1. Tuesday, June 02, 2015 JCousins Information Objects Are Hot, Documents Are Not

2. Tuesday, June 02, 2015JCousins 2 Following the trail

3. Tuesday, June 02, 2015JCousins 3 Following the Trail

4. Tuesday, June 02, 2015JCousins 4 CrossRef Result

5. Tuesday, June 02, 2015JCousins 5 CrossRef Result

6. Tuesday, June 02, 2015JCousins 6 Turning Passive into Active Search further within Blackwell Synergy Other articles by the authors Prompting further search in keywords

7. Tuesday, June 02, 2015JCousins 7 More Enticement Further links to the author More pull through the site

8. Tuesday, June 02, 2015JCousins 8 Where Next? Viral Marketing Using DOI, MultiLinking And the power of the web and library technology You know about this….. Do you know it links to this? And who would you like to tell?

9. Tuesday, June 02, 2015JCousins 9 Blackwell Synergy & the DOI Read Reviews Buy this Journal Join the Society The Guardian Annual Reviews

10. Tuesday, June 02, 2015JCousins 10 Blackwell Synergy & the DOI Cited elsewhere in Blackwell Synergy Related Articles Related Subjects Related Books Purchase this article Read Reviews Buy this Journal Join the Society Email a Friend doi:10.1046/j.1466-769X.2002.00098.x Genes encoding Bees Circadian Clocks mRNA

11. Tuesday, June 02, 2015JCousins 11 Power of the web and technology

12. Tuesday, June 02, 2015JCousins 12 Is the title true? Tip of the iceberg Sometimes the document – but often the object e.g. reference data sets part of a conference speech societies