1. Web 2.0 for Healthcare Paula Younger Library Manager Weston General Hospital March 2011

2. (Some) Web 2.0 applications Blogs: own content Microblogging: own content (e.g.Twitter) Wikis: collaborative content Mashups: does what it says on the tin Photo sharing: Flickr Video sharing: YouTube

3. Microblogging Twitter: –Press releases –Urgent events, e.g. during natural disasters –Daily health tips –Other possibilities: updating families –Health tips –Other, e.g. the TRIP database, http://twitter.com/jrbtrip http://twitter.com/jrbtrip

4. Healthcare Wikis Ask Dr Wiki Ganfyd Medpedia Wikidoc Wikipedia (all right, I sneaked that one in.) http://uhlwritingclub.pbworks.com/w/page/6886813/Front Page - A writing Wiki onlinehttp://uhlwritingclub.pbworks.com/w/page/6886813/Front Page http://commissioning.pbworks.com/w/page/16191634/W elcome-to-the-Commissioning-Handbook - Commissioning Wikihttp://commissioning.pbworks.com/w/page/16191634/W elcome-to-the-Commissioning-Handbook http://boltonpct.pbworks.com/w/page/9269339/FrontPag e - NHS Bolton Library Pageshttp://boltonpct.pbworks.com/w/page/9269339/FrontPag e

5. Blogs http://www.getbetterhealth.com/ - collates results from other blogshttp://www.getbetterhealth.com/ http://clinicallibrarian.blogspot.com/ - Pip Divall’s lively blog, aimed at librarianshttp://clinicallibrarian.blogspot.com/

6. Social media Facebook: http://www.facebook.com/unc.hsl Or http://www.facebook.com/pages/SGUL- Library/327267646881?v=wall&ref=mfhttp://www.facebook.com/pages/SGUL- Library/327267646881?v=wall&ref=mf YouTube: http://www.sgul.ac.uk/media/social-media

7. RSS Feeds Many of the major health/medical sites have these now, and you can incorporate them into websites, blogs and other sites quite easily, as you can see on some of the mashup sites: –http://www.netvibes.com/tewv- lis~Home#Homehttp://www.netvibes.com/tewv- lis~Home#Home

8. Second Life Interactive ‘worlds’ where you can often interact with others via ‘avatars’ Great potential, but in an NHS setting, very difficult to implement http://slhealthy.wetpaint.com/page/Second+Life+ Medical+Library+2.0 is an example of what has been done for libraries onlinehttp://slhealthy.wetpaint.com/page/Second+Life+ Medical+Library+2.0 Other applications: less library, more health education, e.g. the online sex education classes with teenagers

9. Mashups Netvibes, PageFlakes –Some of the best examples: Shrewsbury and Telford: http://www.netvibes.com/sathlibraries#Welcome http://www.netvibes.com/sathlibraries#Welcome Teesside: http://www.netvibes.com/tewv- lis~Home#Homehttp://www.netvibes.com/tewv- lis~Home#Home RBH: http://www.netvibes.com/rbftlibrary#Home http://www.pageflakes.com/wfperry.ashx?page=35 31055 (PageFlakes doesn’t seem as popular in the UK as Netvibes)http://www.pageflakes.com/wfperry.ashx?page=35 31055 Flu epidemic pages: http://flu.wikia.com/wiki/HealthMap http://flu.wikia.com/wiki/HealthMap

10. Barriers Firewalls (especially in the NHS!) Bandwidth Mobile phones often not allowed in clinical areas Time/resources – it takes a long time to learn how to use some of these tools

11. POST method People – who makes up your target audience? Objectives – what are you trying to accomplish? Strategy – how will you analyse if it’s been successful? Technology – which tools will you use? –From: http://forrester.typepad.com/groundswell/2007/12/the- post-method.html, (Bernoff, 2007) http://forrester.typepad.com/groundswell/2007/12/the- post-method.html

12. Gorgeously miscellaneous Wordle - http://www.wordle.net/http://www.wordle.net/ http://www.c4lpt.co.uk/recommended/top100- 2010.html - chosen by educators and voted for annually. Slideshare, YouTube, Delicious and others regularly feature.http://www.c4lpt.co.uk/recommended/top100- 2010.html http://www.c4lpt.co.uk/Directory/index.html - directory, organised by software/site functionhttp://www.c4lpt.co.uk/Directory/index.html http://www.boxoftricks.net/?page_id=29 – another page of links to all kinds of weird and wonderful ‘stuff’ for educationhttp://www.boxoftricks.net/?page_id=29

13. Where are we going from here? In the science fiction film The Island, the characters are monitored and have personalised healthcare. Map of Medicine could be seen as a fore-runner of this type of healthcare; and as patients get more and more sophisticated and tech-savvy, they will come to expect more and more: http://www.himss.org/ASP/ContentRedirector.asp?Conte ntId=74627&type=HIMSSNewsItem – talks about with a “patient portal”, where one secure message to the patient could communicate test results, problems, allergies and more.http://www.himss.org/ASP/ContentRedirector.asp?Conte ntId=74627&type=HIMSSNewsItem

14. If you always do what you’ve always done… You’ll get what you always got –Web 2.0 is a new and interactive way of working, but ultimately it’s about doing what we’ve always done, providing information to healthcare professionals so they can provide better care to patients.

15. Selected Further Reading Younger, P & Morgan, P (eds) (2011), Using Web 2.0 for Health Information, London: Facet (due April) http://laikaspoetnik.wordpress.com/2010/11/23/implementi ng-twitter-in-a-health-sciences-library/http://laikaspoetnik.wordpress.com/2010/11/23/implementi ng-twitter-in-a-health-sciences-library/ http://www.lib.umich.edu/taubman-health-sciences- library/beta-projects - what one library has done with various Web 2.0 gadgets and trickshttp://www.lib.umich.edu/taubman-health-sciences- library/beta-projects http://casesblog.blogspot.com/2006/06/make-your-own- medical-journal-with.html - quick guide to setting up an iGoogle pagehttp://casesblog.blogspot.com/2006/06/make-your-own- medical-journal-with.html http://www.rba.co.uk/wordpress/2010/06/01/social-media- in-health-care-libraries-wikis-and-netvibes-win/ - presentations from a study day in the North West of England - http://www.slideboom.com/presentations/169731/Social- Media-for-Libraries-%28Health-Care-Information%29 is especially goodhttp://www.rba.co.uk/wordpress/2010/06/01/social-media- in-health-care-libraries-wikis-and-netvibes-win/ http://www.slideboom.com/presentations/169731/Social- Media-for-Libraries-%28Health-Care-Information%29