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Interviewing Experts Is THE NUMBER ONE SKILL Any Internet Entrepreneur Can Acquire ! Here’s How I Know It’s True…

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Presentation on theme: "Interviewing Experts Is THE NUMBER ONE SKILL Any Internet Entrepreneur Can Acquire ! Here’s How I Know It’s True…"— Presentation transcript:

1 Shaune@ShauneClarke.com

2 Interviewing Experts Is THE NUMBER ONE SKILL Any Internet Entrepreneur Can Acquire ! Here’s How I Know It’s True…

3 The Two-Year Struggle: One Year Full-Time Studying Internet Marketing. Started Marketing Myself As A Copywriter – Copywriting Coach. Saw “Secret Techniques” Clients and Colleagues Were Using. Asked For Interviews – Not A Problem. Got To Know Who “The Players” Were And… Asked For Interviews – Not A Problem. THAT’S When Business Skyrocketed! Here’s What’s In It For You…

4 Quick And Easy Product Creation Quick And Easy Content Creation Instant Expert Status FREE Targeted Traffic High-Value Bonus Products ***Lucrative Joint Ventures***

5 ***Simple Search Engine Optimization*** High-Value Lead Generation Giveaways Viral Marketing Article Marketing Super Fast, Super Effective Sales Copy (Copywriting -- Okay?)

6 DO NOT Settle For “Good Copy” 1)Who Am I Really Talking To? Know Exactly Who You Are Speaking To. The 2% Who Will Buy – NOT the 98% who won’t! Not the Market – Not the Target Market… The portion of the Target Market that will actually buy from you. That’s your “Real Target Market.” BIG difference in the tone of your copy. Secret Techniques For Writing Persuasive, Emotion-Rich, No-Hype Sales Copy!

7 2) What Is The PRIMARY Purpose Of Your Sales Copy? Your PRIMARY PURPOSE is NOT only to grab attention. Your PRIMARY PURPOSE is NOT to offer a solution. Your PRIMARY PURPOSE is NOT to merely “educate.” NO…These are VERY important factors but… Your PRIMARY Purpose Should Be To Understand -- To Empathize -- To Emotionally Connect… That is The Foundation -- Why?

8 Because we are all jaded by standard sales messages. We need to “feel” a sense of trust and rapport. Without it, your copy will lack… Dimension - Feeling Believability - Conversion Without it, you’re left with… Exaggerated Claims, Old Style Sales Copy AND… Sales Resistance You Will Be Leaving Money On The Table. Prospects Who Would Have Bought Will Get Missed.

9 Lowered Response Rates – Reduced Income Potential Once You Have the Emotional Foundation Sell a Solution… “Use Testimonials In The Context Of An Abbreviated Story.” That is different than merely offering a solution. Do NOT merely “explain.” Tell the story - but be quick about it. Ask Yourself…

10 What is the purpose of what I’m saying? How can I say it in as few words as possible? Selling the solution means not hiding that something is for sale “In the context of a story” makes it okay for the reader. Their resistance is down. They know you’re selling something and they’re “okay with it.” When it comes to your offer they aren’t “paused” by it. They are expecting it… interested to know what it is.

11 Example: Just Yesterday, Dr. Snyder, From Hartford, South Dakota Called In To Place His Weekly Order. With a calm but convicted voice, he said… “This is a Product That a Lot of Seniors Need to Hear About. Today Alone, I Saw 3 New Patients Who Need It…” He continued on to tell me about a few of his patients. In is own words here’s what he said…

12 Jeanette Dumont’s feet used to be so sore she couldn’t stand for longer than 15 minutes. Now she goes for walks and does household chores without any pain at all. Other Elements of Persuasive, Emotion-Rich, No-Hype Copy! - Effortlessly Writing - “In The Flow” - Speed Of The Read - Abbreviation - Differentiation - Indirect Persuasion

13 - Authenticity - Resonance - Headline Triads - Persona - Pause Words - Rhythm and Cadence - The Power Of Three - Crescendo - Body Copy Headlines All Taught in The 13 Steps To Dynamic Copy Program

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16 The 13 Steps To Dynamic Copy Step One: The Secret Six™ Step Two: Dynamic Copy Guide Step Three: The Offer Step Four: Concept Creation Step Five: The Outline – Mapping It Out Step Six: War Room Strategizing Step Seven: The First Draft – Letting It Flow

17 The 13 Steps To Dynamic Copy (continued) Step Eight: Editing Step Nine: Tipping Points Step Ten: Oral Reading Step Eleven: Gathering Feedback And Final Draft Step Twelve: Client Review Step Thirteen: Proofreading

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19 Shaune@DynamicResponseMarketing.com

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31 Benefits To Your Sales Copy Reveal Emotional Buying Triggers Real Life Events and Stories Emotion-Rich - Empathetic - TA to TA Breeze Through 13 Steps Will NOT Be Exaggerated Will NOT Land Flat YOU WILL NOT LOSE SALES

32 Benefits To Your Internet Marketing Business FREE Knowledge Blog and Newsletter Content That Gets Read Article and Product Creation Associate With Leaders Credible Endorsements Profitable Joint Ventures One-Way Links Viral Marketing AND ESPECIALLY… - Free Bonuses and Free Giveaways

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35 World Internet Summit Exclusive Offers Package A: The Secret Six And The Power Of Intimate Interviews New Version 2.0 115 Page Manual Value = $295 (5-minute phone recording set-up explanation) - How to Open – How To Dig Deeper – Softening Statements - Secret Six Questions – Maintaining EBA – The Power Of Listening - Secondary Questions – Directive Questions – Shortcut Copy – “The Set-Up” Special Section -- Experts - Expert-Specific Questions - How To Create “The Pivotal Moment” - How To Get Them To Agree To Be Interviewed - How To Maximize The Joint Venture Opportunity Underground Marketing Secrets – 4 Audio CD’s Value = $295 Brian Keith Voiles – Trey Smith – Robert Stover – Alan Forrest Smith

36 -2 Embedding Exercises -Total of 10 Audio CDs 2 Copy Client Interviews – One Resistant – One Emotional - $295 1 Coaching Client – Uncovering The USP - $100 THREE Intimate and Interactive – Contrast and Comparison -- Coaching Calls: -The TWO Best Secret Six and Intimate Interviews = $495 -ONE Best of the Best – Unique Techniques = $395 Total Value = $2000 World Internet Summit - Save 60% - Just $795 or 3 payments of $295.

37 Here’s How To Take Your Copywriting Skills Three Notches Higher… Package B: Shaune Clarke’s 13 Steps To Dynamic Copy Digital Package: All 10 Weeks of my $6900 Coaching Program Best-Of-The-Best -- Plus 188 page Manual – Nothin’ but Content Regular price $2900 – Save $1000 today World Internet Summit Attendees Pay Only -- $1900 or 3 payments of just $695 Once You Acquire These Million-Dollar Skills You’ll Have Them Forever – INVALUABLE! Your Investment Will Show A Return For Years To Come

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