1. Settembre 2000 F. Nachira European Commission DG-INFSO - Unit “ICT for Enterprise Networking” Head of Sector “Technologies for Digital Ecosystems“ F. Nachira European Commission DG-INFSO - Unit “ICT for Enterprise Networking” Head of Sector “Technologies for Digital Ecosystems“ La Società dell’informazione per le PMI Visita Studio Delegazione CNA - Emilia Romagna Bruxelles, 19-20 Settembre 2005

2. European Commission Directorate-General Information Society and Media Unit D5 : ICT for Enterprise NEtworking F.NachiraBruxelles - Settembre 2005 2 A new horizon for SMEs and terriories supported by ICT Policy [LISBON AGENDA] put SMEs & local development at the forefront of the agenda At EU level, every policy has a SME dimension, i2010 Communication ICT Research to empower SMEs FP5 with ‘Innovation and SME Programme” 15% of the FP6 budget dedicated to SMEs

3. European Commission Directorate-General Information Society and Media Unit D5 : ICT for Enterprise NEtworking F.NachiraBruxelles - Settembre 2005 3 A new horizon for SMEs Policy [Lisbon agenda - i2010] The renewed Lisbon objectives put SMEs at the forefront of the agenda At Community level, every policy has an SME dimension, so is our i2010 Communication ICT Research to empower SMEs FP5 with ‘Innovation and SME Programme” 15% of the FP6 budget dedicated to SMEs

4. European Commission Directorate-General Information Society and Media Unit D5 : ICT for Enterprise NEtworking F.NachiraBruxelles - Settembre 2005 4 DG-INFSO strategy to support SME Mission To contribute to their sustainable competitiveness through the timely introduction of meaningful technological and organisational innovations in business and business environments. Strategy To creatine favourable conditions To provide ICT applications & services for improving their efficiency and for extending their business

5. European Commission Directorate-General Information Society and Media Unit D5 : ICT for Enterprise NEtworking F.NachiraBruxelles - Settembre 2005 5 DG-INFSO past contribution From ESPRIT to FP5 eEurope 2002 and 2005: GO DIGITAL initiative About 70 SMEs Projects funded under IST FP5 Many isolated success stories > But it’s not enough!

6. European Commission Directorate-General Information Society and Media Unit D5 : ICT for Enterprise NEtworking F.NachiraBruxelles - Settembre 2005 6 How to improve To liaise research with policy Synergies with MS and Regions To have a bigger impact at research level FP6 : Integrated Projects, Cluster of Projects FP7 : ETP, DBE concept Projects providing links between policy and research To act at policy level i2010 EISCO’s final declaration: local agenda i2010 Giving more emphasis to SME clusters and territories To address the needs of SMEs Digital Business Ecosystems

7. European Commission Directorate-General Information Society and Media Unit D5 : ICT for Enterprise NEtworking F.NachiraBruxelles - Settembre 2005 7 Why should we care about the ICT uptake by EU SMEs ? Basic ICT infrastructure and access to the Internet are no longer considered major barriers to e-business uptake in Europe Recent studies have shown that in intensive ICT using sectors, productivity growth in the EU is dramatically lagging behind the one in the US in the period 1995-2000. This shows a deficit of th EU firms, in particular SMEs, in terms of productive application of ICT in all other sectors of the economy

8. European Commission Directorate-General Information Society and Media Unit D5 : ICT for Enterprise NEtworking F.NachiraBruxelles - Settembre 2005 8 Why should we care about the ICT uptake by EU SMEs ? (2) SMEs face particular difficulties in integrating new technologies and re-organising their business processes; less than 10% of SMEs that sell on-line have fully integrated the ordering process into the internal business organisation (compared with 1/3 of large enterprises); less than 10% of SMEs have implemented an electronic Customer Relationship Management (CRM) system (compared with 1/3 of large enterprises); only 3% of SMEs are users of an electronic Supply Chain Management (SCM) system (compared with 13% of large enterprises)

9. European Commission Directorate-General Information Society and Media Unit D5 : ICT for Enterprise NEtworking F.NachiraBruxelles - Settembre 2005 9 Why should we care about the ICT uptake by EU SMEs ? (2) The e-maturity of SMEs differ across countries, regions and sectors: the divide between Northern and Southern Member States with respect to e-commerce activities still exists and is even widening (45% / 10%) the percentage of companies making e-purchases generally exceeds that of those engaging in e- selling activities by more than 2: for B2B transactions, the emergence of e- marketplaces seems to be of growing importance for both large companies and SMEs

10. European Commission Directorate-General Information Society and Media Unit D5 : ICT for Enterprise NEtworking F.NachiraBruxelles - Settembre 2005 10 How EC supports SMEs eBusiness Peculiarities of EU (SMEs, diversity, territories) -> how to turn this into competitive advantages? -> which role of ICT, which infrastructure ? Mission Mission: To contribute to Enterprise sustainable competitiveness through the timely introduction of meaningful technological and organisational innovations in business and business environments Strategy Providing infrastructure enabling development for customised ICT applications & services for improving their efficiency and for extending their business

11. European Commission Directorate-General Information Society and Media Unit D5 : ICT for Enterprise NEtworking F.NachiraBruxelles - Settembre 2005 11 Evolution in ICT-adoption: Increased complexity in business networking

