1. Copyright © 2003 Americas’ SAP Users’ Group CRM and IS-AFS Tony Hawker Solutions Architect, Oakley,Inc. May 19, 2003

2. Oakley – A World Brand  Invention-inspired products position the brand  Powerful brand identity fosters demand  Authenticating sports marketing reinforces technology  Worldwide selective distribution through specialty channels  Aggressive protection of intellectual property guards brand integrity

3. Oakley Worldwide

4. SAP Footprint  R3 4.5B: FI, CO, PM, MM, SD, LE, PP  IS-AFS 2.5B  90% of the company worldwide on SAP  Ongoing BW 3.0B Project

5. CRM High Level Vision  General:  One consistent set of tools to use for all products  Single data source for all transactional data FieldIn-house Interface  Simplified screens XX  Browser based / thin client XX  Screen pop / Key functionality tied to inbound call including Customer Interaction tracking X

6. CRM High Level Vision  Order Status - Specific order statesXX  Sales Analytics - Customer MTD/YTD/Y over YXX - Field Rep MTD/YTD/Y over YXX - RSM MTD/YTD/Y over YX - Budget vs actual at each levelXX  Account Information - Billing / AR infoXX - Credit StatusXX  Support for PDA/Wireless computers (future) XX  Contact tracking XX Key functionalityFieldIn-house  Order Entry - Product catalogXX - Model stocksXX - Blank order formXX

7. R & D Workshop  Overview of CRM components (v3.1)  Internet Sales R3 Edition (with AFS)  Internet Sales CRM Edition  Customer Interaction Center  Field Sales  Marketing

8. R&D Findings  Internet Sales R3 Edition (with AFS)  AFS is supported  Not available with 4.5B/2.5B!  Does not support our field rep to customer relationship  Significant development would be required  Internet Sales CRM Edition  Does not support AFS  Closer alignment to our field rep to customer relationship  Development would still be required

9. R&D Findings  Customer Interaction Center  (Psuedo) support for AFS (Orders created in R3 only)  3.1 GUI is combersome. 4.0 version has slick Web based GUI  Field Sales  No AFS  Cumbersome interface  Significant VB development required to overcome this  Marketing  Great when other areas are implemented  Already have tool to do this

10. CRM Roadmap

11. 2003 Projects  Internet sales CRM edition Pilot  Non AFS product lines only  12 Weeks to pilot roll out (10-12 Field Reps)  8 weeks of SAP consulting support  Roll out to all Field Reps (US) by year end  CRM Upgrade to 4.0  Based on joining Ramp up program  Needed for CIC pilot (Web Client)  CRM CIC Pilot  Telesales and In-house sales  Call center integration  Roll out to all US sales into Q1 2004

12. 2004 Projects  Internet sales CRM edition roll out internationally  CRM CIC roll out internationally  Field Sales Pilot and Roll out (US)  Inclusion of AFS when available

13. Moral of the Story  There is not a lot of AFS support in the mySAP CRM suite of products!!!... TODAY  AFS SIG needs to push this with SAP

14. Copyright © 2003 Americas’ SAP Users’ Group Thank you for attending! Please remember to complete and return your evaluation form following this session. Session Code: 3003