2. Oracle SQL Developer & Oracle Application Express Future Direction
[Add name and title to above slide if desired/appropriate]
Oracle SQL Developer & Oracle Application Express Future Direction
David Peake
Principal Product Manager – Database Tools

3. The following is intended to outline our general product direction
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

4. <Insert Picture Here>
Agenda
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Introduction to the Tools
SQL Developer Modeling
Oracle Application Express
Forms Conversion (3.2)
Websheets (4.0)

5. Improve Developer Productivity
Improving developer productivity over each phase of the database application development life cycle
Improving developer productivity with new tools: SQL Developer, and Application Express
Introducing database data modeling

6. Oracle SQL Developer Today Future
SQL & PL/SQL IDE
Migrations
Data Modeling
Unit Testing
Lightweight, graphical interface that simplifies and enhances database development tasks.
One-step migration of DB objects and data to Oracle. Translation of Sybase and SQL Server T-SQL to Oracle PL/SQL. Migrate from Access and MySQL
Logical, Relational and Physical DB modeling serving Data Architects, DBA’s, Developers and Users.
Simplify the automation of SQL and PL/SQL unit testing and code coverage with performance reporting and trending
© 2008 Oracle Corporation – Proprietary 6

7. Oracle Application Express (APEX)
Today
Future
RAD Development
Internet / Intranet Cloud
Web 2.0
Forms Conversion
Unique Rapid Application Development (RAD) tool for the Oracle Database. SQL Centric Application Development.
Allows DBA to host a development service on the internet or intranet. One DB services 100s of applications. Reduces administration time and resources saving money.
Bring self-service web applications to non-programmers, with innovative interactive reporting, web service integration and flash charting.
Transition Forms customers to Web Leverage existing developer skills.
© 2008 Oracle Corporation – Proprietary 7

8. <Insert Picture Here>
Oracle SQL Developer
Data Modeling

9. Oracle SQL Developer Database Development IDE Popular
Most downloaded Oracle tool
1.5m users
#1 Oracle database development IDE
Distribution (No Cost)
With Database – All Editions
OTN download
Benefits
Productivity
Ease of use
Introduced March 2006

10. SQL Developer Momentum
Product is robust and gaining momentum
March 2006: SQL and PL/SQL Development
December 2006: Session Management, XQuery, Master Detail Reporting
June 2007: Integrated Migration Workbench, Heterogeneous Database Support, Oracle APEX support
May 2008: Version Control, DB Docs, Schema Compare

11. Oracle SQL Developer Data Modeling
Database are more powerful when properly created, proper relational design
Application development is more productive when data models can be properly disseminated and managed
Oracle customers have significant investments in data models, and this tool
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Oracle SQL Developer Data Modeling is the latest offering of the Database Tools portfolio.
Oracle SQL Developer Data Modeling will help to improve the developer productivity as follows:
*Catalog import gives immediate perfect picture of an actual database implementation (isn’t a picture saying more then 1000 words?)
*Oracle SQL Developer Data Modeling gives and automates the interaction between data architect (conceptual/logical model), application developer (relational model) and DataBase Administrator (physical model)
*Oracle SQL Developer Data Modeling gives the data architect, application developer and DBA what they need: a separate, task oriented, specific view and toolset on a shared set of data. The end result is a better design, better performing database and better performing application
This slide shows a copy of a relational diagram (tables, columns and foreign keys) in the background and in the foreground an example of a subset of a logical model with Arcs (exclusive relationships –you are a judge OR lawyer, being one excludes being the other- and a box-in-box presentation for super-type/sub-types ( a supertype entity has common information, example person has name, adress), where a subtype related to that SuperType has specific information on a kind of person (example: an employee has a salary, a customer will a shipping adress). In other words, an example that shows how Oracle SQL Developer Data Modeling has support for sophisticated modeling techniques