12. European Commission Directorate-General Information Society and Media Unit D5 : ICT for Enterprise NEtworking F.NachiraBruxelles - Settembre 2005 12 Towards a Global Dynamic Competition : SMEs & local clusters in a knowledge-based global economy More interrelations More specialised resources More R&D / innovation Access to global value chains Access to knowledge Growth Node Business EcosystemIndustrial District How to reach the critical mass of resources ? How to cope with the increased complexity ? Commission created the ecosystem metaphor Virtual cluster

13. European Commission Directorate-General Information Society and Media Unit D5 : ICT for Enterprise NEtworking F.NachiraBruxelles - Settembre 2005 13 ICTs catalyse improve New organizational & business models Policy supports The Business Digital Ecosystem: an integrated approach “Digital Ecosystem Infrastructure” Derivative work from P.Dini - London School of Economics Growth Competitiveness, market & internal efficiency Cooperation & innovation networks improve lead to encourage provide resources Open Source Evolutionary infrastructure make viable shape & foster supports support Biology enhances

14. European Commission Directorate-General Information Society and Media Unit D5 : ICT for Enterprise NEtworking F.NachiraBruxelles - Settembre 2005 14 Which ICT technology for business ecosystems ? Scenario: “… the actual slowly changing network of organizations will be replaced by more fluid, amorphous and often transitory structures based in alliances, partnership and collaborations”... “…building a community that share business, knowledge and infrastructure”(1) “To support this scenario of aggregation of services and organizations, is required a further stage in ITC technology adoptions and an infrastructure which exploits the dynamic interaction (cooperation and competition) of several players in order to produce systemic results; innovation and economic development.” “ Towards a Network of digital business ecosystems fostering the local development ” (EC, Discussion paper, 2002)

15. European Commission Directorate-General Information Society and Media Unit D5 : ICT for Enterprise NEtworking F.NachiraBruxelles - Settembre 2005 15 The business ecosystem adoption/use of ICT is one major factor of productivity SMEs backbone of EC economy; SMEs do not adopt/master ICT role of knowledge sharing; systemic approach on territorial basis how to induce a change in how organizations network and cooperate? How to foster this change of paradigm ? Technical Infrastructure Business & financial conditions Human capital, knowledge and practices Governance & industrial policy How to create a favourable environment for business and people: a socio-economic eco- system

16. European Commission Directorate-General Information Society and Media Unit D5 : ICT for Enterprise NEtworking F.NachiraBruxelles - Settembre 2005 16 The digital ecosystem Which ICT infrastructure for this new paradigm ? How could ICT support the transition from industrial district to business ecosystem ? Computing and telecom. Infrastructure Formalised knowledge OS service-oriented architecture vision, new paradigms How to create an ICT infrastructure that fits with the needs of SMEs ? Paradigm shift : machine model => living organism model make a plan => create structural conditions

17. European Commission Directorate-General Information Society and Media Unit D5 : ICT for Enterprise NEtworking F.NachiraBruxelles - Settembre 2005 17 What is a Digital Ecosystem ? THE DIGITAL ECOSYSTEM is a pervasive “digital environment” that supports the business ecosystems that is populated by “digital components” that evolves and adapts to local conditions with the evolution of the components THE “SOFT” SUPPORT INFRASTRUCTURE, WHICH MEDIATES SERVICES & INFORMATION (knowledge) EMPOWERING THE NETWORKING AND THEIR SHARING architecture / structure

18. European Commission Directorate-General Information Society and Media Unit D5 : ICT for Enterprise NEtworking F.NachiraBruxelles - Settembre 2005 18 What is a Digital Component ? DIGITAL COMPONENTS could be: software components, applications, services, knowledge, business processes and models, training modules, contractual frameworks, laws....... and hopefully a mixture of all these A USEFUL IDEA, EXPRESSED IN A LANGUAGE (formal or natural), LAUNCHED ON THE NET, WHICH CAN BE PROCESSED (by computers and/or humans) formalised knowledge ©XPLANE

19. European Commission Directorate-General Information Society and Media Unit D5 : ICT for Enterprise NEtworking F.NachiraBruxelles - Settembre 2005 19 A systemic approach to enterprises global collaboration open-source, public, distributed pervasive environment - spontaneous evolution, adaptation and composition of services, digital content and sw components - embedding business rules, revenue models, ontology...

20. European Commission Directorate-General Information Society and Media Unit D5 : ICT for Enterprise NEtworking F.NachiraBruxelles - Settembre 2005 20 Knowledge Economy DBE Research areas in Digital Business Ecosystems Business Ecosystems and Regional Economies Social Science Business models, Formalised Basic Models and Services Execution environment “life support structure” Digital Ecosystem Open-source service- and knowldege-oriented infrastructure Networking technologies ICT Infrastructure Research areas Semantics of services Syntax of economic behaviour Business rules and Regulatory Framework Formalisation of Knowledge (Languages)

21. European Commission Directorate-General Information Society and Media Unit D5 : ICT for Enterprise NEtworking F.NachiraBruxelles - Settembre 2005 21 Local Business Ecosystem co-funded by DBE project Local Business Ecosystem joined as new pilot Potential future take-up local ecosystems Digital Ecosystem pilot regions (Sept 2005) Cluster of Projects DBE (15M€) Legal-IST SEAMLESS … Call-5 (~20M€)

22. European Commission Directorate-General Information Society and Media Unit D5 : ICT for Enterprise NEtworking F.NachiraBruxelles - Settembre 2005 22 For more Information http://www.digital-ecosystems.org