1. An Integrated System for education, training and LEarning Services” 1 27.04.2006 APPLIED RESEARCH TEACHING between MYTH and REALITY Prof. Carmen COSTEA Academy of Economic Studies Bucharest Email:cecostea@ase.ro

2. 27.04.2006 An Integrated System for education, training and LEarning Services” 2 Academy of Economic Studies The Faculty of Commerce Bucharest

3. An Integrated System for education, training and LEarning Services” 3 27.04.2006 History and … present…. The former Faculty of Commerce and Cooperation has been set up in 1951 by the reunification of the Commercial Section with that one Cooperation (with its 3 sections: Commercial, Cooperation and, one year later, Merchandises); The former Faculty of Commerce and Cooperation has been set up in 1951 by the reunification of the Commercial Section with that one Cooperation (with its 3 sections: Commercial, Cooperation and, one year later, Merchandises); At that time, the Commercial Section was providing education in two directions, connected to the Commercial Economics and Commercial Accountancy At that time, the Commercial Section was providing education in two directions, connected to the Commercial Economics and Commercial Accountancy the Academy of High Commercial Studies ab initio, in 1958 the university name was changed into the Institute of Economic Sciences and later in the Academy of Economic Studies. the Academy of High Commercial Studies ab initio, in 1958 the university name was changed into the Institute of Economic Sciences and later in the Academy of Economic Studies. Despite this and few different structural changes not affecting the teaching field The Faculty of Commerce, remained one of the main faculty of the university being settled, in 1990, as the single commercial educational body in our country. Despite this and few different structural changes not affecting the teaching field The Faculty of Commerce, remained one of the main faculty of the university being settled, in 1990, as the single commercial educational body in our country. Since then, the teaching activity has been oriented to the development of both daily and open system (reduced frequency). Since then, the teaching activity has been oriented to the development of both daily and open system (reduced frequency).

4. An Integrated System for education, training and LEarning Services” 4 27.04.2006 Our faculty mission is to provide the highest educational services in the field of business administration, tourism, quality of merchandises and services and prepare graduated and post- graduated specialists, well connected to the top European excellence research….

5. An Integrated System for education, training and LEarning Services” 5 27.04.2006 As part of the Academy of Economic Studies the greatest public economic university in Romania Faculty of Commerce is easily taken as a leader in the reformation of higher education by the entire system of tools used in contributing to harmonize the Romanian education with the European one, mainly by implementing educational, methodological and scientific teaching technologies, setting up and using all the scientific approaches to training students in the following fields:

6. An Integrated System for education, training and LEarning Services” 6 27.04.2006 Business Administration Economics of Commerce, Tourism, Services and Merchandises, Management of Quality Undergraduation

7. An Integrated System for education, training and LEarning Services” 7 27.04.2006 Business Administration Business Administration Business Administration in tourism and accommodation industry Business Administration in tourism and accommodation industry Management of public enterprises providing services Management of public enterprises providing services International tourism International tourism Management of Quality Management of Quality Strategy of Quality in Business Strategy of Quality in Business

8. An Integrated System for education, training and LEarning Services” 8 27.04.2006 Fundamental system of training and coaching in programs of education and science research: Real targets of the labor market at national level Analyses of the market requirements New orientation of the educational and scientific research in order to meet the needs of real economy Teaching programs updated to the European new requirements Curriculum and syllabus Rethinking the fundamental sciences and new disciplines and subjects in order to fit to the real world New emerging teaching technologies

9. An Integrated System for education, training and LEarning Services” 9 27.04.2006 Major objectives of activity : Economy of the commercial enterprise Commercial activity organization Commercial activity organization Trade logistics; Business communications; Marketing; Е – Commerce; Management in tourism; Business of tourism activity; Assortment and quality management; Assortment and quality management; Expertise of goods and packages; Expertise of goods and packages; Carrying out control of quality, observing of treaties, contracts, agreements; Carrying out control of quality, observing of treaties, contracts, agreements;

10. An Integrated System for education, training and LEarning Services” 10 27.04.2006 Fundamental Subjects for best skills and knowledge: Economics and politics; Mathematics; Informatics in Economics; Accountancy; Statistics; Commercial Law; Fundamental of commerce; Commercial economics; Fundamentals of Science of Merchandises; Business communications; Marketing; Е – Commerce;

11. An Integrated System for education, training and LEarning Services” 11 27.04.2006 Key initial positions for graduates graduating in Trade science of market expert, science of commodity expert- auditor, science of commodity expert-manager, science of commodity expert- merchandiser, inspector of quality, specialist of consumer rights protection, responsible of quality

12. An Integrated System for education, training and LEarning Services” 12 27.04.2006 Typical tasks of activity of Bachelor expert in commodities : Identification of goods and services; Identification of goods and services; Identification and prevention of counterfeit goods and services; Identification and prevention of counterfeit goods and services; Consumer rights protection in trade of goods and services; Consumer rights protection in trade of goods and services; Expertise of quality of goods and services; Expertise of quality of goods and services; Inspection of laws violation concerning consumer rights; Inspection of laws violation concerning consumer rights; Participation in working out legislative acts concerning consumer rights protection Participation in working out legislative acts concerning consumer rights protection

13. An Integrated System for education, training and LEarning Services” 13 27.04.2006 Is this what you know to become a good economist? Analysis of enterprise’s activity, using the system of its resources and the connections with the environment; Analysis of enterprise’s activity, using the system of its resources and the connections with the environment; Analysis of indicators of an enterprise’s activity; Analysis of indicators of an enterprise’s activity; Analysis of an enterprise’s assets; Analysis of an enterprise’s assets; Analysis of an enterprise’s capital; Analysis of an enterprise’s capital; Analysis of cash turnover and cash flow; Analysis of cash turnover and cash flow; Tactical and operational planning of indicators of economic and financial activity of an enterprise; Business planning and design (trade outlet); Working out and supporting of efficient system of work incentives; Operational control of fulfillment of planned tasks in general at an enterprise, in separate structural units (trade outlets, business processes).

