can challenge the legal boundaries established in contemporary media law.  Ex. TotalNews  Settled out of court, agreeing to separate advertising from linked news agencies.  Publishers are not against linking news stories to compiling sites; rather, they oppose other’s making money off their copyrighted material.  Compiling Online News  Many news compilation web sites are showing up all across the Internet.  Can challenge the legal boundaries established in contemporary media law.  Ex. TotalNews  Settled out of court, agreeing to separate advertising from linked news agencies.  Publishers are not against linking news stories to compiling sites; rather, they oppose other’s making money off their copyrighted material. Coming Together on the Web, Continued…

16. Examples of Media on the Web  The Internet offers thousands of newspapers, radio and television stations, and news magazines for news retrieval.  Although fundamentally the same, these sites offer unique content, navigation, and search methods.  The Internet offers thousands of newspapers, radio and television stations, and news magazines for news retrieval.  Although fundamentally the same, these sites offer unique content, navigation, and search methods.

17. The Future of Online News  The World Wide Web is quickly becoming the wave of the future.  The Internet provides news in a clear, concise, and easy to use way unsurpassed by conventional news reporting.  The Web is by far the best place to find the latest news.  The World Wide Web is quickly becoming the wave of the future.  The Internet provides news in a clear, concise, and easy to use way unsurpassed by conventional news reporting.  The Web is by far the best place to find the latest news.

18. The Future of Online News, Continued…  The web, with the help of “Push” technology, enables users to gain customized news reporting in formats comfortable to the individual.  Web Media is becoming active in the online competitive arena, attracting millions of online dollars.  Online media is developing new tactics in the WWW advertising arena.  “Free Web Sites...”  The web, with the help of “Push” technology, enables users to gain customized news reporting in formats comfortable to the individual.  Web Media is becoming active in the online competitive arena, attracting millions of online dollars.  Online media is developing new tactics in the WWW advertising arena.  “Free Web Sites...”

19.  Journalists are constantly struggling to find their “web niches.”  They face a difficult battle for generating original and reliable news information and presenting it to the a growing online community.  They also struggle with mis- or preconceived notions about the WWW.  Journalists are constantly struggling to find their “web niches.”  They face a difficult battle for generating original and reliable news information and presenting it to the a growing online community.  They also struggle with mis- or preconceived notions about the WWW. The Future of Online News, Continued…

20.  The WWW as we know it today is in it’s infant stages of development.  Sources and Receivers will continue to work to resolve many issues.  Repurposed vs. Original news.  Copyrighting rules that relate solely to the Web.  Primary vs. Supplementary News.  The WWW as we know it today is in it’s infant stages of development.  Sources and Receivers will continue to work to resolve many issues.  Repurposed vs. Original news.  Copyrighting rules that relate solely to the Web.  Primary vs. Supplementary News. The Future of Online News, Continued…

21.  As a consumer of Web News, people have the freedom to pick and choose what they read, how and when they read it, and how much to read at any time.  Text, Graphic, Audio/Video, or a combination or compilation of all three...  As a consumer of Web News, people have the freedom to pick and choose what they read, how and when they read it, and how much to read at any time.  Text, Graphic, Audio/Video, or a combination or compilation of all three... The Future of Online News, Continued…

22. The Internet and the World Wide Web End Chapter 5, Part II.