1. Eco-labels for Tourism: joint opportunities to move the market towards more Sustainability Rimini,28th June 2001 Herbert Hamele ECO TRANS

2. herbert.hamele@ecotrans.de all Ecolabels on: www.eco-tip.org I. Ecolabels for Tourism... „Better than... !“ Ecolabel = voluntary, multiple-criteria-based third party programme that awards a license which authorises the use of environmental labels on products indicating overall environmental preferability of a product within a particular product category based on life cycle considerations (ISO 14024: Ecolabels Type I)

3. herbert.hamele@ecotrans.de all Ecolabels on: www.eco-tip.org Ecolabels for Tourism in Europe Germany

4. herbert.hamele@ecotrans.de all Ecolabels on: www.eco-tip.org Austria Ecolabels for Tourism in Europe

5. herbert.hamele@ecotrans.de all Ecolabels on: www.eco-tip.org Denmark Ecolabels for Tourism in Europe

6. herbert.hamele@ecotrans.de all Ecolabels on: www.eco-tip.org More and more Ecolabels for Tourism Switzerland Ecolabels for Tourism in Europe

7. herbert.hamele@ecotrans.de all Ecolabels on: www.eco-tip.org Luxemburg Ecolabels for Tourism in Europe

8. herbert.hamele@ecotrans.de all Ecolabels on: www.eco-tip.org United Kingdom Ecolabels for Tourism in Europe

9. herbert.hamele@ecotrans.de all Ecolabels on: www.eco-tip.org Netherlands Ecolabels for Tourism in Europe

10. herbert.hamele@ecotrans.de all Ecolabels on: www.eco-tip.org Spain Ecolabels for Tourism in Europe

11. herbert.hamele@ecotrans.de all Ecolabels on: www.eco-tip.org Belgium Ecolabels for Tourism in Europe

12. herbert.hamele@ecotrans.de all Ecolabels on: www.eco-tip.org Italy Ecolabels for Tourism in Europe

13. herbert.hamele@ecotrans.de all Ecolabels on: www.eco-tip.org International Ecolabels for Tourism in Europe

14. herbert.hamele@ecotrans.de all Ecolabels on: www.eco-tip.org Ecolabels for Tourism all ecolabels on:www.eco-tip.org

15. herbert.hamele@ecotrans.de all Ecolabels on: www.eco-tip.org Tourism within the context of sustainable development has to fulfill the needs of... local population tourists nature & environment culture businesses... and future generations II.... towards more Sustainability ? Ecolabels for Tourism... II.... towards more Sustainability ?

16. herbert.hamele@ecotrans.de all Ecolabels on: www.eco-tip.org „Sustainable tourism“ is defined by many indicators... touristssatisfaction, behavior,... population jobs, identities, wealth,... businessesoccupancies, added value, local multiplier,R.o.I.,... culturemaintainance of heritage, variety,... environmentenergy, water, materials, waste, nature biodiversity, traffic,...

17. herbert.hamele@ecotrans.de all Ecolabels on: www.eco-tip.org Growth of International Tourism in Europe (WTO, 1998) 19952020 world: 613 Mio2000 Mio ? Europe:360 Mio 720 Mio ? central/eastern Europe + 4.8 % p.a. East Mediterranean Europe+ 4.6 % p.a. Western Europe+ 1.8 % p.a.... and the environment ?

18. herbert.hamele@ecotrans.de all Ecolabels on: www.eco-tip.org Ecolabels: the demand makes the decision ç World ç Tourism ç Europe ç Destinations ç Businesses Consumers Tour Operators Good environmental performance     

19. herbert.hamele@ecotrans.de all Ecolabels on: www.eco-tip.org  Effects of existing Ecolabels > e.g. for Accommodation in Europe < 4 ca. 30 Ecolabels (local, national, international) 4 all types of accommodation, all their services 4 > 2000 certified products (~ 1 %) 4 similarities and differences: –life cycle considerations: in > use > out –management, measures, limit criteria –application and verification –certification and marketing 4 less water, energy, waste = less cost 4 a mountain of know how and experiences

20. herbert.hamele@ecotrans.de all Ecolabels on: www.eco-tip.org Effects of existing Ecolabels e.g. for Accommodation in Europe many individual effects Environment as (potential) „Quality +“ but not used by many tour operators not known at many consumers => not moving the demand  Effects of existing Ecolabels > e.g. for Accommodation in Europe <

21. herbert.hamele@ecotrans.de all Ecolabels on: www.eco-tip.org A.I.D.A. How to reach the market ? A.I.D.A. A. A.ttention“Oh, what’s that ?” I. I.nterest“Let me see !” D. D.esire“How much is it ?” A. A.ction“Ok, I take it !”  the existing Ecolabels for Tourism in Europe need a common standard and promotion

22. herbert.hamele@ecotrans.de all Ecolabels on: www.eco-tip.org Rimini Conference >>> 29 June 2001 Workshops B B1Environmental management tools for the accommodation sector B2Towards an harmonization of existing experiences and labels B3Links with the environmental management of the tourist destination B4Open issues: links between environment and quality criteria, consumers demands,environmental and economic benefits

23. herbert.hamele@ecotrans.de all Ecolabels on: www.eco-tip.org III. Joint opportunities to move the market Eco-labels for Tourism: towards more Sustainability III. Joint opportunities to move the market „Ecolabels for Sustainable Tourism in Europe: demonstrating how Ecolabels can move the European Tourism market towards Sustainability“ The ECO-LAB project (proposed to LIFE ENVIRONMENT)

24. herbert.hamele@ecotrans.de all Ecolabels on: www.eco-tip.org ECO-LAB: four common steps 2001-2003 1. European set of environmental performance indicators and benchmarks for destinations and accommodation  2. Partnership and common basic standard for Ecolabels in Europe  3. Promotion to tour operators: matching program  4. Consumers campaign 2002 (IYE) & 2003

25. herbert.hamele@ecotrans.de all Ecolabels on: www.eco-tip.org 4 ECEAT, ECOTRANS, FNI, Reisepavillon & ANPA, EEA 4 15 + inter/national stakeholders associations... 4 10+ leading Ecolabels... ECO-LAB: a joint European initiative... are looking forward to co-operating with You. Grazie mille ! The project partners & supporters...