14. An Integrated System for education, training and LEarning Services” 14 27.04.2006 Typical tasks of activity of Bachelor : Estimation of strategic marketing goals of an enterprise; Provision of rational use of an enterprise’s resources on the basis of consumer preferences research; Organization of complex pricing marketing research; Substantiation and realization of marketing strategy; Working out and implementation of programs on commodity, pricing and communication policy of an enterprise on domestic and foreign markets; Analysis of marketing decisions impact on the results of an enterprise’s activity.

15. An Integrated System for education, training and LEarning Services” 15 27.04.2006 Disciplines, forming the necessary skills and knowledge of the faculty: Marketing research; Marketing research; Economics of a commercial enterprise; Economics of a commercial enterprise; Marketing; Marketing; Consumers behavior; Consumers behavior; Business communications; Business communications; Market IT systems; Market IT systems; Commercial architecture; Commercial architecture; Working out and substantiation of trends in organization of commercial activity; Working out and substantiation of trends in organization of commercial activity; Forecasting; Forecasting; Organization of participation of an enterprise in exhibitions and fairs; Organization of participation of an enterprise in exhibitions and fairs; Organization of export-import operations and transportation; Organization of export-import operations and transportation; Controlling of payments with suppliers and consumers; Controlling of payments with suppliers and consumers; Organization of the trade systerm; Organization of the trade systerm; State procurements; Customs regulation of foreign economic activity; Customs regulation of foreign economic activity; International trade; International trade; Commercial logistics; Commercial logistics; National and International Transportation; National and International Transportation; World Trade Organization World Trade Organization

16. 27.04.2006 An Integrated System for education, training and LEarning Services” 16 manager of sales, manager of personnel, manager of supplies, assistant of an enterprise’s director, manager of logistics, administrator of a trade outlet, customs inspector. economist, economist in planning and programming, economist in material and technical supply, market broadband specialist, economist in sales, specialist in commodity markets’ research, managers of advertising, advertising agents, credit officer, marketing assistant in a commercial bank, customs officer, trade inspector, advisor or representative for foreign copanies, insurance officer, manager of sales, manager of personnel, manager of supplies, assistant of an enterprise’s director, manager of logistics, administrator of a trade outlet, customs inspector.

17. An Integrated System for education, training and LEarning Services” 17 27.04.2006 Major purposes: Carrying out complex analysis of an enterprise; Working out strategic trends in development of trade enterprise and service sphere and provision of their competitiveness; Organization of optimum assortment formation; Organization of anti-crisis management; Organization of business contacts of an enterprise with environment; Working out rational forms of management; Organization of foreign economic activity; efficient personnel management; Controlling the availability of resources at an enterprise and keeping to the technology of activity.

18. An Integrated System for education, training and LEarning Services” 18 27.04.2006 Activity of excellence, practical and professional training Studying-practical work “Introduction to the Major” Essay Studying-practical work inside Tutorials and Business Club Report Complex practical work on the major Report Complex practical work on the major (Specialist ) Practical training on the major (Master) Report Planned and oriented practical work Individual task Lectures and tutorial papers Lectures papers Post-graduation disertation paper Thesis Before-diploma practical work Individual task

19. An Integrated System for education, training and LEarning Services” 19 27.04.2006 54 universities of 33 countries 28 universities of 22 countries networking networking business environment, business environment,universities researchers researchers For more details: Email; cecostea@ase.ro cecostea@ase.ro Mobile +4 0742945891

20. An Integrated System for education, training and LEarning Services” 20 27.04.2006 Business Club for Students : www.manager.ase.ro www.manager.ase.ro

21. An Integrated System for education, training and LEarning Services” 21 27.04.2006 - it underlines the importance and the valeu of the research activity among the students. -promote a new behavior towards invidual and society; -the club is open to all students that can prove their motivation and perseverance in the process of acquiring knowledge. The club's mission is to raise the educational, professional and scientific level of its members and determine them to understand the need to adapt to a new type of society based on knowledge. -an original idea in the context of the Romanian economic high- education. – - it helps the students to find out the secrets of becoming a good manager. Prior of that he must prove that he can be a good citizen, who cares about the society the lives in. - The students learn the advantages of the scientific research activity and how to respond to the present and future problems of the university environment and of the society.

22. An Integrated System for education, training and LEarning Services” 22 27.04.2006 International summer schools and workshops for (under-graduated, post-graduated, master and PhD) students in () applied at the real economy

23. An Integrated System for education, training and LEarning Services” 23 27.04.2006 INTL SUMMER SCHOOL Econophysics and Complexity Edition 2006 www.econ.complexity.ase.ro First call deadline: 30 th of May 2006

24. An Integrated System for education, training and LEarning Services” 24 27.04.2006 Proposal for whom of you it may concern: to develop together an international master program on Management of risk and crises (www.management.ase.ro ) Proposal for whom of you it may concern: to develop together an international master program on Management of risk and crises (www.management.ase.ro )www.management.ase.ro To contribute together to bring a new, modern approach of academic life according to our logo : Learn and Act BIG To contribute together to bring a new, modern approach of academic life according to our logo : Learn and Act BIG