1. (905) 947-8235 | www.insitefulweb.com Internet Success, in site 1

2. (905) 947-8235 | www.insitefulweb.com Internet Success, in site 2 Online Marketing Younger adults are much more likely to use social networks or blogs to gather information prior to a purchase, compared to older adults.

3. (905) 947-8235 | www.insitefulweb.com Internet Success, in site 3 Blogging 1.Reach building 2.Engage customers 3.Share Content 4.Add Value to Customer Experience 5.Supplement Search Optimisation Campaign 90% of companies that blog daily see directly related increase in sales, Weekly bloggers see a 58% increase in sales leads, Monthly bloggers have a 38 % in new sales through this channel

4. Internet Success, in site Top Social Media Tools Twitter, Facebook, LinkedIn and Blogs completely dominate the tools that marketers use to promote their businesses. 2010 Social Media Marketing SocialMediaExaminer.com Michael A. Stelzner 4

5. Internet Success, in site Tools for B2B and B2C Blogs are effective for both B2B and B2C 2010 Social Media Marketing SocialMediaExaminer.com Michael A. Stelzner 5

6. Internet Success, in site Blogging 2010 Social Media Marketing SocialMediaExaminer.com Michael A. Stelzner Marketers indicated that blogs were the top area in which they planned on increasing their social media efforts. Small businesses were much more likely to be increasing their blogging activities. 6

7. (905) 947-8235 | www.insitefulweb.com Internet Success, in site 7 Why Blog? Blogging is Inbound, Pull Marketing 1.Blogging helps with SEO, if you use your keywords and link properly 2.Blogging helps with Social News Sites, because you have something relevant to share, that can be indexed by the engines 3.Blogging helps with Social Networking Sites, because you have content that people will want to read 4.Blogging is non-invasive and permission based.

8. (905) 947-8235 | www.insitefulweb.com Internet Success, in site 8

9. (905) 947-8235 | www.insitefulweb.com Internet Success, in site 9 Getting Started First of all, learn the lay of the land! Read Other Blogs 1.Get an RSS Reader (google.com/reader) 2. Set reader as homepage, so you can check regularly 3. Search for related blogs Blogsearch.Google.com Technorati.com Icerocket.com 4. Follow blogs

10. (905) 947-8235 | www.insitefulweb.com Internet Success, in site 10 Next- Comment on Other Blogs Why Leave Comments? Karma Get noticed by other bloggers, who may then read your blog Get noticed by other blog readers who may then read your blog Get links back to your blog Thought leadership

11. (905) 947-8235 | www.insitefulweb.com Internet Success, in site 11 Tips on Effective Comments Increase the value of the article for everyone: Share an example Add a point Add a useful link to an article or site Disagree, with a well reasoned opinion Ask a question People make comments, not companies. Use your real name, not company name.

12. (905) 947-8235 | www.insitefulweb.com Internet Success, in site 12 When to Blog Anytime! You can start before you have a service or product You can start before you have a website You can start before you have a new business All you need: a rough market and some ideas

13. (905) 947-8235 | www.insitefulweb.com Internet Success, in site 13 Blog Frequency Depends on your Goals, and Your time Are you developing a consistent readership? At least weekly if possible, but more is better. SEO focused? Frequency is less important, its about the key phrases and links. However, new content to read makes the search engines happy.

14. (905) 947-8235 | www.insitefulweb.com Internet Success, in site 14 Blog Address Uses your business URL, not a subdomain of someone else's URL Using a “free” URL from Wordpress or Blogspot, etc yourblog.blogspot.com – NO! yourblog.typepad.com – NO! Blog.yourdomain.com – Yes yourdomain.com/Blog – Yes You are promoting your brand and company, not the Blog Platforms !

15. (905) 947-8235 | www.insitefulweb.com Internet Success, in site 15 Blog Platforms Free hosted platforms BloggerBlogger LiveJournal VoxLiveJournalVox launch a blog in minutes, but limit your ability to customize it and host it in your own environment. Premium hosted platforms WordPress.com customizable &allows unique domain TypePad simple setup, maintenance &customization. Stand-alone platforms WordPress.org free downloads of platform with instructions, templates & plug-ins, & user support. Movable Type downloadable development platform &plug-ins & documentation. WordPress.com TypePad WordPress.org Movable Type

16. (905) 947-8235 | www.insitefulweb.com Internet Success, in site 16 Blog Topic Ideas List of 5 ideas, trends or thoughts Publish a list of useful links Take a recent experience and share it Answer questions you received recently from customers Respond to other blog and news articles Guest authors Share charts Review Books related to your Field.

17. (905) 947-8235 | www.insitefulweb.com Internet Success, in site 17 http://www.tiedomi.com/ Not All Blogs are Templates!

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22. (905) 947-8235 | www.insitefulweb.com Internet Success, in site 22 Social Media Marketing Such as Linked, Twitter, Facebook

23. (905) 947-8235 | www.insitefulweb.com Internet Success, in site 23 Contact Us Insiteful Solutions 610 Alden Road, Suite 109, Markham Email: jess@insitefulweb.comjess@insitefulweb.com Phone: (905) 947-8235 http://ca.linkedin.com/in/jessjoss http://twitter.com/webdesigntohttp://twitter.com/webdesignto (insiteful) http://twitter.com/jessatinsiteful http://www.facebook.com/pages/Insiteful-Solutions/117708261927 Blog: http://blog.insitefulweb.com/http://blog.insitefulweb.com/