1. Copyright © 2001, ZapThink, LLC Service Orient or Be Doomed! Ronald Schmelzer Senior Analyst ZapThink, LLC

2. Copyright © 2001, ZapThink, LLC The Book Service Orient or Be Doomed! How Service Orientation will Change your Business Published by Wiley AVAILABLE EVERYWHERE!

3. Copyright © 2001, ZapThink, LLC The Problems of IT are The Problems of Business

4. Copyright © 2001, ZapThink, LLC Business Constant: Change CHANGE Competition Changing Marketplace Customer Demands Mergers & Acquisitions Optimizing Processes New Technologies Business Partners A Business is Never STATIC

5. Copyright © 2001, ZapThink, LLC The Business Inflexibility Trap The Mother of All Business Problems The Fear of Change Compliance Conundrum IT – Business Change Impediment

6. Copyright © 2001, ZapThink, LLC If you are in a Hole, Stop Digging! IT Decision Making’s Fatal Flaw The IT “Rat’s Nest” Why are the Nerds sitting at their own table?

7. Copyright © 2001, ZapThink, LLC What really Happened to e- Business? The promise of e- Business The reality of IT’s ability to deliver How to think like an e- Business person Why the Systems Integrators aren’t helping anymore Thrift: Get Used to It!

8. Copyright © 2001, ZapThink, LLC What do you Want your IT to Do Anyways? Everyone’s a Grandma Middleware: Solution or Problem? Automation Paradox Business Process: Sweetness or Hellspawn? The Missing link in the IT Chain Who’s in control of IT Anyways?

9. Copyright © 2001, ZapThink, LLC The Secret Sauce: Loose Coupling Power of Abstraction Running IT Like a Railroad Power of Open Standards How to Think Loosely Coupled Secret of the Best Ice Skaters How loose is YOUR coupling?

10. Copyright © 2001, ZapThink, LLC Service Orientation: Light at the End of the Tunnel Service Orientation: a business approach What’s a Service anyways? Services + Loose Coupling = Agility Integration Process

11. Copyright © 2001, ZapThink, LLC Is there an Architect in the House? New Discipline of Architecture Just How Big is the Big Picture Where are the Architects? Whither the IT Department?

12. Copyright © 2001, ZapThink, LLC How to Think Service-Oriented Service-Orientation is about change Identifying the Problem Process Decomposition Find your Champion

13. Copyright © 2001, ZapThink, LLC Tackling the Inertia in the Organization Return of the Luddites Quantifying the value of Service-Orientation Reaching the SOA Tipping Point Bye Bye IT Silos

14. Copyright © 2001, ZapThink, LLC Building Agility with Agility Death to the SDLC! The Four Pillars of Service- Oriented Development Build, Buy, or Repurpose? Reuse: The Holy Grail of IT

15. Copyright © 2001, ZapThink, LLC Becoming a Service-Oriented Enterprise Making IT Matter Building Metaprocesses The Sunset of Legacy The Vision of the Business Web What Does it All Mean?

16. Copyright © 2001, ZapThink, LLC The Book Service Orient or Be Doomed! How Service Orientation will Change your Business Published by Wiley AVAILABLE EVERYWHERE!

17. Copyright © 2001, ZapThink, LLC Thank You! ZapThink is an industry analysis firm focused exclusively on XML, Web Services, and Service-Oriented Architecture. Ronald Schmelzer rschmelzer@zapthink.com