1. Exploring social media tools Melanie Moran Vanderbilt University SEC Communicators Association June 10, 2008

2. Today Review social media Briefly review several social media tools: podcasting, YouTube, blogging, Twitter Discuss mobile

3. What is social media / Web 2.0? Digital tools and services that allow content creation with little to no technical knowledge Consumer-created content Personal profiles Shared interests / online communities Mashing together peoples’ work Driven by RSS

4. Social networks Facebook MySpace YouTube Flickr Blogs LinkedIn Del.icio.us Twitter Wikis Second Life And on and on…

5. “Join the conversation” Dozens / hundreds / thousands of conversations taking place every day online about your organization Who is talking? Who is listening? What are they saying? What are you saying in response? Examples: Dell, Target

6. Vanderbilt & Podcasts History of online audio New “content” generated everyday Omnivore approach Partnered with the Big Brand

7. Online Video Over 60% of American Internet users on broadband 57% of internet users have watched video online 76% of 18-29 year olds watch video online Most share what they watch with others

8. Why would our university want to be part of this?

9. Why universities want to be part of ths Audience Ease of use Creativity Academic mission Inevitability: We are already a part of it

10. Vanderbilt and video Identified growth area Corralled talent Again, leveraged partnerships www.youtube.com/vanderbilt www.youtube.com/vanderbilt Video caveat - Remember, you’re not Spielberg, and you don’t have to be!

11. Twitter Immediate, brief, global Social messaging Mobile Mini, constant blog Increasing news use Learn more from Common CraftCommon Craft

12. Going mobile 62% of American adults have used mobile devices to access internet, take photos, text, etc. Market will continue to grow, particularly with 18-24 year olds Content is being captured by mobile devices Align your content with these devices Check out Qik - live video streaming from your phoneQik

13. Contact Melanie Moran Assistant Director Vanderbilt News Service (615) 322-NEWS melanie.moran@vanderbilt.edu blogvu.wordpress.com twitter.com/melaniemoran melanie.moran@vanderbilt.edu www.slideshare.net/melaniemoran