1. Wordpress SEO Basics Wordcamp Las Vegas 2009

2. Wordpress 2.7

3. Wordpress 2.7 + SEO

4. Before Install FTP access Possibly used for robots.txt and.htaccess WP 2.7 reduces reliance on FTP

5. Before Install FTP access Possibly used for robots.txt and.htaccess WP 2.7 reduces reliance on FTP Keyword URL For local search can be huge bonus May not be an option for you

6. robots.txt &.htaccess robots.txt # This rule means it applies to all user-agents User-agent: * # Disallow all directories and files within Disallow: /wp-login.php Disallow: /wp-register.php Disallow: /wp-admin/ Disallow: /wp-includes/

7. robots.txt &.htaccess.htaccess RewriteEngine On RewriteBase / RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_FILENAME} !-d RewriteRule. /index.php [L]

8. robots.txt &.htaccess Canonicalization 1.www.example.com/ 2.www.example.com/index.php 3.example.com/index.php 4.example.com/ # Redirect if www.example.com (case-insensitive) to example.com RewriteCond %{HTTP_HOST} ^www\.example\.com [NC] RewriteRule (.*) http://example.com/$1 [R=301,L] # Redirects for example.com (case-insensitive) RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /index\.php\ HTTP/ RewriteRule ^index\.php$ http://example.com/ [R=301,L]

9. robots.txt &.htaccess.htaccess RewriteEngine On RewriteBase / RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_FILENAME} !-d RewriteRule. /index.php [L] # Redirect if www.example.com (case-insensitive) to example.com RewriteCond %{HTTP_HOST} ^www\.example\.com [NC] RewriteRule (.*) http://example.com/$1 [R=301,L] # Redirects for example.com (case-insensitive) RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /index\.php\ HTTP/ RewriteRule ^index\.php$ http://example.com/ [R=301,L]

10. Login & Begin

11. Hello World!

12. Plugins

13. Activate Plugins For Basic SEO All in One SEO Pack (all-in-one-seo-pack.zip) Robots Meta (robots-meta.zip) Activate All Plugins (bulk actions) Akismet All in One SEO Pack Hello Dolly Robots Meta

14. Your Profile and Personal Options

15. Default Admin

16. Keyword Admin Profile

17. Keyword Admin Examples

21. Advanced Commenting

23. Settings: General

24. Everybody loves…

26. Permalink Settings Choose what works best for you! Day and name is good Month and name is good Custom Structure is better! (IMO) Check your.htaccess file!

27. Permalink Options Date Format year monthnum postname /%year%/%monthnum%/%postname%/ Date Format year monthnum day postname /%year%/%monthnum%/%day%/%postname%/

29. Date Format

31. Custom Permalinks

36. WP Sightings in Google News! crunchgear.com csmonitor.com lafayette-online.com marketingpilgram.com searchengineland.com …and many more. Indexed in Google News. 5 Digit IDs.*

37. More Custom Permalinks

41. 7 Step Summary 1.Hello World! Deleted 2.Plugins Installed & Activated 3.Update Admin Profile 4.Blog Title & Tagline 5.Permalink Settings 6.Upload robots.txt &.htaccess 7.Post something unique!

42. SEO Plugins All in One SEO Pack http://wordpress.org/extend/plugins/all-in-one-seo-pack/ SEO Title Tag http://www.netconcepts.com/seo-title-tag-plugin/ HeadSpace 2 http://urbangiraffe.com/plugins/headspace2/ Google XML Sitemaps http://wordpress.org/extend/plugins/google-sitemap-generator/ Meta Robots http://yoast.com/wordpress/meta-robots-wordpress-plugin/ Redirection http://urbangiraffe.com/plugins/redirection/

43. Help from Twitter Thanks to @ShariV @TonyAdam @RyanJLewis @GrayWolf @Cshel @jdevalk and others for help with finding blogs and suggesting plugins.

44. Thank You!