1. 7th World Congress on the Management of e-Business July 2006

2. Our Business Online sports content Publishing, similar to print or other media Business to Business

3. Marketing at SportsDirect Traffic = Revenue –Good Traffic vs. Bad Traffic Our mix –Media buys online/offline –Search –Email –Content

4. Media Buying It’s a jungle out there Location, Location, Location –Networks –Publishers –Grassroots opportunities

5. More Media Buying It’s all clicks but…. –CPM – impression based –CPC – click based –CPA – action based

6. Search Paid vs Organic Seasonal and topical Tactics –Design –“Blogging” –Inbound links

7. Beyond the Banner It’s crowded out there One persons obtrusive is another's effective Keep it fresh

8. Landing Pages Keep the prospect focused Reinforce the “offer” and creative Personalize for better results

9. Email Marketing Yes is still exists Create a dialogue with clients Get professional help Offers are good but info is better

10. Content As Marketing Make editorial happen Find your in-house experts Build a personality and you’ll build a following Tie it in to the rest of your marketing

11. Measuring Success Advertising effectiveness – Engagement for content – Conversion rates for e-comm Toolsets Timing

12. Marketing Resources Free resources I love –MarketingSherpa.com –ClickZ.com –MediaPost.com –ExpertPR.com –BizReport.com –MarketingVox.com –Doubleclick.com –Unicast.com Paid resources

13. The Best Few Search –Paid –Links, content and “long tail” Email Content partners

14. Thanks! Rob Begg VP Marketing rbegg@SportsDirectInc.com 902 835 3320