1. Web-to-mobile vs Web-on-the-mobile

2. Index 1.Portable multimedia content 2.From “web on the mobile” to “web to mobile” 3.Application examples 4.Conclusions

3. Why Internet is demanding portable content? Nowadays when browsing Internet you may find information or entertainment you would like to carry out with you for a later convenience or funny use. You need to make the content portable with you…

4. Why Internet is demanding portable content? Nowadays when browsing Internet you may find information or entertainment you would like to carry out with you for a later convenience or funny use. You need to make the content portable with you…...but not this kind of portable content:

5. Cool portable content

6. Portable Multimedia Higher memory space 3000 million devices Cool portable content + Always-on portable device

7. Index 1.Portable multimedia content 2.From “web on the mobile” to “web to mobile” 3.Application examples 4.Conclusions

8. web to mobile Web on the mobile vs Web to mobile web on the mobile SMS MMS WAP 3G GPRS HSDPA WAP Push Bluetooth Infrared USB cable Wifi Short-range For free Long-range € £ $

9. Web on the mobile web on the mobile WAP 3G GPRS HSDPA Applications: Live news Sports Surfing when idle Surfing for unexpected needs Banners (poor user experience) However, global experience unsatisfactory: Too complicated Time-consuming (need to mobile- browse again the whole web until you find the specific information) Expensive (even flat-rates are considered expensive for consumers) € £ $

10. web to mobile Web to mobile SMS MMS WAP Push Bluetooth Infrared USB cable Wifi Short-range For free Long-range Applications: Videos Pictures / Images Animations Audios MP3 Maps Contact details (vcards) Branded games Instant win competitions Product catalogues 2D codes Schedules / agendas, etc Convenience: you see it, you take it € £ $

11. web to mobile Web to mobile – The revolution “Web to mobile” is a revolutionary concept aiming to improve the mobile content experience for a worldwide audience of millions of mobile phones. Brands expand the impact of their websites by making their branded content available to be downloaded to mobile phones worldwide. Brands optimize ROI on all investments made on websites and online marketing.

12. Web to mobile benefits for web-owners Brand presence on the most used multimedia device, several times a day (average use approx. 3 months) and usually shown to friends&family. Free for web-visitors, leading to higher number of downloads. And a satisfied visitor is more likely to come back. Possibility of sponsored content using while downloading a background with the look&feel of the sponsor. Content is automatically adapted to the different mobile phones.

13. Web to mobile covers the GAP when getting portable content Close proximity connections (Bluetooth, Infrared, USB) allow Internet users to transfer the multimedia content on a website from a PC to a mobile phone with just one click and for free.

14. Customization - Branding / Sponsoring options With advertisingWith own logoWith own background With background & sponsoring logo

15. Index 1.Portable multimedia content 2.From “web on the mobile” to “web to mobile” 3.Application examples 4.Conclusions

16. Application examples: Goodies

17. Application examples: Branded games

18. Application examples: Banner to Mobile

19. Application examples: Preview Premium content - Donation

20. Application examples: Videos - User generated content

21. Application examples: Agenda

22. Application examples: Office location map

23. Application examples: Coupons, promotions, etc

24. Index 1.Portable multimedia content 2.From “web on the mobile” to “web to mobile” 3.Application examples 4.Conclusions

25. Web to mobile – Conclusions Web to mobile is a new category of user experience when browsing Internet from a PC. Web to mobile changes the way we understand portable content using mobile phones. Web to mobile is a powerful tool for Brands and Advertisers, opening new ways to interact with Internet users.

26. Wimob – Thank you ! Thank you! Mercè Ruestes merce.ruestes@wimob.com www.wimob.com C / Almogàvers, 107-119, 08018 Barcelona T. 93 300 88 66 F. 93 485 13 18 M. 607 98 79 82