1. Strategy in Action 14: Managing Strategic Change

2. Exploring Corporate Strategy 8e, © Pearson Education 2008 14-2 Diagnosing the Change Situation Types of changeContext of change Culture webForcefield analysis

3. Exploring Corporate Strategy 8e, © Pearson Education 2008 14-3 Exhibit 14.2 Types of Change

4. Exploring Corporate Strategy 8e, © Pearson Education 2008 14-4 Exhibit 14.3 Context of Change

5. Exploring Corporate Strategy 8e, © Pearson Education 2008 14-5 The Cultural Web Stories Symbols Structures Power structures Control systems Rituals/ routines Paradigm

6. Exploring Corporate Strategy 8e, © Pearson Education 2008 14-6 What is a Forcefield Analysis? A forcefield analysis provides a view of change problems that need to be tackled, by identifying forces for and against change.

7. Exploring Corporate Strategy 8e, © Pearson Education 2008 14-7 Exhibit 14.4 A Forcefield Analysis

8. Exploring Corporate Strategy 8e, © Pearson Education 2008 14-8 Styles of Managing Change Education/ Communication Collaboration/ Participation Intervention DirectionCoercion

9. Exploring Corporate Strategy 8e, © Pearson Education 2008 14-9 Managing Revolutionary Change  Clear strategic direction  Combined economic and symbolic levers  Outside perspectives  Multiple styles of change management  Work with existing culture  Monitoring of changes

10. Exploring Corporate Strategy 8e, © Pearson Education 2008 14-10 Managing Evolutionary Change  Empowered organisation  Clear strategic vision  Continual change and commitment to experimentation  Transitional stages  Irreversible changes  Sustained top management commitment  Winning hearts and minds