1. eNeo Labs and the Spanish Connected Home Market: User Benefits and the New Value Chain Javier Zamora, Ph.D. General Manager, eNeo Laboratories, S.A

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3. The residential gateway enables added value services based on the internal and external home connectivity

4. 1. Vision and Focus 2. The Connected Home 3. Product and Services 4. Business Model 5. Showroom

5. 1. Vision and Focus 2. The Connected Home 3. Product and Services 4. Business Model 5. Showroom

6. Car Workplace Comfort Health Living room Data Security Information Community User Needs  “The first mile”  Providing a user friendly technology to people in their own environment: home, workplace, car, …  Engineering at people´s service 1.1 Mission

7.  eNeo Labs has already a trial and error phase; a real home with a real family in which we test and develop products and services 1.2 The eNeo Home

8. Savings Comfort Health Energy Ecology Protection Shopping Community Voice ControlAV OSGi Data Security  Usefulness  Usability  Reliability  Cost Effective 1.3 Focus To develop, patent and commercialize products providing services for the connected home Entertainment

9. 1. Vision and Focus 2. The Connected Home 3. Product and Services 4. Business Model 5. Showroom

10. ADSL Structured wiring WirelessPowerline IP Home Area Network HAN  Full Connectivity  Ubiquity  Customization 2.1 The Connected Home

11. El paradigma del “Ambient Intelligence”  Providing “intelligence” to different spaces  Providing “memory” to our environment  Learning curve from daily routine  No user manuals  Technology seamless fits the user experience in a non-intrusive way Different Moments Different Ambients 2.2 Ambient Intelligence

12. Home Devices Resource Abstraction Middleware Resource Control Advanced Services 2.3 Tecnology  Programmable Networks for Advanced Services in the Connected Home 1.Interoperability 2.Security 3.Scalability

13. 1. Vision and Focus 2. The Connected Home 3. Product and Services 4. Business Model 5. Showroom

14. AUTOMOTIVE IPbox DOMOBOX TELCOBOX JUKEBOX GUARDIAN SiempreEnCasa Voice ControlAV eNeoNET Data Security 3.1 Product & Services Entertainment Savings Comfort Health Energy Protection Shopping CommunityEcology First mile Management

15. 3.2 Product & Services Platform IPbox  Utility Media Center  Aggregation, management and integration of advanced services for the connected home Service SiempreEnCasa Software eNeo NET

16. 3.3 Packs eNeo Connected Home  IPbox  Wiring cabinet  8 Ethernet ports and WiFi access  TV/HAN adapter  Service (18 months)  Internet everywhere at home  Home Channel (TV, PC, WebPAD, etc.)  WEB parental control  File server / ”Safebox”  Anti-virus and anti-spam  Family domain with e-mail  Technical Service: OSCAR

17. 3.4 Packs eNeo Connected Home Entertainment CCTV Comfort Voice Automotive Health Security

18. 1. Vision and Focus 2. The Connected Home 3. Product and Services 4. Business Model 5. Showroom

19. Automotive 4.1 Business Model SiempreEnCasa Products Access Control Telephony A/V Systems Home Automation Education Health Content Connectivity Security DOMOBOX ENTERTAINMENT GUARDIAN TELCOBOX AUTOMOT Middleware eNeo NET Services

20. 4.2 Value Chain Real State Dev Architect Builder/ Installer Manufacturer Service Provider User Home Equipment TodayNext 10 years EASE OF USECOST NEW BUSINESS POSITIONING EASE OF USECOSTNEW BENEFITSPOSITIONING High Added ValueDifferentiation New relationship with the user Accessible and Seamless Extend Telecom Infrast Specialization and Prestige Quality of Life Garantor Standard Installation No need of new specialists New Professional Profile “Digital Plumber” Connected Home Compatibility Monetize R+D Extend Functionalities Interoperability Appealing Services Cost Reduction Open Systems New User Channel Better Customer Service Usability 1% Housing Cost New Consumer Experience Optimal Service Mix

21. 4.2 Value Chain Real State Dev Architect Builder/ Installer Manufacturer Service Provider User Home Equipment TodayNext 10 years EASE OF USECOST NEW BUSINESS POSITIONING EASE OF USECOSTNEW BENEFITSPOSITIONING High Added ValueDifferentiation New relationship with the user Accessible and Seamless Extend Telecom Infrast Specialization and Prestige Quality of Life Garantor Standard Installation No need of new specialists New Professional Profile “Digital Plumber” Connected Home Compatibility Monetize R+D Extend Functionalities Interoperability Appealing Services Cost Reduction Open Systems New User Channel Better Customer Service Usability 1% Housing Cost New Consumer Experience Optimal Service Mix

22. 1. Vision and Focus 2. The Connected Home 3. Product and Services 4. Business Model 5. Showroom

23. Residential Gateway OSGi Compliant 5.1 Showroom ALARM VIDEO LIBRARY HOME AUTOMATION HOME NETWORKING WEB INTERFACE Hometronics

24. Questions? Javier Zamora eNeo Laboratories, S.A jzamora@eneo.com