1. THE UK FAST FOOD INDUSTRY
GROUP B

2. Why the UK? Easily identifiable
Different cultural tastes have a large impact on the global success of multinational chains at national level

3. MAIN TRENDS
Growth in 2000 represents an increase of 4% compared to 1999
Growth is forecasted at the same rate in 2001
Predicted steady overall growth rate until 2005

4. Segments and Main Players
Sandwiches: Greggs,Thurstens, Subway
Burgers: McDonalds, Burger King
Pizza: Pizza Hut
Chicken: KFC
Fish and Chips
Indian or Chinese Takeaway

5. Industry Analysis
P.E.S.T Analysis
Five Forces Frame Work

6. P.E.S.T. Analysis POLITICAL Health and Safety Guidelines
Labelling of GM Foods
Animal rights campaigns
1998: BSE

7. P.E.S.T. Analysis ECONOMIC Low set up costs
Franchising facilitates set ups
Support from major suppliers
Growing market
Perceived value for money
Increasing disposable income

8. P.E.S.T. Analysis SOCIAL Busy lifestyles Healthy Eating and Obesity
Increased Vegetarianism
Homogeneity
Social Activities

9. P.E.S.T. Analysis TECHNOLOGICAL
Investment in technological innovations
Computer ordering (till system)

10. FIVE FORCES ANALYSIS THREAT OF ENTRANTS Setting Up
Product Differentiation

11. FIVE FORCES ANALYSIS THREAT OF SUBSTITUTES Convenience Shops
Mid-range restaurants
Pre-cooked food
Other social activities
Health food shops

12. FIVE FORCES ANALYSIS POWER OF SUPPLIERS Farming Industry
Worldwide market of suppliers
Alliances

13. FIVE FORCES ANALYSIS
POWER OF BUYERS
Consumers
Little brand loyalty

14. FIVE FORCES ANALYSIS COMPETETIVE RIVALRY New entrants likely
Price Wars
Overall demand is increasing

15. The Future? Strong development in market growth
Nutritional products come in strongly
Other niche foods – “smaller world”