1. www.sti-innsbruck.at © Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at Semantic Web Introduction Lecture I Dieter Fensel (contribution from Ioan Toma)

2. www.sti-innsbruck.at What is this course about? Semantic Web –Web as it is today, Web as it “should” be tomorrow The evolution of the Web –Web of hypertext, Web of Data, Social Web Semantic Web Languages –RDF, RDFs, OWL, RIF Query languages for Semantic Web –SPARQL Ontologies and Semantic Annotations Semantic Web Services Tools and applications for Semantic Web

3. www.sti-innsbruck.at Course Organization Course is organized into: –X lectures (Thursday..-..) –Y tutorials (Tuesday..-..) The lecturer are: –Dieter Fensel (dieter.fensel@sti2.at) –A B (firstname.lastname@sti2.at) The tutors are: –C D (firstname.lastname@sti2.at)

4. www.sti-innsbruck.at Course material Web site: http://www.sti- innsbruck.at/teaching/courses/ws200910/deta ils/?title=semantic-web –Slides available online before each lecture Mailing list: https://lists.sti2.at/mailman/listinfo/sw2009

5. www.sti-innsbruck.at Where are we? #DateTitle 1Introduction 2Semantic Web Architecture 3RDF and RDFs 4Web of hypertext (RDFa, Microformats) and Web of data 5Semantic Annotations 6Repositories and SPARQL 7OWL 8RIF 9Web-scale reasoning 10Social Semantic Web 11Ontologies and the Semantic Web 12SWS 13Tools 14Applications 15Exam

6. www.sti-innsbruck.at Examination Final grade: –75% Exam –25% Tutorial Exam grade: score grade 75-1001 65-74.92 55-64.93 45-54.94 0-44.95

7. www.sti-innsbruck.at Agenda Motivation Introduction to Semantic Web Semantic Web – Architecture and Languages Semantic Web - data Semantic Web - processes Industries & The Semantic Web Wrap-up

8. www.sti-innsbruck.at FROM WEB TO SEMANTIC WEB Why do we need Semantic Web?

9. www.sti-innsbruck.at Today Web The current Web represents information using –natural language (English, German, Italian,…) –graphics, multimedia, page layout Humans can process this easily –can deduce facts from partial information –can create mental associations –are used to various sensory information (well, sort of… people with disabilities may have serious problems on the Web with rich media!)

10. www.sti-innsbruck.at Today Web Tasks often require to combine data on the Web –hotel and travel information may come from different sites –searches in different digital libraries –etc. Again, humans combine these information easily –even if different terminology's are used!

11. www.sti-innsbruck.at However… Machines are ignorant! –partial information is unusable –difficult to make sense from, e.g., an image –drawing analogies automatically is difficult –difficult to combine information automatically is same as ? how to combine different XML hierarchies? – …

12. www.sti-innsbruck.at How to improve current Web? Increasing automatic linking among data Increasing search recall and precision Increasing automation in data integration … Adding semantics to data and services is the solution!

13. www.sti-innsbruck.at Five Approaches to Semantics Tagging Statistics Linguistics Semantic Web Artificial Intelligence

14. www.sti-innsbruck.at The Tagging Approach Pros –Easy for users to add and read tags –Tags are just strings –No algorithms or ontologies to deal with –No technology to learn Cons –Easy for users to add and read tags –Tags are just strings –No algorithms or ontologies to deal with –No technology to learn Del.icio.us Flickr Wikipedia

15. www.sti-innsbruck.at The Statistical Approach Pros: –Pure mathematical algorithms –Massively scalable –Language independent Cons: –No understanding of the content –Hard to craft good queries –Best for finding really popular things – not good at finding needles in haystacks –Not good for structured data Google Lucene Autonomy

16. www.sti-innsbruck.at The Linguistic Approach Pros: –True language understanding –Extract knowledge from text –Best for search for particular facts or relationships –More precise queries Cons: –Computationally intensive –Difficult to scale –Lots of errors –Language-dependent Powerset Hakia Inxight Attensity …

17. www.sti-innsbruck.at The Semantic Web Approach Pros: –More precise queries –Smarter apps with less work –Not as computationally intensive –Share & link data between apps –Works for both unstructured and structured data Cons: –Lack of tools –Difficult to scale –Who makes all the metadata? FOAF Project DBpedia Project Metaweb … Cons will be solved, It is just a matter of time! Cons will be solved, It is just a matter of time!

