1. Copyright 2008 www.LemmonTree.com 888.436.6243 Dover Federal Corporate Center Grand Opening Celebration November 2007

2. Copyright 2008 www.LemmonTree.com 888.436.6243 LemmonTree Helped Plan and Execute Grand Opening Event: Event Checklist Day-Of Agenda Copywriting of Ceremony and Dedication Speeches History Video Production for CEO Behind the Scenes Coordination

3. Copyright 2008 www.LemmonTree.com 888.436.6243 Event Checklist Example

4. Copyright 2008 www.LemmonTree.com 888.436.6243 Formal Invitation to Select Employee Groups and Press Release Distribution

5. Copyright 2008 www.LemmonTree.com 888.436.6243 Day Of – 9:00 A.M. Always be prepared!

6. Copyright 2008 www.LemmonTree.com 888.436.6243 Opening Remarks by David Clendaniel President/CEO

7. Copyright 2008 www.LemmonTree.com 888.436.6243 Dover High School Junior ROTC Color Guard Raising of the American, Delaware and Air Force Flags over the new Corporate Center

8. Copyright 2008 www.LemmonTree.com 888.436.6243 Remarks from Russell McCready, Chairman of the Board

9. Copyright 2008 www.LemmonTree.com 888.436.6243 The Traditional Ribbon Cutting Ceremony

10. Copyright 2008 www.LemmonTree.com 888.436.6243 Dover Federal Board of Directors Smile… and CUT!

11. Copyright 2008 www.LemmonTree.com 888.436.6243 Dover Federal Executive Team & LemmonTree Team

12. Copyright 2008 www.LemmonTree.com 888.436.6243 A Day to Remember…

13. Copyright 2008 www.LemmonTree.com 888.436.6243 Mixer – 4:30 P.M.

14. Copyright 2008 www.LemmonTree.com 888.436.6243 Video Introduction by David Clendaniel

15. Copyright 2008 www.LemmonTree.com 888.436.6243 History Video Highlighting Dover Federal’s Past and Future

16. Copyright 2008 www.LemmonTree.com 888.436.6243 Dover Celebrates A Milestone!

17. Copyright 2008 www.LemmonTree.com 888.436.6243 Business Partners, Members, Staff, and Board…

18. Copyright 2008 www.LemmonTree.com 888.436.6243 Local Dignitaries, Credit Union Leaders, and Friends…

19. Copyright 2008 www.LemmonTree.com 888.436.6243 Building Tours

20. Copyright 2008 www.LemmonTree.com 888.436.6243 Commemorative Items for Guests Customized State Quarter Sets Dover Federal Portfolios Door Prize: Clock with Frame Calendars and More

21. Copyright 2008 www.LemmonTree.com 888.436.6243 Grand Opening Promotion: “Win Your Piece of a GRAND!”, 4.80% APY on a Share Certificate and No Payments ‘til Feb. 08’ Direct Mail, In-Lobby Posters and Statement Stuffers

22. Copyright 2008 www.LemmonTree.com 888.436.6243 Promotion Results Direct Mail Results from November 12 – 30, 2007 –2.02% Response Rate from 23,113 Households –138 7-Month Share Certificates = $1,241,821 –69 New Loans = $1,510,779 Total New Deposits = $2,872,895 in 416 accounts Total New Loan Dollars = $2,468,599 in 188 accounts. ROI – $7.48 returned for every $1 spent on promotion

23. Copyright 2008 www.LemmonTree.com 888.436.6243 Client Testimonial “The grand opening of our new administration building heralded the beginning of the rebranding of both our retail look and our member experience. LemmonTree was very instrumental in helping us choose a logo that spoke to the fact that we serve the military, Delaware and the individual. By orchestrating media coverage of the relocation of our administrative and operational departments to a site in the community and off the air base, LemmonTree was pivotal in helping to re-establish Dover Federal as a partner to the local business community. Although our members love us for our friendly, personalized attention to their needs; LemmonTree has helped us to ensure that every marketing piece reinforces the “Dover Federal Way” to our members and prospective members. LemmonTree was very professional and the fact that everyone is a pleasure to work with is a bonus for me!” Carole Langiu, Marketing Director, Dover Federal