1. Blogging for knowledge workers Lilia Efimova

2. researching changing workplace social media knowledge learning

3. personal benefits of blogging @ work incubating ideas networking facilitating blogging

4. ideas: awareness & articulation sense-making turning into a product

5. things that do not fit parked in a trusted external repository

6. writing re-reading and organising feedback and discussion to develop ideas further

7. fragmented bits low-threshold first drafts manageable chunks real audience

8. networking: finding and being found getting to know from a distance bonding through interaction getting things done staying in touch

9. attractors "a big neon sign that invites others to come and comment" "there is something special about somebody coming to your place to leave their words there" filters peer-filtering and recommendation

10. living portrait "you can pick up little subliminal or subconscious or peripheral bits and pieces through what people write, how they write, how their blog looks, how they react to things" asymmetry "they have a really good sense of who you are, what you do, what interests you, and you don't even know their name"

11. comments and links "fragmented frequent conversation" "distributed sense-making networks" other tools focused, private, vulnerable writing meeting in person "picking up where we have left it in blogs"

12. weblog as a "screening device" foundation to work together shared understanding and trust "a feeling that just talking is not enough and there is a shared need to do something together" switching to other tools "if you want to set up a meeting you wouldn't pontificate about life, the universe and such"

13. reading blogs other tools microblogging! social networks presence indicators

14. business value of blogging individual passions & investment social effects organisational conditions

15. time and effort effects: unpredictable & indirect weblog uses personally meaningful in a long term flexibility + aligning with work, not business targets

16. ecosystem of bits and people readership broadest possible reach visibility via indexes & search tools to monitor feedback

17. be prepared for unexpected trust + coaching resources + appreciation integration + reuse

18. Questions? PhD iceberg.novay.nl blog.mathemagenic.com/phd/dissertation Slides and links blog.mathemagenic.com/2010/03/23/ibm More futureworkspaces.nl