1. Department of Marketing WebCT 3.x Student Assessment Tools & Techniques Peter Wagstaff Department of Marketing Faculty of Business & Economics 25 May 2001

2. Department of Marketing Overview l WebCT standard assessment tools l Other assessment techniques l Issues to consider

3. Department of Marketing Standard Assessment Tools l Quiz/survey module l Hurdle assessment l Assignment drop-box

4. Department of Marketing Quiz / Survey Module l Question types: äMultiple choice / True-False äMatching äCalculated äShort answer äParagraph l Question “sets” l Single or multiple attempts l Controlled release l Anonymous surveys

5. Department of Marketing Quiz / Survey Module

6. Department of Marketing Hurdle Assessment

7. Department of Marketing Assignment Drop-box l Centralised control of inbound assignments l Grading mechanism l Mark MSWord assignments on-screen ä“Track changes” (“Revisions”) ä“Comments” l Return via “Private Mail” function l Beware: Filename restrictions & WebCT bugs

8. Department of Marketing

9. Other Assessment Techniques l Student discussion forum l Student tracking l “My Grades”

10. Department of Marketing Student Discussion Forum l a.k.a. “Bulletin board” l Follow the “5-step model” (Salmon, 1999) l Various learning styles l Expect a mid-semester ebb

11. Department of Marketing Student Tracking l Participation assessment tool l Detecting “lurkers” l Proactive intervention

12. Department of Marketing Student Tracking

13. Department of Marketing “My Grades” l Recording of marks for each piece of assessment äAutomatic entry of quiz marks äManual recording if required l “Teaching Assistant” access l Student view of own marks

14. Department of Marketing Issues to Consider l Online learning is different äTechnical and social proficiency äExpect the worst äProvide adequate support resources äConsider an online induction program l Disclosure of marks vs. grades