12. Multi-Dimensional Modeling
Modeling of Cubes, Dimensions, Levels and Hierarchies, Measures and slices
Start from ROLAP, Cube Views, XMLA or from scratch
Generate Oracle Analytical Workspaces
Designed for BI
Allows you to create an optimized cube that can facilitate instantaneous results of many queries
Multi-Dimensional Modeling
For an operational (realtime) system we want performance. That is why we normalize our Entity Attribute Relationship model: store everything once and have a Primary Key (unique key) for each Entity (Social security number) so we know where we can find it.
Reporting, Business Intelligence however is a different story. Here you want to know something (revenue) for a location (Global, per State, Per City, per Shop) or in time (Year, Quarter, Month, Week).
That is why we have Multi-Dimensional Modeling.
A Multi-Dimensional Model has FACTS (revenue, cost,..) Per Geography, Time,… (what is called a DIMENSION) and for each Dimension you can have levels (Dimension is TIME, level is YEAR, QUARTER, MONTH,…)
Oracle SQL Developer Data Modeling has some nice features here:
We can capture different formats of existing multi-dimensional implementations (XMLA, Cube Views, Oracle ROLAP) and we can translate oracle ROLAP into a multi-dimensional format.
Besides capture Oracle SQL Developer Data Modeling also generates Oracle AW (Analytical Workspaces) and the XMLA format, that is used by-among others- Hyperion.
See Benefits of a Multi-Dimensional Model, An Oracle White Paper, May 2006 :

13. Working with Data Flow Diagrams
External Agents
Processes
Primitive
Composite
Transformation
Information Flow
Information Store
Allows for the tracking of data sources
Allows for moddeling of processes and transformations
Transformations can be used to model ETL processes
The information flow is a description of the flow from say a customer to storage
Working with Data Flow Diagrams
Process Model
The process model represents a functional area of an information structures system. The process model, embodied graphically in one or more data flow diagrams, is an analysis technique used to capture the flow of inputs through a system (or group of processes) to their resulting output. The model shows the flow of information through a system, which can be an existing system or a proposed system.
All necessary elements for data flow diagramming are supported in the Data Modeler process model: primitive processes, composite processes with unlimited levels of decomposition, reusable transformation tasks, triggering events, information stores, external agents, record structure for describing external data elements, source-target mapping of data elements, and CRUD (create, read, update, delete) dependencies between primitive process and data elements.
The following are important concepts for the process model:
A process is an activity or a function that is performed for some specific reason. Ultimately each process should perform only one activity.
A primitive process is a standalone process.
A composite process consists of multiple outer processes.
A transformation task, including input and output parameters, is an execution unit that communicates with surrounding environment that will execute it. An input parameter might be a date for which processing should be done. An output parameter might be a code that indicates whether the operation was successful or not. Transformation itself might involve reading, transforming, and saving information, some of which may not be directly tied to the input and output parameters.
A trigger is something that happens which initiates the execution of a process.
A data flow reflects the movement of single piece of data or logical collection of information. Flows describe the sequence of a data flow diagram.
A data store is a collection of data that is permanently stored.
An external agent is a person, organization, or system that is external to the system but interacts with it. External agents send information to and receive information from processes.
An information store is a passive object that receives or stores information as entities and attributes in the data model. Ultimately, an information store corresponds with one or more entities of the data model.
A role is a set of defined privileges and permissions. Primitive processes connected to information stores (processes that create, read, update, and delete data elements) can be attached to a defined role, thus defining collaboration between roles and data elements. Later, role definitions can be transferred to any particular physical model such that appropriate database roles with defined Select, Insert, and Update permission will be created.

14. Viewer Provides Developers Full Read Access to Data Model
THIS IS A NEW SLIDE
Should we mention the viewer as a seperate “asset”?
How far do we want to go with the viewer??
what can be imported
what can be “saved/printed”?