18. www.sti-innsbruck.at The Artificial Intelligence Approach Pros: –Smart in narrow domains –Answer questions intelligently –Reasoning and learning Cons: –Computationally intensive –Difficult to scale –Extremely hard to program –Does not work well outside of narrow domains –Training takes a lot of work Cycorp

19. www.sti-innsbruck.at INTRODUCTION TO SEMANTIC WEB

20. www.sti-innsbruck.at Static WWW URI, HTML, HTTP The Vision More than 2 billion users more than 50 billion pages

21. www.sti-innsbruck.at WWW URI, HTML, HTTP Serious Problems in information finding, information extracting, information representing, information interpreting and and information maintaining. Semantic Web RDF, RDF(S), OWL Static The Vision (contd.)

22. www.sti-innsbruck.at What is the Semantic Web? “The Semantic Web is an extension of the current web in which information is given well- defined meaning, better enabling computers and people to work in cooperation.” T. Berners-Lee, J. Hendler, O. Lassila, “The Semantic Web”, Scientific American, May 2001 “…allowing the Web to reach its full potential…” with far-reaching consequences “The next generation of the Web”

23. www.sti-innsbruck.at What is The Semantic Web? The next generation of the WWW Information has machine-processable and machine- understandable semantics Not a separate Web but an augmentation of the current one The backbone of Semantic Web are ontologies

24. www.sti-innsbruck.at Ontology Definition formal, explicit specification of a shared conceptualization commonly accepted understanding conceptual model of a domain (ontological theory) unambiguous terminology definitions machine-readability with computational semantics Gruber, “Toward principles for the design of ontologies used or knowledge sharing?”, Int. J. Hum.-Comput. Stud., vol. 43, no. 5-6,1995

25. www.sti-innsbruck.at … “well-defined meaning” … “An ontology is an explicit specification of a conceptualization” Gruber, “Toward principles for the design of ontologies used for knowledge sharing?”, Int. J. Hum.-Comput. Stud., vol. 43, no. 5-6,1995. Ontologies are the modeling foundations to Semantic Web –They provide the well-defined meaning for information

26. www.sti-innsbruck.at … explicit, … specification, … conceptualization, … An ontology is: A conceptualization –An ontology is a model of the most relevant concepts of a phenomenon from the real world Explicit –The model explicitly states the type of the concepts, the relationships between them and the constraints on their use Formal –The ontology has to be machine readable (the use of the natural language is excluded) Shared –The knowledge contained in the ontology is consensual, i.e. it has been accepted by a group of people. Studer, Benjamins, D. Fensel, “Knowledge engineering: Principles and methods”, Data Knowledge Engineering, vol. 25, no. 1-2, 1998.

27. www.sti-innsbruck.at Ontology Example Concept conceptual entity of the domain Property attribute describing a concept Relation relationship between concepts or properties Axiom coherency description between Concepts / Properties / Relations via logical expressions Person Student Professor Lecture isA – hierarchy (taxonomy) nameemail matr.-nr. research field topic lecture nr. attends holds holds(Professor, Lecture) => Lecture.topic = Professor.researchField

28. www.sti-innsbruck.at The Semantic Web is about… Web Data Annotation –connecting (syntactic) Web objects, like text chunks, images, … to their semantic notion (e.g., this image is about Innsbruck, Dieter Fensel is a professor) Data Linking on the Web (Web of Data) –global networking of knowledge through URI, RDF, and SPARQL (e.g., connecting my calendar with my rss feeds, my pictures,...) Data Integration over the Web –Seamless integration of data based on different conceptual models (e.g., integrating data coming from my two favorite book sellers)

29. www.sti-innsbruck.at Web Data Annotating http://www.ontoprise.de/

30. www.sti-innsbruck.at Data Linking on the Web Linking Open Data Project: http://esw.w3.org/topic/SweoIG/TaskForces/CommunityProjects/LinkingOpenData As of September 2007

31. www.sti-innsbruck.at Data Integration over the Web Same URI = Same resource http://www.w3.org/People/Ivan/CorePresentations/RDFTutorial

32. www.sti-innsbruck.at SEMANTIC WEB – ARCHITECTURE AND LANGUAGES

33. www.sti-innsbruck.at Web Architecture Things are denoted by URIs. Use them to denote things. Serve useful information at them. Dereference them.

