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Intro to Graphic Design & Multimedia Definition of Graphic Design & Multimedia Technology Convergence Design Process Multimedia Production Cycle Graphic Design Fundamentals
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Defining Graphic Design Not about Software (just tools) Visual Communication Problem Solving “Information Architects” “…The designer conceives, plans, and executes designs that communicate a specific message to a specific audience within given limitations…”
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Defining Multimedia What is it? The presentation of a computer application, usually interactive, that incorporates media elements such as text graphics, video, animation and sound on a computer TV’s sensory power melding Computer interactive data Delivered by computer or electronic/digitally manipulated means
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Technology Convergence What is convergence? What does it mean? Melding of tech/media into one appliance PC- Cell Phone- TV- Radio- etc.
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The Design Process Defining the Problem Research (Audience, Constraints, Goals) Build your Visual Vocabulary- search for samples Build on the work of others- combine in a new original way Thumbnails Roughs Comprehensives Presentation Ready for Press
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Multimedia Production Cycle Project Planning and Costing Storyboarding Media Components Preproduction/ Production/ Post production Testing Delivering
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Key to Multimedia Production Key= Creativity + Organization True Multimedia requires different products in your development toolbox
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It Starts With Creativity Good design is created with a basic understanding of: - Design processes - Theories and concepts of design Designer/client relationship governs the entire design process
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Fundamentals of Design Design elements Line, Shape, Value, Color, Texture, Space Design principles Balance, Proximity, Alignment, Unity, Emphasis, Rhythm
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Basic Graphic Design Concepts Perception Dynamic Balance Gestalt Text Type Layout Color
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