15. Repository File Based Repository
All metadata and diagrams stored in local XML Files
Can be placed under source code control
May merge with repository
Repository
Significant customer demand for relational repository
Single location, easy for impact analysis
Run relational queries and reports
Concurrent access and team collaboration
Enhanced security
File based
Repository based
Compare and merge facility, generates approparate alter statements
Impact analysis
Easy for consistent reporting
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Repository
Oracle SQL Developer Data Modeling has two ways of storing information:
A relational Repository or a file based repository for people that travel, work offline. Of course a file based model can be checked in and checked out of your Repository.
The Repository is a standard relational oracle database and offers –among other features: Single location, easy for impact analysis, Run relational queries and reports, Concurrent access and team collaboration and role based enhanced security

16. Oracle SQL Developer Data Modeling
D E M O N S T R A T I O N
Oracle SQL Developer Data Modeling

17. Oracle Data Modeling Why is Oracle releasing this tool?
Data Modeling is SQL Developer’s top new feature request
As the industries #1 database, Oracle needs a world class database data modeling tool
Part of our commitment to provide full life cycle of application development tools
Addresses a deficiency in our current database tools
Why will customers adopt it?
Need better control over enterprise data architecture
Multiple database support - Oracle Database, Microsoft SQL Server and IBM DB2
Facilitates collaboration between architects and developers
Many Oracle customers prefer Oracle Tools
Eases upgrades, migrations, data warehousing and ETL development

18. <Insert Picture Here>
Oracle Application Express
Introduced February 2004
7 major releases
Installed within the Oracle Database

19. Easy to develop • Easy to deploy • Easy to manage
Oracle Application Express (APEX) Database-centric Web application development tool
Unique Rapid Application Development (RAD) tool for the Oracle Database
Browser based for Development, Deployment & Use
Declaratively build professional Web 2.0 applications that are fast and secure
Leverages full Oracle database capabilities and existing SQL & PL/SQL skills
Standard component of the database
Fully supported, “no-cost” option with all editions of the Oracle Database
APEX 3.1 released 29-FEB-2008
# 8 in OTN Downloads
Easy to develop • Easy to deploy • Easy to manage 19

20. Oracle APEX Typical Use Examples
Data Driven
Applications
Commercial telecommunications management - Paetec Software Corp
Physical store sales tracking - Deutsche Telecom
Standard corporate development tool – WAMU
Database management and monitoring – Iron Mountain
Tournament Purse Management and Payment System – PGA Golf
Microsoft Access and Microsoft Excel consolidation – Lansing Community College
Training & safety registration applications - CERN
Computer assets tracking – University of San Diego
AskTom Discussion Forum – Tom Kyte, Oracle
Online Reporting
Access Replacement 20

21. Oracle Application Express Momentum
#3 Oracle OTN Forum behind SQL and General Database
2.7m views / week on apex.oracle.com
38 Sessions at OOW08
More internal Oracle applications are built using Application Express than any other development tool
Enthusiastic user community with over 50 active blogs
Developer community estimated at 250,000
Apex.oracle.com
- Over 2.5 Million hits / week
15,000 development accounts
Packagaded Apps
Average 3,500 downloads / week
Extensive conference participation
17 APEX sessions at Collaborate 08
18 APEX sessions at ODTUG Kaleidoscope 2008
38 APEX sessions at Oracle Openworld 2008
Releases
7 Major releases since 2004 21

22. Oracle APEX Roadmap APEX 3.1.2 APEX 3.2 APEX 4.0
Latest Production Release
Introduced Interactive Reports
Basis for Audit Vault Reporting
APEX 3.2
Forms Conversion
Due soon 
APEX 4.0
Websheets
Oracle APEX Listener
Improved Tabular Forms
Dynamic Actions
History since 1987
Forms 2.0, 2.3, Character Mode
Forms 4.5, 5.0, 6i - Client Server
Oracle Forms 9i, 10g –Forms Server
Oracle Forms 11g Under Development
Large and active customer base
Fully supported and being enhanced
Used by Oracle Applications through R12
No mandate that customers must migrate existing Forms applications 22

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Oracle Application Express 3.2
Forms Conversion
Introduced February 2004
7 major releases
Installed within the Oracle Database