34. www.sti-innsbruck.at Semantic Web Architecture Give important concepts URIs. Each URI identifies one concept. Share these symbols between many languages Support URI lookup

35. www.sti-innsbruck.at Semantic Web - Data Topics covered in the course

36. www.sti-innsbruck.at URI and XML Uniform Resource Identifier (URI) is the dual of URL on Semantic Web –It’s purpose is to indentify resources eXtensible Markup Language (XML) is a markup language used to structure information –Fundament of data representation on the Semantic Web –Tags do not convey semantic information

37. www.sti-innsbruck.at RDF and OWL Resource Description Framework (RDF) is the dual of HTML in the Semantic Web –Simple way to describe resources on the Web –Sort of simple ontology language (RDF-S) –Based on triples (subject; predicate; object) –Serialization is XML based Ontology Web Language (OWL) a layered language based on DL –More complex ontology language –Overcome some RDF(S) limitations

38. www.sti-innsbruck.at SPARQL and Rule languages SPARQL –Query language for RDF triples –A protocol for querying RDF data over the Web Rule languages (e.g. SWRL) –Extend basic predicates in ontology languages with proprietary predicates –Based on different logics Description Logic Logic Programming

39. www.sti-innsbruck.at Semantic Web - Data

40. www.sti-innsbruck.at Semantic Web - Data URIs are used to identify resources, not just things that exists on the Web, e.g. Sir Tim Berners-Lee RDF is used to make statements about resources in the form of triples With RDFS, resources can belong to classes (my Mercedes belongs to the class of cars) and classes can be subclasses or superclasses of other classes (vehicles are a superclass of cars, cabriolets are a subclass of cars)

41. www.sti-innsbruck.at Annotated Content KIM Browser Plugin Web content is annotated using ontologies Content can be searched and browsed intelligently Semantic Web - Data Select one or more concepts from the ontology… … send the currently loaded web page to the Annotation Server

42. www.sti-innsbruck.at Dereferencable URI Disco Hyperdata Browser navigating the Semantic Web as an unbound set of data sources Semantic Web - Data

43. www.sti-innsbruck.at Faceted DBLP uses the keywords provided in metadata annotations to automatically create light-weight topic categorization Semantic Web - Data

44. www.sti-innsbruck.at Semantic Web - Data

45. www.sti-innsbruck.at Semantic Web Data Billing Sales Order Processing Inventory Marketing CRM 43% of businesses resort to manual processes and/or new software when integrating information for reporting

46. www.sti-innsbruck.at Semantic Web Data BillingSales Order Processing InventoryMarketingCRM Semantic Broker Existing legacy systems “wrapped” in semantic technologies Based on lightweight, open standards from W3C Reasoning enables inference of new facts from existing data sources Declarative definition of Business Rules

47. www.sti-innsbruck.at Semantic Web - Processes

48. www.sti-innsbruck.at Processes The Web is moving from static data to dynamic functionality –Web services: a piece of software available over the Internet, using standardized XML messaging systems over the SOAP protocol –Mashups: The compounding of two or more pieces of web functionality to create powerful web applications 48

49. www.sti-innsbruck.at Semantic Web - Processes

50. www.sti-innsbruck.at Web services and mashups are limited by their syntactic nature As the amount of services on the Web increases it will be harder to find Web services in order to use them in mashups The current amount of human effort required to build applications is not sustainable at a Web scale Semantic Web - Processes

51. www.sti-innsbruck.at The addition of semantics to form Semantic Web Services and Semantically Enabled Service-oriented Architectures can enable the automation of many of these currently human intensive tasks –Service Discovery, Adaptation, Ranking, Mediation, Invocation Frameworks: –OWL-S: WS Description Ontology (Profile, Service Model, Grounding) –WSMO: Ontologies, Goals, Web Services, Mediators –SWSF: Process-based Description Model & Language for WS –SAWSDL (WSDL-S): Semantic annotation of WSDL descriptions Semantic Web - Processes

