1. Jesper Klein The Swedish Library of Talking Books and Braille 2008-08-24 The Swedish talking book model 2.0 ----------------------------------------------------------- Jesper Klein jesper.klein@tpb.se www.tpb.se

2. Jesper Klein The Swedish Library of Talking Books and Braille 2008-08-24 Sweden 9,3 million population Stockholm is the capital Approximately 400 000 älgar (moose)

3. Jesper Klein The Swedish Library of Talking Books and Braille 2008-08-24 TPB – The Swedish library of talking books and braille Government agency since 1980 –The Department of culture Reading materials for people with print disabilities Collaboration with public libraries

4. Jesper Klein The Swedish Library of Talking Books and Braille 2008-08-24 TPB:s mission In collaboration with other libraries, cater for the need of reading materials in alternative formats among people with print disabilities

5. Jesper Klein The Swedish Library of Talking Books and Braille 2008-08-24 TPB:s collection Talking books from 1955 and onwards Growing - 25 % of annual book publication in Sweden For all age groups Leisure reading to higher education text books September 10 2009: –70 398 talking books (DAISY 2.02) 1 933 Text + Audio 10 279 children and young people books –13 965 braille books 64 tactile image books –Approximately 3 400 DTBook (z.39.86-2005)

6. Jesper Klein The Swedish Library of Talking Books and Braille 2008-08-24 Target group > 5 % of population Visual impairment Dyslexia Other groups

7. Jesper Klein The Swedish Library of Talking Books and Braille 2008-08-24 Swedens talking book library service in numbers - September 2009 Transactions per day –4500 talking book loans at local libraries –1000 downloads from TPB –400 physical copies from TPB Users –45 000 active end users borrow talking books –811 libraries registered for TPB:s download service Public libraries and branches in municipalities Public school libraries University and higher ed libraries Hospital libraries etc –3000 university students

8. Jesper Klein The Swedish Library of Talking Books and Braille 2008-08-24 Active end users in Sweden 45 000 persons with print disabilities borrow talking books at public libraries –Average age 69 years old –80 % visually impaired –50 % have computer and Internet access –Less than 2 % of people with dyslexia 3000 higher ed. students

9. Jesper Klein The Swedish Library of Talking Books and Braille 2008-08-24 Target group vs active users Whole population dyslexia and visual impairment Active users DyslexiaVisual impairment Other < 2 %

10. Jesper Klein The Swedish Library of Talking Books and Braille 2008-08-24 The Swedish talking book model TPB:s role –Build and maintain a national collection production cataloguing Internet download site –Develop services and technology –Information and support to local libraries –Market accessibility, Daisy etc The role of the libraries –Customer service Help find Face to face contact –Loan in / out –Download and CD burn –User administration

11. Jesper Klein The Swedish Library of Talking Books and Braille 2008-08-24 Public libraries – a resource! In 2008 Swedens public libraries had 5 877 employees 2 600 000 customers 66 205 public events 69 000 000 loans each year 68 000 000 customer visits 1 400 000 talking book loans

12. Jesper Klein The Swedish Library of Talking Books and Braille 2008-08-24 The Swedish talking book model Well resourced Access to other materials at the library – music, video etc Personal contact with the library Dependency on local resources Difficult to survey and produce statistics Local library – really for everyone?

13. Jesper Klein The Swedish Library of Talking Books and Braille 2008-08-24 Going digital - 10 years passes quickly! 1999 –Download of talking books tests begin –Napster 2005 –New copyright law 2008 –99 % of all public libraries in Sweden download talking books from TPB 2009 –Launch of download service to end users

14. Jesper Klein The Swedish Library of Talking Books and Braille 2008-08-24 Downloads and physical loans from TPB 2007 2008 2009

15. Jesper Klein The Swedish Library of Talking Books and Braille 2008-08-24 TPB:s current digital services For everyone: –Find what you want Search Recommendations Lists Subjects Blog Youtube clips –Listen to samples Only for registered users –Download the content –Suggest new books

16. Jesper Klein The Swedish Library of Talking Books and Braille 2008-08-24 Download service for private persons Launch of regular service June 2009 University students first, then other user groups Local libraries help end users to get access to the service

17. Jesper Klein The Swedish Library of Talking Books and Braille 2008-08-24 Download service for private persons To download from TPB you need –Personal user account (social security no) –A face to face introduction at the local library –Sign an agreement with TPB Content must be deleted by the end user after x months

18. Jesper Klein The Swedish Library of Talking Books and Braille 2008-08-24 Some thoughts on the future...

19. Jesper Klein The Swedish Library of Talking Books and Braille 2008-08-24 New pre conditions Collection is now digital and on the web Local, central and national - blurred concepts New reading devices - ready for online delivery The digital divide – segmentation of end user groups User generated content

20. Jesper Klein The Swedish Library of Talking Books and Braille 2008-08-24 The future is diversified… Reading devices Content –Books –Newspapers –Etc Services and distribution –Download or stream yourself – anywhere, anytime –Borrow from the physical library a copy on CD or cassette bring your own solid state player –Digital “home delivery”

21. Jesper Klein The Swedish Library of Talking Books and Braille 2008-08-24 Four strategies 1.Maintain and develop the possibility of borrowing books at the local library 2.Develop and promote TPB’s website and download service 3.DAISY Online delivery – enable access for people with small computer competence 4.Enable other organisations to offer download services

22. Jesper Klein The Swedish Library of Talking Books and Braille 2008-08-24 Ideas for a better digital library Easier to find –”did you mean…” functions –recommendation engines –federated search in/out Direct access to content - download and streaming Content preview Embedded playback software Useful content and meta data comes from –The libraries –The end users –The media –The book vendors

23. Jesper Klein The Swedish Library of Talking Books and Braille 2008-08-24 User generated content Participation in the non print disabled community? –Separate content and representation –Web 2.0 accessible technologies? Open resources and collaboration between libraries and nations What about the global library?

24. Jesper Klein The Swedish Library of Talking Books and Braille 2008-08-24 Other conclusions Segmentation perspective (personas) on the end user group – a helpful tool Collaboration with public service and commercial sector outside the print disabled world is necessary Provide multiple channels for digital distribution and services