1. Developing a policy on social media Judith Baines

2. 2 billion views a day 24 hours video uploaded every minute http://www.viralblog.com/research/youtube-statistics/

3. http://www.facebook.com/press/info.php?statistics 500 million active users 25 billion pieces of content shared each month

4. Social NetworkingSocial Media “Web 2.0” User-generated content Interaction Networks People not technology

5. Possible uses for web 2.0?  Marketing / advertising  Building your brand  Service delivery News Quick Queries Information Management  Students using it for research and on- line networking; creating their own brand

6. Blogs & blogging (1)  2007-9  Students

7. Blogs & blogging (2)  Sector news Law Finance Comms.  Grad. Advance  Directors  Careers Advisers  2009 onwards

8. Blog Stats – LSE Law Careers  Average 66 hits per day  71 Email subscribers  Law Dept website biggest referrer

9. Facebook

10. Twitter

11. LinkedIn

12. Social Media - YouTube

13. Feeding the Web  Embedding Display content from one website in another  Feeds (RSS) Dynamically update one website with content from another

15. Student Workshop: Digital Footprints  Why this is important  What is your digital footprint? Finding your footprint Beware your digital footprint  Develop your online presence  Employers’ digital presence  Netiquette

16. Policy & Strategy  Early days but services starting to write policies  Do you have one?

17. Strategy  Identify the task and the desired outcomes  Choose the medium of communication that is simplest most logical and most effective  Reach your audience where they are most likely to be  Market it

18. Policy – questions to ask  Who writes it?  How often?  How is it written?  Can students say what they want?  How will you monitor it?  How will you judge whether it has been successful?  Can staff opt in/out?  When should you review it?

19. Service’s digital footprint  Do we need to control it?  Can we control it?  Should they all have the same appearance?  Personal & institutional digital footprints

20. Tips  Do experiment but start small  Get the balance right between promotion and providing valuable information  Cross-promotion is key  Dedicate plenty of time and be realistic  Get the team on board, but don’t force them?  Use students!

21. Slides & contact http://www.slideshare.net/bainesj j.a.baines@lse.ac.uk