52. www.sti-innsbruck.at Conceptual Model for SWS Formal Language for WSMO Execution Environment for SWS Ontology & Rule Language for the Semantic Web Semantic Web - Processes More about in Semantic Web Services lecture

53. www.sti-innsbruck.at Industries & The Semantic Web

54. www.sti-innsbruck.at Semantic Web in Industry Major companies offer (or will offer) Semantic Web tools or systems using Semantic Web: Adobe, Oracle, IBM, HP, Software AG, GE, Northrop Gruman, Altova, Microsoft, Dow Jones, … Others are using it (or consider using it) as part of their own operations: Novartis, Boeing, Pfizer, Telefónica, … Some of the names of active participants in W3C SW related groups: ILOG, HP, Agfa, SRI International, Fair Isaac Corp., Oracle, Boeing, IBM, Chevron, Siemens, Nokia, Pfizer, Sun, Eli Lilly, …

55. www.sti-innsbruck.at Example I Find the right experts at NASA Expertise locater for nearly 20,000 NASA civil servants using RDF integration techniques over 6 or 7 geographically distributed databases, data sources, and web services… From Kendall Clark, Clark & Parsia, LLC

56. www.sti-innsbruck.at Example II Vodafone live! Integrate various vendors’ product descriptions via RDF –ring tones, games, wallpapers –manage complexity of handsets, binary formats A portal is created to offer appropriate content Significant increase in content download after the introduction From Kevin Smith, Vodafone Group R&D

57. www.sti-innsbruck.at More Examples Semantic Web Case Studies and Use Cases (http://www.w3.org/2001/sw/sweo/public/UseCases) –Cultural Heritage –Health Care –Life Sciences –eCommerce –B2B integration –…

58. www.sti-innsbruck.at Web Roadmap (from Nova Spivack) Connections between people Connections between Information Email Social Networking Groupware Javascript Weblogs Databases File Systems HTTP Keyword Search USENET Wikis Websites Directory Portals 2010 - 2020 Web 1.0 2000 - 2010 1990 - 2000 PC Era 1980 - 1990 RSS Widgets PC’s 2020 - 2030 Office 2.0 XML RDF SPARQL AJAX FTP IRC SOAP Mashups File Servers Social Media Sharing Lightweight Collaboration ATOM Web 3.0 Web 4.0 Semantic Search Semantic Databases Distributed Search Intelligent personal agents Java SaaS Web 2.0 Flash OWL HTML SGML SQL Gopher P2P The Web The PC Windows MacOS SWRL OpenID BBS MMO’s VR Semantic Web Intelligent Web The Internet Social Web Web OS

59. www.sti-innsbruck.at WRAP-UP

60. www.sti-innsbruck.at Summary Semantic Web is not a replacement of the current web, it’s an evolution of it It aims at automating tasks currently carried out by humans Semantic Web is not AI 2.0 Semantic Web is becoming real (maybe not as we originally envisioned it, but it is)

61. www.sti-innsbruck.at Bibliography RDF Primer: http://www.w3.org/TR/rdf-primer/http://www.w3.org/TR/rdf-primer/ RDF Semantics: http://www.w3.org/TR/rdf-mt/http://www.w3.org/TR/rdf-mt/ Information Sharing on the Semantic Web, Heiner Stuckenschmidt and Frank van Harmelen, Springer (2004) Ontologies: A Silver Bullet for Knowledge Management and Electronic Commerce, 2nd Edition, Dieter Fensel, Springer (2003) A Semantic Web Primer, (2nd edition), Grigoris Antoniou and Frank van Harmelen, The MIT Press (2008) Weaving the Web, Tim Berners-Lee, HarperCollins (2000)

62. www.sti-innsbruck.at Where are we? #DateTitle 1Introduction 2Semantic Web Architecture 3RDF and RDFs 4Web of hypertext (RDFa, Microformats) and Web of data 5Semantic Annotations 6Repositories and SPARQL 7OWL 8RIF 9Web-scale reasoning 10Social Semantic Web 11Ontologies and the Semantic Web 12SWS 13Tools 14Applications 15Exam

63. www.sti-innsbruck.at Questions?