2. What will the future market for e-content look like? Will it be…

3. Publishers Readers … dominated by few…

4. Publishers Readers … or will it be an open market? Booksellers Online retailers Vertical websites Direct sales Chains

5. Do we risk creating monopolies? Digitisation done by few internet players, not by publishers Variety of standards and formats, many of them proprietary Technology gap in the book industry, lack of e-content strategies

6. OK, monopolies are a bad thing. But is there a market at all?

12. Reading will be mobile…

13. … wherever you are…

14. … very mobile indeed

17. Our Vision libreka! is the leading internet platform for the German book market

18. Our Mission libreka! increases publishers‘ and booksellers‘ reach. libreka! opens up new business models and sales channels for publishers and booksellers. libreka! protects intellectual property. Publishers have full control over their content. libreka! creates a level playing field for the e-content market.

19. What does libreka! look like today?

31. Perspective: Selling e-content

37. e-Book-Download (PDF)

39. Device independent e-Books

41. Scanned books PDFs, digitally generated Fully marked-up XML files (epub)

42. But book production is fully digital – or is it not?

43. Scanning PDF generation libreka! conversion Format-independent production process PDF output (web-ready) Live

44. .epub.pdf Page flowformatted on the flypre-formatted Page sizevariabelfixed Optimised formobile devicesPC screen and print Content basestarting to grow, major publishers are adopting epub more than 100,000 ebooks worldwide Technologyopen sourceproprietary (Adobe) Standardisationopen standardoriginally proprietary

45. Having fixed the format issues, how will we sell e-content?

47. Integration in bookshops‘ websites „white-label-shops“ Additional e-book shop in booksellers‘ look and feel; technology and handling by libreka! Fully integrated e-book offering alongside physical book and media catalogue

48. Ordering on libreka.de

49. … to come Download of chapters and individual pages Print-on-Demand Mobile Reading Combined offers of p-books and e-books Download terminals in bookshops

51. Facts & figures 850+ publishers currently participating 90,000 books submitted 50,000 books online € 0 additional cost for publishers (€ 3 flat fee per book for VLB and libreka)