2. Lots of sites care about “who you know”…

3. Lots of talk about “opening up the social web”…

4. Lots of open social web “building blocks”…

5. …so where are we at? …and where are we going?

7. The social web today is broken… On each site, we still have to:  Re-create an account  Re-enter our profile info  Re-find our friends  Re-establish our relationships New social apps have limited options:  Create yet-another-silo (and start from scratch) -or-  Make a widget inside an existing walled garden

8. …but help is on the way!

9. Create a portable, durable online identity OpenID  Sign up / sign in with an existing account  Link / share your profile data between sites

10. Example: Sign up for Plaxo with OpenID

14. Create a portable, durable online identity OpenID  Sign up / sign in with an existing account  Link / share your profile data between sites rel=me (XFN)  Consolidate your online identity with me-links Social Graph API  See what your users said about themselves

20. Public profiles enrich online identity

22. Build and maintain real relationships Contact APIs  Find people from your current address book  Leverage previously established relationships OAuth  Share private data between trusted sites Friends-list portability  Continuous discovery across multiple sites

25. “A periodic check of new people from your networks on other sites”

26. Stay up-to-date with the people you know OpenSocial  Build social apps that can run anywhere

27. OpenSocial

28. Stay up-to-date with the people you know OpenSocial  Build social apps that can run anywhere RSS / Atom  Syndicate your activity to share with others Jabber (XMPP)  Real-time update stream between sites

45. In conclusion: The social web is opening up…and fast! (we’ve seen this movie before) Time to get involved!