1. “Harmonizing Digital Content TM ” Proprietary and Confidential InformationStreamTone EntertainmentXML CPTWG, MPAA Ravi Razdan rrazdan@streamtone.com

2. “Harmonizing Digital Content TM ” Proprietary and Confidential InformationStreamTone Digital Distribution Future ? – US Retail- Sales of 200B/month – Less than 2% theft – Better Margins – Keys 1) Guaranteed Protection & Fair Use 2) Enabling Massive Digital Distribution

3. “Harmonizing Digital Content TM ” Proprietary and Confidential InformationStreamTone ST Security Guarantee –Two Layer Defense –Traceability,Audit Trail Or Destruction A/V Out, A/D, Noise, Format Changes – Unbroken Encryption Chain and DRM Devices, Applications, Wallets, PKI, AES

4. “Harmonizing Digital Content TM ” Proprietary and Confidential InformationStreamTone Transparent Security Before watermarking After adaptive watermarking Watermark Transaction Id: 9A67 8900 7869 5678 Guaranteed Traceability

5. “Harmonizing Digital Content TM ” Proprietary and Confidential InformationStreamTone Massive Distribution –Increases –Partners, Devices, Markets, Customers –Increased Interactions demand either a –single vendor solution and a choke-point –or a common industry language

6. “Harmonizing Digital Content TM ” Proprietary and Confidential InformationStreamTone Standard Industry Language – e.g: xCIL- Customer Information –Schema & Meta Data- Movies, Songs –DRM, Encryption, Authentication –Processes- Buying, Selling, Marketing Chaos, Limited Distribution & Vendors –OR Seamless, Massive Distribution & Choice

7. “Harmonizing Digital Content TM ” Proprietary and Confidential InformationStreamTone Vocabulary Example-Movie –Credits, Distributor, Genre, Cast, Crew, Rights etc – – Digital Distribution Prosperity – Jane Doe – Johnny Doe> – mpeg4 – AESkey2 – play 10, no recording –

8. “Harmonizing Digital Content TM ” Proprietary and Confidential InformationStreamTone Process-Movie Buying  Consumer, Retailer, Registry, Distributors – – Cable Company> – Big Distributor – Digital Download > – Gone With the Wind – 34acd5645e12367 –

9. “Harmonizing Digital Content TM ” Proprietary and Confidential InformationStreamTone Entertainment XML –Lingua Franca of the Value Chain –e.g: LegalXML, HRXML –Schema & Dictionary- MoviesXML –Processes & Messages- Buying, Selling –W3C, ebXML, RosettaNet, OASIS –Built on XML Schema, SAML

10. “Harmonizing Digital Content TM ” Proprietary and Confidential InformationStreamTone Summary –Need Group with Domain Experts –Common Vocabularies and Processes –Achieve Digital Distribution - Holy Grail –*Mega-Distribution *Invisible Security –Choice, Low Cost, Simplicity –Industry Destiny-Growth & Prosperity