1. A centre of expertise in digital information managementwww.ukoln.ac.uk IWMW 2007: Next Steps for the Web Management Community Day 2 (Afternoon): A Viral Marketing Vision Chair (13.30-15.00): Patrick Lauke University of Salford UKOLN is supported by: http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2007/talks/day-2/ This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence (but note caveat) Plenary Talks

2. A centre of expertise in digital information managementwww.ukoln.ac.uk 2 This Afternoon’s Talks A Viral Marketing Vision Plenary 7: Marketing Man takes off his Tie: Customers, Communities and Communication by Peter Reader, University of Bath (13.30-14.15) Plenary 8: Social Participation in Student Recruitment by Paul Boag, Headscape (14.15-15.30)

3. A centre of expertise in digital information managementwww.ukoln.ac.uk 3 Before You Go Evening Social 17.00-18.30Free time 18.45 Coaches depart to National Railway Museum 19.00-20.00Drinks Reception at NRM 20.00 till lateFree time for meals, pub, etc. Evening Social 17.00-18.30Free time 18.45 Coaches depart to National Railway Museum 19.00-20.00Drinks Reception at NRM 20.00 till lateFree time for meals, pub, etc. Coffee: 15.00-15.30 Vanbrugh Dining Room Parallel Sessions: From 15.30-17.00 Ensure you know where your session is!