1. User-Centred Design By Supriya Singh Supriya.singh@rmit.edu.au Research Development Unit, RMIT Business Project Leader, User Needs, Smart Internet Technology CRC

2. Basic tenets The user is at the centre of design; Focus is on users’ activities; The social and cultural context of design is important; There has to be a fit between the nature of the communication channel, the activities and the social meanings.

3. Research from the Users’ Perspective The Use of ICTs in the Home (1996) The Use of Electronic Money in the Home (1996) Trust and Electronic Money (1997) Small Business and Electronic Commerce (1998) Gender, Design and Internet Commerce (1999) Deaf Australia Online A Design for the Effective Use of Corporate E-mail (2000)

4. Plastic cards Grocery Shopping Petrol Utility Bills Films, Theatre, Shows Business expenses BooksCDs Gifts Transfer money Travel EducationMedical Singh, Supriya. (1997). Connecting customers and Providers: A focus on electronic money. Research Report 16. Melbourne: CIRCIT. Electronic Money: The Providers’ Perspective

5. User’s Payments Activitie s GroceriesUtilitiesPeriodic payments Incidentals Travel Films Business Gifts Direct entry cheque Cash EFTPOS cheque Cash Credit card cheque Cash Credit card cheque Plastic card Cash Plastic card Cash cheque The Story Changes

6. Small Business Service Providers Suppliers Government Customers Producing goods & services Managing Money Information Payments Marketing Selling Information Payments Buying services Information Payments Buying Information Payments Information Payments The Activity Approach Social and cultural context

7. User-Centred Design/Discovery at SITCRC UCD used at the discovery phase of design Explore UCD in the university and corporate contexts Focus on the social and cultural context of use We focus on establishing a culture of user- centred discovery and communication.

8. The Challenge of Seeing Differently Communication between the UCD team and the researchers in the technology programs comes from different disciplinary perspectives and a different value put on the use of technologies; Communication and trust also has to built within the multi-disciplinary UCD team.

10. Hopes for the UCD symposium It will be a collaborative activity A trusted research community Drawing strength from the variety and depth of the UCD group at RMIT Be visible virtually through a strong web presence.