1. “Fun games like this is why I love Nokia. What other company sends clear, locked boxes with brand new cell phones?” http://michaelsherlock.com/ A story…

2. People in social media love unboxing cool products…

3. So we decided to totally disrupt what they love….

4. What would you do if you were sent an impossible unboxing of a hot new device?

5. This?

6. Or this?

7. This was pissing people off all over the world (in a good way…)

8. ‘‘The most interesting unboxing experience I’ve had’’ Tech65, Singapore, Asia

9. Everybody spoke about it...

10. …on blogs

11. 25 posts read 45,000+ times

12. …On YouTube

13. 24 videos seen 23,000+ times

14. …On Twitter

15. 3,100+ tweets

16. … and, of course, offline (the ripple reached many) http://www.flickr.com/photos/38159369@N00/446064720/

17. “When all is said and done, the e72 is the best Nokia device that I have ever used...” http://carltone65.wordpress.com/2010/01/03/nokia-e72- review-business-meets-media/ www.1000heads.com info@1000heads.com +44 203 206 2000