Presentation is loading. Please wait.

Presentation is loading. Please wait.

Chron.com 1 Blogging: Just the beginning Everything changes when you make readers leaders Dean Betz, online news editor.

Similar presentations


Presentation on theme: "Chron.com 1 Blogging: Just the beginning Everything changes when you make readers leaders Dean Betz, online news editor."— Presentation transcript:

1 chron.com 1 Blogging: Just the beginning Everything changes when you make readers leaders Dean Betz, online news editor

2 2 chron.com Blogging: Just the beginning Blogs  Engaging our writers – and our Web site – more with readers

3 3 chron.com Blogging: Just the beginning Blogs  Engaging our writers – and our Web site – more with readers  Providing more perspective on topics than we could with our own staff alone

4 4 chron.com Blogging: Just the beginning Blogs  Engaging our writers – and our Web site – more with readers  Providing more perspective on topics than we could with our own staff alone  Changing the way we cover news – for the better

5 5 chron.com Blogging: Just the beginning Blogs  Engaging our writers – and our Web site – more with readers  Providing more perspective on topics than we could with our own staff alone  Changing the way we cover news – for the better  The future? It's not about us. It's about the readers

6 6 chron.com Blogging: Just the beginning The staff

7 7 chron.com Blogging: Just the beginning The staff  Blogging by reporters and editors

8 8 chron.com Blogging: Just the beginning The staff  Blogging by reporters and editors  Still the newspaper’s voice

9 9 chron.com Blogging: Just the beginning The staff  Blogging by reporters and editors  Still the newspaper’s voice  First steps at building a relationship with the readers through comments and feedback

10 10 chron.com Blogging: Just the beginning MeMo

11 11 chron.com Blogging: Just the beginning MeMo  Started as a daily commentary on popular culture for staff

12 12 chron.com Blogging: Just the beginning MeMo  Started as a daily commentary on popular culture for staff  Now one of site’s most popular blogs, earned honors (including an EPpy) for its clever, oblique angle.

13 13 chron.com Blogging: Just the beginning Mama Drama

14 14 chron.com Blogging: Just the beginning Mama Drama  Early step at giving community a voice

15 15 chron.com Blogging: Just the beginning Mama Drama  Early step at giving community a voice  Launched early 2006

16 16 chron.com Blogging: Just the beginning Mama Drama  Early step at giving community a voice  Launched early 2006  Original videos, great comment- conversation

17 17 chron.com Blogging: Just the beginning Hurricane Rita

18 18 chron.com Blogging: Just the beginning Hurricane Rita  Real-time reporting of storm’s approach, massive evacuation

19 19 chron.com Blogging: Just the beginning Hurricane Rita  Real-time reporting of storm’s approach, massive evacuation  Readers connect, share experiences in comments

20 20 chron.com Blogging: Just the beginning The Road Home

21 21 chron.com Blogging: Just the beginning The Road Home  Readers’ report on evacuation via phone, e-mail, text

22 22 chron.com Blogging: Just the beginning The Road Home  Readers’ report on evacuation via phone, e-mail, text  Share tips on gas, supplies, highway congestion

23 23 chron.com Blogging: Just the beginning The Road Home  Readers’ report on evacuation via phone, e-mail, text  Share tips on gas, supplies, highway congestion  ‘Networked journalism’ on a simple scale

24 24 chron.com Blogging: Just the beginning Best blogs

25 25 chron.com Blogging: Just the beginning Best blogs  "Number One … the Houston Chronicle. By a mile"  Relationship with readers: “Alternately inform, and be informed by them”

26 26 chron.com Blogging: Just the beginning Best blogs  Ease-of-use, clear navigation

27 27 chron.com Blogging: Just the beginning Best blogs  Ease-of-use, clear navigation  Currency

28 28 chron.com Blogging: Just the beginning Best blogs  Ease-of-use, clear navigation  Currency  Quality of writing, thinking and linking

29 29 chron.com Blogging: Just the beginning Best blogs  Ease-of-use, clear navigation  Currency  Quality of writing, thinking and linking  Voice

30 30 chron.com Blogging: Just the beginning Best blogs  Ease-of-use, clear navigation  Currency  Quality of writing, thinking and linking  Voice  Comments, reader participation

31 31 chron.com Blogging: Just the beginning Best blogs  Ease-of-use, clear navigation  Currency  Quality of writing, thinking and linking  Voice  Comments, reader participation  Range, originality

32 32 chron.com Blogging: Just the beginning Changing reporting

33 33 chron.com Blogging: Just the beginning Changing reporting  Reporters blogged Enron trial live

34 34 chron.com Blogging: Just the beginning Changing reporting  Reporters blogged Enron trial live  Readers added depth via comments

35 35 chron.com Blogging: Just the beginning Changing reporting  Reporters blogged Enron trial live  Readers added depth via comments  Back-and-forth grew into “Ask Mary”

36 36 chron.com Blogging: Just the beginning Readers add breadth

37 37 chron.com Blogging: Just the beginning Readers add breadth  … from pets

38 38 chron.com Blogging: Just the beginning Readers add breadth  … to guns

39 39 chron.com Blogging: Just the beginning Readers add breadth  … to gadgets

40 40 chron.com Blogging: Just the beginning Readers add breadth  … to faith

41 41 chron.com Blogging: Just the beginning It’s not about us

42 42 chron.com Blogging: Just the beginning It’s not about us  It’s about the network

43 43 chron.com Blogging: Just the beginning It’s not about us  It’s about the network  Tools for people to tell their own stories

44 44 chron.com Blogging: Just the beginning It’s not about us  It’s about the network  Tools for people to tell their own stories  Make groups

45 45 chron.com Blogging: Just the beginning It’s not about us  It’s about the network  Tools for people to tell their own stories  Make groups  Drive the news


Download ppt "Chron.com 1 Blogging: Just the beginning Everything changes when you make readers leaders Dean Betz, online news editor."

Similar presentations


Ads by Google