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Users have choices The reality of competition

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Presentation on theme: "Users have choices The reality of competition"— Presentation transcript:

1 Users have choices The reality of competition
Lloyd Sokvitne Senior Manager (Digital Strategies) State Library of Tasmania

2 Your ILMS Information discovery in libraries Inhospitable Distant
Uninviting

3 Information discovery on the web
Inviting Friendly Easy

4 Today’s Presentation User choices Redesigning the OPAC
Real life experience Conclusions

5 User choices traditional offline services new online services
libraries and bookshops new online services library OPACs library resources (extra) – image collections, etc web search engines web services: bookshops, maps, directories, mashups

6 But the OPAC is so much better
High quality data Neutrality – no commercial bias Professionalism regarding information retrieval

7 Why are the competitors winning?
they reflect user behaviour satisficing they provide pertinent information book covers, reviews, ratings, etc they treat the user as important personalise the process allow interaction

8 The cold reality Near enough is in fact good enough
The experience is as important as the result its not about glitz Its about about real user behaviours hide complexity Can we justify what it costs to catalogue an item??

9 They will vote with their feet
VS

10 Redesigning the OPAC ILMS Developed as a tool to access the ILMS
Circulation Cataloguing Acquisitions ILMS OPAC Developed as a tool to access the ILMS ILMS products enhancements slow The game has changed Move the data OUT!

11 A 3-tier architecture Client Service Data Storage Applications Uncoupling the data from the applications that create it The data should be usable by any application

12 Moving outside the ILMS
easier web friendly deliverables applications adaptable/flexible client-orientated outcomes discovery services interactive web2.0 developments We are seeing a growing need to be able to interact with the ILS in various ways, so that some functionality can be placed in another interface – Lorcan Dempsey, 20 Jan 20, 2006

13 Case Study: State Library of Tasmania
Extracting data from the ILMS Using an external search engine to index Using that software to deliver the interface Linking back to the ILMS when necessary

14 Software issues None

15 Design issues How should it work?
no precedents starting with the user and their behaviour looking at the competition facets, the open display of content ranking – critical providing supplementary information There will be lots of trial and error ongoing review and development CRITICAL

16 Data issues Lots Do we have the right data? Will it make sense?
How can we use it correct it, modify it (at source, post-export) Will it make sense? Where do we get the data we don’t have other places – the web other places – other modules, e.g. circulation data create it – who, where, cost?

17 - Ask now - Recent additions - etc ?

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22 - Ask now - Recent additions - etc

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26 Next steps – moving to a gateway
the software can access more than holdings what about other library resources developing a gateway importing data from our other datastores how should it work? developing OPAC2.0 importing data from outside the library

27 Summary 1: Lets treat our users as real people
they accept (only want) good enough they will use the best service for their need we need to be proactive, not wait for ILMS systems to solve our problems

28 Summary 2: Data is just a commodity
it has no intrinsic value unless it contributes to our outcomes we need to create the right data lets create the right facet data why spend money producing unnecessary data we need to share the right data evaluative, value-added data is important from libraries rather than commercial sources

29 Summary 3: The OPAC is not dead
an online catalogue can be interesting, easy to use, and effective it will be librarians who move it forward but we must take risks, make mistakes, accept evolution!

30 The new OPAC2.0 Easy Relevant Busy and used A connected library

31 Thank you Lloyd Sokvitne Senior Manager (Digital Strategies)
State Library of Tasmania


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