1. Business 478 Sheppard StrategyStrategy

2. Bus. 478 / 2012-3  PHONE 778-782-4918  E-MAIL Sheppard@sfu.ca  NOTES http://www.sfu.ca/~sheppard/index.html OFFICE WMC 4387 OFFICE WMC 4387  HOURS Wed. 12:40 – 1:20, Fri. 12:40 – 1:20 & by Appointment & by Appointment Contact me in person, by phone or E-mail & we’ll set-up an appt. Contact me in person, by phone or E-mail & we’ll set-up an appt. TITLE: Administrative Policy PREREQ: C ore & 90 credits INSTRUCTOR: Jerry Sheppard 0-2© 2010 by J. Sheppard

3. Hitt, Ireland, Hoskisson, Rowe & Sheppard Hitt, Ireland, Hoskisson, Rowe & Sheppard TEXTS Hitt, Ireland, Hoskisson, Rowe & Sheppard Strategic Management : Competitiveness & Globalization, Concepts & Cases 3 rd Canadian Ed. © Nelson (2009). 0-3

4. Course Description Goal: enhance your ability to insightfully develop, articulate, implement a strategy.Goal: enhance your ability to insightfully develop, articulate, implement a strategy. Coverage: strategic mgmt. process:Coverage: strategic mgmt. process: – i.e. strategy formulation and implementation. Case studies, will support lecture & discussion of course topics.Case studies, will support lecture & discussion of course topics. + Provide you with an intro. to B. Pol. 0-4© 2010 by J. Sheppard

5. GRADING Group Grade (26%) 12% Written Analysis 14% Case Presentation Individual Grade (74%) Individual Grade (74%) % Individual Paper 30% Individual Paper 25% Midterm 25% Midterm 14% Participation 14% Participation 5% Contribution to group (5 X 1% each) 5% Contribution to group (5 X 1% each) ( more on this when I get to the grading sheets ) 0-5© 2010 by J. Sheppard

6. Group Selection Form (Top) Name Student ID # TitleConcentration CEO COO CMO CFO (CHR) B. Gates 99301-1234Marketing A. Grove 99302-1234Mgmt.Science P. Kives 20001-1234Marketing M. Milkin 20001-5678Finance M. Wexler 20002-1234H.R.M. © 2010 by J. Sheppard

7. Class Assignments (The Basics) WeekTopic Detail, Cases, Presentations Chapters Week 1OverviewStrat. Mgmt. & CompetitivenessText Ch. 1 Case Chapter Jan. 7 Week 2 Performance Review on Performance (Scan) Text Ch. 2 Jan. 14 External Enviro. Enviro. Ind. & Comp. Analysis Text Ch. 3 Week 3 Internal Enviro. Res., Capabilities, Core Comp.s Text Ch. 4 Jan. 21 Bus. Level Strat.Porter’s Gen. Bus. Level Strat. Text Ch. 5 Week 4 Jan. 28 Corp. Level Strat. Text Ch. 6 & 7 Comp. Dynamics Comp. responses, 1 st, 2 nd mover Diversification, Vert. Integration 0-7© 2010 by J. Sheppard

8. Class Assignments (Applications 1 ) Week 6 Cooperative Strat. Corp. Level & Entry Strategies Text Ch 10 Feb. 11 Case: Target Stores Case 28 WeekTopic Detail, Cases, Presentations Chapters Week 7 MIDTERM Feb. 25 Week 5 Restructuring & Mergers, Downsize / Corp. & Entry Text Ch. 8 & 9 Feb. 4 Handout Handout Case: Keating Inc. International Strat Week 8 Corp. Governance Text Ch. 11 Mar. 4 Case: Interbrew-AMBEV Case: Interbrew-AMBEVCorp.Governance Case 19 0-8© 2010 by J. Sheppard

9. WeekTopic Detail, Cases, Presentations Chapters Week 9 Corporate Control, Corp. control & reward systems Ch. 12 Mar. 11 Structure, Rewards Assigned Case: Ryan Air Case 26 Week 10 Strategic Strategic Leadership Text Ch. 13 Mar. 18 Leadership Case: Nucor in 2005 Case 24 Class Assignments (Applications 2 ) © 2010 by J. Sheppard Wk. 11-13 Entrepreneurship Entrepreneurship & Innovation Text Ch. 14 Mar 25 Presentations Cases: Act… E.Coast… Choice Cases 1,12,… Apr. 1 Presentations Cases: Haier,L’Oreal, Choice Cases 17,20.. Apr. 8 Presentations Cases: Nintendo,YMCA,Choice Case 22,30, …

10. Group Selection Form (bottom) 3 1 2 Rank Rank (1=most favored) (1=most favored) Present on Week CASE # CASE Name 11 1: 1:Activplant 11 12: 12: East Coast Trail 11 Your Independent Choice 12 17: 17:Haier 12 20: 20:L’Oréal’s Business Strategy 12 Your Independent Choice 13 22: 22: Nintendo Wii 13 30: 30: YMCA London This is due Jan 21, 2011 13 Your Independent Choice

11. Grade for Strategic Analyses SUBHEADINGS! 3.0 3.3 Include Corp. Philosophy and stakeholder analysis.. 3.0 3.5 General External Environment & Porter’s Industry Environments. 3.3 3.3 Subheadings. Including explaining the firm’s core competences (VRIO). 3.3 3.5 Subhead.s. Incl. Business, Corp., International & Co-op. Strategies. 3.5 3.5 How Strengths match the Opportunities & how the weaknesses match the threats.. 3.5 3.5 Create criteria & alternatives, evaluate & recommend something.. 3.3 3.4 State an action plan & needed structural & control changes that may be required.. 3.35 Average Section of report Grade range is 0.0 –4.3 Mission, Objectives, Goals, Stakeholders Resources, Capabilities / Core Competencies General & Industry Environment Bus., Corp., Interna- tional & Co-op. Strat.s Synthesis Criteria, Evaluation & Recommendation Average Form Content Implementation 0-11© 2010 by J. Sheppard

12. Group Member Grades 3.7 OK 3.5 So-So 3.8 Good! 1.4 zzzzz This is due April 8, 2011 0-12© 2010 by J. Sheppard

13. Self Evaluation This is due April 8, 2011 0-13© 2010 by J. Sheppard

14. 0-14© 2010 by J. Sheppard