24. Why move off Oracle Forms?
Oracle Forms is NOT going away!
Forms is an aging pre-client server technology from mid 80’s. Forms runs a Java applet invoked from a browser, not HTML
Forms is not consistent with today’s modern browser apps 24

25. Why Move to Oracle APEX? Moves you to modern Web 2.0 based computing
Modernizes applications with innovative capabilities
“Out of the box” Interactive Reporting & Flash Charting…
Easy skill transition for existing Forms developers
Both are declarative wizard driven tools with no 3GL compilation
Both are RAD SQL and PL/SQL centric development tools
Oracle APEX is a no cost Database feature
Requires only the Database
History since 1987
Forms 2.0, 2.3, Character Mode
Forms 4.5, 5.0, 6i - Client Server
Oracle Forms 9i, 10g –Forms Server
Oracle Forms 11g Under Development
Large and active customer base
Fully supported and being enhanced
Used by Oracle Applications through R12
No mandate that customers must migrate existing Forms applications 25

26. Oracle APEX Forms Conversion
Conversion Is
A way to Jumpstart an Oracle Forms to APEX modernization project
Automatic conversion of forms components that can be automatically converted to native APEX components
An easy way to browser your Forms application logic
A convenient tool to track manual conversion of Trigger and other non-convertible logic
Conversion Is Not
A “Silver Bullet”
A forms emulator
Hard to maintain computer generated code
History since 1987
Forms 2.0, 2.3, Character Mode
Forms 4.5, 5.0, 6i - Client Server
Oracle Forms 9i, 10g –Forms Server
Oracle Forms 11g Under Development
Large and active customer base
Fully supported and being enhanced
Used by Oracle Applications through R12
No mandate that customers must migrate existing Forms applications
** Oracle Forms is not going away and is still a valid platform for some customers 26

27. The Forms to APEX Conversion Project
Need to treat as a formal project
Prototype representative Forms
Create project plan
Analysis  Scope
Design  Refine business processes
Convert Iteratively as required
Post-Generation  Build Web components
User Acceptance
Training
Utilize Application Express Annotations
Low-level assignment, tracking, progress reports
History since 1987
Forms 2.0, 2.3, Character Mode
Forms 4.5, 5.0, 6i - Client Server
Oracle Forms 9i, 10g –Forms Server
Oracle Forms 11g Under Development
Large and active customer base
Fully supported and being enhanced
Used by Oracle Applications through R12
No mandate that customers must migrate existing Forms applications 27

28. Forms to Oracle APEX Conversion Process
APEX 3.1 released 29-FEB-2008
# 8 in OTN Downloads 28

29. Oracle Application Express
D E M O N S T R A T I O N
Oracle Application Express
Forms Conversion Demo
Convert application to APEX
Show the advantage and power of APEX interactive reports
Indicate that some forms logic will require manual conversion

30. <Insert Picture Here>
Oracle Application Express 4.0
Introduced February 2004
7 major releases
Installed within the Oracle Database

31. Oracle Application Express Listener

32. Oracle APEX Websheets NOT a spreadsheet Designed for Business Users
No Developers required
IT Administrator configures Workspace
Websheets saved as Metadata not Tables
Incorporates comprehensive “sharing” model
Includes validations, LOVs, column typing
No defined upper limits on number of rows
Can convert to APEX Application
History since 1987
Forms 2.0, 2.3, Character Mode
Forms 4.5, 5.0, 6i - Client Server
Oracle Forms 9i, 10g –Forms Server
Oracle Forms 11g Under Development
Large and active customer base
Fully supported and being enhanced
Used by Oracle Applications through R12
No mandate that customers must migrate existing Forms applications 32

33. Oracle Application Express
D E M O N S T R A T I O N
Oracle Application Express
Websheet Demo
Convert application to APEX
Show the advantage and power of APEX interactive reports
Indicate that some forms logic will require manual conversion

34. Information: http://otn.oracle.com/apex Hosted Development:
Next Steps
Information:
Hosted Development:

35. Q
& A