1. IdeasMerchant.com

2. Technology on the Rise keeping an eye on the road ahead Spencer Hudson spencer@ideasmerchant.com

3. A web of unimaginable power Entertainment Communications Source of knowledge Creating groups Empowering Can you keep up?

4. eg. failure A web 2.0 example of technology in action. Type “failure” into Google Click on the button What do you think you will happen?

5. Google: failure

6. I’m feeling lucky - result

7. Failure: George W. Bush

8. on the scope Web 2.0 Blog, Blogging Pod casting & mp3 Content Mgmt Sys Open source Templates, Skins Google, not just search Mobile ‘phone’ Gaming: Xbox live, Nintendo wifi Convergence Segmentation Compliance

9. a taste: web 2.0 Web 2.0 is a term often applied to … web applications … Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes. http://en.wikipedia.org/wiki/Web_2.0

10. Web 2.0 - words

13. Web 2.0 – onlinemap.com

14. Web 2.0 – map.google

15. a taste: blogging So much more than an online diary Hugely popular – anyone can do it Reverse chronological entries Users commenting, Cross-referencing Great source of information, insight

16. Blog: margot wallstrom

17. Blog: technoratie

18. a taste: blog > podcasting An online diary (blog) you listen to (mp3) “time shifting” Listen via your mp3/iPod player Simple subscription service

19. Apple

20. Nic and bella’s

21. itunes

22. podcast/mp3 – nike & apple

23. Apple & Nike

24. Podcast: podzinger.com

25. eg. channel4.com/news Peter Snow Blog Podcast

26. News form iran

27. a taste: CMS Content Management Systems 5 years ago … £40k+ Can include eCommerce Open source building blocks Templates/skins for ‘quick’ bespoke look http://www.csszengarden.com/

28. Template 1

29. Template 2

30. Template 3

31. context: new hardware Gaming platforms Xbox live, Nintendo wifi Mobile phones, no longer just a phone - pda- mp3 - web - games- mp3- tv

32. context: the environment Convergence they are all coming together Segmentation smaller and smaller groups of people Compliance red-tape …

33. Summary 1.Moving target, get help 2.Build brand capital online (might need it) 3.Experiment with small projects 4.Key words to follow up on: Search engine optimisation – esp. natural listing Content Management Systems – power to you Blogging – engaage with your consumers Opensource – it’s “free” don’t reinvent the wheel

34. I’m feeling lucky – Google - failure