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Online Marketing Achieving Effective Return On Investment Darren Moffett Head of Digital & Direct Marketing Banks Love.

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Presentation on theme: "Online Marketing Achieving Effective Return On Investment Darren Moffett Head of Digital & Direct Marketing Banks Love."— Presentation transcript:

1 Online Marketing Achieving Effective Return On Investment Darren Moffett Head of Digital & Direct Marketing Banks Love

2 How Important Is ROI?

3 Key To Effective Digital ROI

4 Technology Knowing how it works is the key to making it work harder

5 Websites IP Content Management Web 2.0

6 192.76.26.135 Unique Customer Time Of DayPage Traffic Location Dial-up vs Broadband

7 Content Management TextImagesNavigation

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10 Web 2.0

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13 Search The Word Natural vs Paid For Keyword Validation

14 The Word Low Fare Cheap Flights 800 1.8m

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16 Google Adword

17 Google Trends

18 Email Design Spamming Self Profiling

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20 Designing the experience The creative needs to be designed in such a way that the user is taken on a visual journey They need to be led to the prime messages and key calls to action. Users absorb emails in eye bytes so the key messages must be upfront. You have approximately 3 seconds to capture the users attention

21 Take the customer on a visual journey Designing the experience Focus on prime messages & key calls to action. You have approximately 3 seconds to capture the customers attention

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23 5 TIPS TO AVOID BEING LABELLED A “SPAMMER!”

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25 FREE 100% OFF FREE BUY NOW FREE €25 Money Back

26 bob@hotmale.com Fred”at”aol.com waltdisney@disneyland.com

27 text

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29 Testing If you stop learning then your probably wasting money

30 Test Matrix The Words WWW

31 Don’t Over Complicate

32 Have A Vision

33 Journey Is your budget disappearing through your “Leaky Pipe”?

34 Right From The Start

35 Don’t Lose Them

36 Darren You messed up. You are obviously not intelligent enough to fill out this form. As punishment I want you to start over and I am not going to tell you what you did wrong! You’re a Loser!

37 Measurement

38 How Important Is ROI?

39 Return On Investment Over Achiever!

40 Online Marketing Achieving Effective Return On Investment Darren Moffett Head of Digital & Direct Marketing Banks Love


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