1. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics 1 GIS in Prevention County Profiles Series, No. 3 Madison County, Indiana Barbara Seitz de Martinez, PhD, MLS, CPP The Indiana Prevention Resource Center at Indiana University is funded, in part, by a contract with the Indiana Family and Social Services Administration, Division of Mental Health and Addiction, financially supported through HHS/Substance Abuse Mental Health Services Administration, Center for Substance Abuse Prevention, Substance Abuse Prevention and Treatment Block Grant. The IPRC is operated by the Department of Applied Health Science and The School of Health, Physical Education and Recreation. THE INDIANA PREVENTION RESOURCE CENTER

2. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics GIS in Prevention County Profile Series, No. 3 Madison County, Indiana Barbara Seitz de Martinez, PhD, MLS, CPP Project Staff: Indiana Prevention Resource Center Opinions expressed herein are those of the authors, and not necessarily those of the Trustees of Indiana University or the Division of Mental Health and Addiction. Indiana University accepts full Responsibility for the content of this publication. ©2005 The Trustees of Indiana University. Permission is extended to reproduce this County Profile for non-profit educational purposes. All other rights reserved. Ritika Bhawal, MPH Solomon Briggs Kyoungsun Heo, MPA Srinivasa Konchada

3. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics 5.1 Population Table 5.1b Population by Age Source: (AGS, 2004 est., 2005) Table 5.1a: Totals: Population, Households, and Geographic Characteristics (AGS, 2004 est., 2005). In 2004, this county ranked in the state by total population. Table 1a below shows total population, persons per square mile, total number of households, total land and water areas. Table 1b presents population under 24 by age. Both tables present comparisons of the county to the state and nation. Total Population and Geographic Data, 2004 est. Madison Co.IndianaU.S. Total Population130,4096,230,346293,686,994 Persons per sq. mi.28917483 Total Households52,7872,465,349112,708,665 Land Area (sq. miles)45235,8673,537,438 Water Area (sq. miles)1551256,645 Population by Age 0-24 (as Percent of Total Population), 2004 est. YearMadison Co.IndianaU.S. 0-46.36.8 5-96.476.8 10-135.45.85.7 14-175.35.85.7 18-203.33.63.5 21-242.72.9

4. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics Map: Median Age of Population (equal count) Equal Count AGS, Core Demographics, 2004 estimates (2005) Indiana Prevention Resource Center

5. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics Map: Median Age Current Yr. (contour map) AGS, Core Demographics, 2004 estimates (2005) Indiana Prevention Resource Center

6. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics Map: Median Age Current Yr. (prism map) AGS, Core Demographics, 2004 estimates (2005) Indiana Prevention Resource Center

7. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics 5.2 Race/Ethnicity Table 5.2: Race/Ethnicity, 2004estimates (AGS, 2004 est., 2005) The following table shows the county’s racial/ethnic make-up in percentages compared to the rest of the state and nation: Ranking By Race/Ethnicity 2004 Estimates (2005) Race/Ethnic Group Madison Co.Indiana Rank by White 8216 Rank by Black 723 Rank by Asian 4138 Rank by 2 or More Races 6838 Rank by Hispanic 3730 Race/Ethnicity 2004 Estimates (2005) Race/Ethnic Group Madison Co.IndianaU.S. White 89.7887.4975.05 Black 88.3912.29 Asian 0.350.973.66 Two or More Races 1.021.242.44 Hispanic origin 1.744.1114.27

8. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics Map: Race/Ethnicity: White

9. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics Map: Race/Ethnicity: White (contour)

10. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics Map: Race/Ethnicity: White (prism)

11. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics Map: Race/Ethnicity: Black

12. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics Map: Race/Ethnicity: Black (contour)

13. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics Map: Race/Ethnicity: Black (contour)

14. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics Map: Race/Ethnicity: Black (prism by county)

15. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics Map: Race/Ethnicity: Black (prism)

16. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics Map: Race/Ethnicity: Hispanic/Latino

17. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics Map: Race/Ethnicity: Hispanic/Latino (contour)

18. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics Map: Race/Ethnicity: Hispanic/Latino (prism)

19. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics 5.3 Marital Status Table 5.3: Marital Status, 2004 estimates (AGS, 2004 est., 2005) The following table shows the marital status of the population in the county compared with the state and nation: Marital Status, 15 years and over, 2004 est.(2005) Madison Co.IndianaU.S. Never Married21.224.7 27 Currently Married53.553.7 50.9 Separated5.34.1 5.8 Widowed12.811 9.9 Divorced7.26.4

20. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics Map: Percent Currently Divorced AGS, Core Demographics, 2004 estimates (2005) Indiana Prevention Resource Center

21. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics 5.4 Labor Force The following table shows the percent of persons were not in the labor force. Table 5.4: Labor Force (AGS, 2004 est., 2005) Population Not in Labor Force (Percent), 2004 est. (AGS, 2005) Madison Co.IndianaU.S. Population by Labor Force (2004 est.)103,2294,827,617228,863,934 Percent of Males Not in Labor Force34.526.229.2 Percent of Females Not in Labor Force44.14042.5 Population Not in Labor Force (Percent), 2004 est.39.433.336 Rank by Percent of Total Population Not in Labor Force636

22. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics Map: Percent Not in Labor Force AGS, Core Demographics, 2004 estimates (2005) Indiana Prevention Resource Center

23. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics Map: Percent of Males Not in Labor Force AGS, Core Demographics, 2004 estimates (2005) Indiana Prevention Resource Center

24. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics 5.5 Industry Table 4 shows percentages for the top five industries relative to the state and nation as of 2002: Blue collar jobs account for 63% of all workers, white collar for 37% of workers. Table 5.5: Top 5 Industries, 2002 estimates (AGS, 2002 est., 2003) Top Five Industries, 2002 IndustryMadison Co.IndianaU.S. Manufacturing23% 14% Retail Trade 13% 12% Health Services 13% 11% 12% Education Services 7%9% Personal Services 7% 6% White collar workers in all industries43% 48%53% Blue collar workers in all industries57% 52% 47%

25. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics 5.6 Occupations The following table lists the occupations in which the highest percent of the county residents worked in 2002 with comparisons to the state and nation: Table 5.6: Top Five Occupations, 2002 estimates (AGS, 2002 est., 2003) Top Five Occupations, 2002 Estimates Madison Co.IndianaU.S. Administrative support occupations, including clerical, 16% Administrative support occupations, including clerical, 15% Administrative support occupations, including clerical, 16% Machine operators, assemblers & inspectors, 13% Precision production, craft & repair occupations, 13% Professional specialty occupations, 14% Precision production, craft & repair occupations, 13% Service occupations, except protective & household, 13% Executive, Administrative, and Managerial, 12% Service occupations, except protective & household, 13% Professional specialty occupations, 12% Service occupations, except protective & household, 12% Professional specialty occupations, 11%Sales occupations, 11%Sales occupations, 12%

26. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics 5.7 Educational Attainment The following table shows educational attainment in the county compared with the state and the nation. Table 5.7: Educational Attainment (AGS, 2004 est., 2005) Educational Attainment, 2004 est. (AGS, 2005) Madison Co.IndianaU.S. Less than 9th grade 5.65.37.6 9th to 12th grade, no diploma 14.412.612 Total, Less Than 9th or less than HS Diploma 2017.819.6 High school graduate 40.137.228.6 Some college, no degree 19.719.821.1 Associate degree 5.95.86.3 Bachelor's degree 8.712.215.6 Graduate or profession degree 5.47.28.9 Rank for % of Pop 25+ w/ less than HS Diploma 3726th of 51 Rank for % of Pop 25+ w/ a college degree 3243rd of 51

27. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics Map: Education: Any College Degree

28. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics Map: Education: Any College Degree (contour map)

29. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics Map: Education: Any College Degree (prism map)

30. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics 5.8 Households (Families, w/ Child, Income) Table 8 shows number of households, families, and households with children, and also included data in comparison to the state and nation. Table 5.8: Median Age and Household Income (AGS, 2004 est., 2005) Households, Families, and Income, 2003 est. MadisonIndianaU.S. Households (2004)52,7872,465,349112,708,665 Families (2004)35,2601,659,69475,740,018 Households with children (2004)17,106864,29640,102,709 Average Household Income52,32857,00063,396 Per capita income21,52422,80724,583 Rank for Ave HH Income High-Low5528th of 51 Rank for Per Cap Income H-L4125th of 51 Average Age of Householder45-54 yrs.

31. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics Map: Average Household Income AGS, Core Demographics, 2004 estimates (2005) Indiana Prevention Resource Center

32. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics 5.9 Families (by type) The following tables shows the percent distribution by type of household with children and median family income with comparisons to the state and nation. Table 5.9a: Types of Households with Children (AGS, 2004 est., 2005); Median Family Income (AGS, 2004 est., 2005) Types of Households w/ Children and Median Family Income, 2004 est. (AGS, 2005) County Madison Co.IndianaU.S. HHs w/ children (2004) 17,106864,29640,102,709 Married Couple Family (Percent) 65.17069 Lone Parent Male (Percent) 86.96.8 Lone Parent Female (Percent) 25.221.823.2 Non-family Male Head (Percent) 1.51.10.8 Non-family Female Head (Percent) 0.30.2 Median Family Income 50,38954,39354,087 Rank for Married Couple Family (% of HHs w/ children)8926th of 51 Rank for Median Family Income 4821st of 51

33. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics Map: Median Family Income AGS, Core Demographics, 2004 estimates (2005) Indiana Prevention Resource Center

34. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics Map: Median Family Income (contour map) AGS, Core Demographics, 2004 estimates (2005) Indiana Prevention Resource Center

35. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics 5.10 Lifestyles (County) Based upon census data and demographic projections, the Claritas™ PRIZM segmentation system analyzes every neighborhood in the United States according to the opportunities and the influences which impact its residents. Claritas™ has defined 62 different types of neighborhoods, which they call “clusters.” The cluster concept is based on the assumption that “Birds of a feature flock together.” The clusters are defined based on “similarities in income, education, and household type, as well as attitudes and product preferences.” (Mitchell 1995) These clusters are, in turn, assigned to 15 broader categories called Social Groups. An objective of this analysis is to determine demographic variables and lifestyle characteristics to explain customer profile differences. While the driving impetus behind this data is commercial for-profit business, its application value is not limited to that sector. We offer this information in the County Profile Series for its application in the service of prevention. See Appendix for explanation of Lifestyles Codes

36. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics 5.10 Lifestyles (County) Table 5.10: Dominant Lifestyles (Claritas™: Indiana 2004, 2005) PRIZM NE Social Groups - Lifestyle, Claritas™ 2004 (2005) Madison IndianaUnited States Ranked PRIZM NE Social Groups T2 - Country Comfort18.62%T2 - Country Comfort15.47%T4 - Rustic Living11.46% T3 - Middle America15.14%T3 - Middle America14.37%T3 - Middle America10.31% T4 - Rustic Living13.24%T1 - Landed Gentry12.19%T2 - Country Comfort10.11% C3 - Micro-City Blues12.50%T4 - Rustic Living11.52%U1 - Urban Uptown8.59% T1 - Landed Gentry11.81%S4 - Inner Suburbs8.60%T1 - Landed Gentry8.32% S4 - Inner Suburbs8.52%S3 - Middleburbs7.78%S2 - The Affluentials7.60% C2 - City Centers7.83%C3 - Micro-City Blues7.43%C2 - City Centers7.29% S3 - Middleburbs6.05%S2 - The Affluentials7.09%C3 - Micro-City Blues6.50% S2 - The Affluentials3.82%C2 - City Centers6.62%S3 - Middleburbs6.16% C1 - Second City Society1.29%S1- Elite Suburbs2.82%S1- Elite Suburbs5.11% S1- Elite Suburbs1.18% C1 - Second City Society2.27%U3 - Urban Cores5.09% U1 - Urban Uptown0.00%U2 - Midtown Mix1.57%S4 - Inner Suburbs4.62% U2 - Midtown Mix0.00%U3 - Urban Cores1.19%U2 - Midtown Mix4.62% U3 - Urban Cores0.00%U1 - Urban Uptown1.09%C1 - Second City Society4.22%

37. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics PRIZM NEIndianaAll of US Social Groups Households% % Households by PRIZM NE Segment 2,403,575 109,949,228 Ranked PRIZM NE Social Groups T2 - Country Comfort15.47%T4 - Rustic Living11.46% T3 - Middle America14.37%T3 - Middle America10.31% T1 - Landed Gentry12.19%T2 - Country Comfort10.11% T4 - Rustic Living11.52%U1 - Urban Uptown8.59% S4 - Inner Suburbs8.60%T1 - Landed Gentry8.32% S3 - Middleburbs7.78%S2 - The Affluentials7.60% C3 - Micro-City Blues7.43%C2 - City Centers7.29% S2 - The Affluentials7.09%C3 - Micro-City Blues6.50% C2 - City Centers6.62%S3 - Middleburbs6.16% S1- Elite Suburbs2.82%S1- Elite Suburbs5.11% C1 - Second City Society2.27%U3 - Urban Cores5.09% U2 - Midtown Mix1.57%S4 - Inner Suburbs4.62% U3 - Urban Cores1.19%U2 - Midtown Mix4.62% U1 - Urban Uptown1.09%C1 - Second City Society4.22% Unclassified0.00%Unclassified0.00% IN and US PRIZM NE Social groups Profile Reports

38. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics 38 IN and US PRIZM NE Social groups Profile Reports PRIZM NEIndianaAll of US Social Groups Households% % U1 - Urban Uptown 26,2231.09%9,448,6798.59% 04 Young Digerati 2,8360.12%1,375,8911.25% 07 Money & Brains 3,6520.15%2,271,5722.07% 16 Bohemian Mix 3,0860.13%2,039,5561.85% 26 The Cosmopolitans 4,7530.20%1,322,9251.20% 29 American Dreams 11,8960.49%2,438,7352.22% U2 - Midtown Mix 37,6481.57%5,077,5444.62% 31 Urban Achievers 6,6740.28%1,873,0891.70% 40 Close-In Couples 9,1970.38%1,297,0511.18% 54 Multi-Culti Mosaic 21,7770.91%1,907,4041.73%

39. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics 39 PRIZM NEIndianaAll of US Social Groups U3 - Urban Cores 28,5711.19%5,591,5715.09% 59 Urban Elders 3,8120.16%1,500,2471.36% 61 City Roots 12,0510.50%1,324,9911.21% 65 Big City Blues 3,5560.15%1,329,1131.21% 66 Low-Rise Living 9,1520.38%1,437,2201.31% S1- Elite Suburbs 67,7242.82%5,622,6385.11% 01 Upper Crust 14,8100.62%1,666,8361.52% 02 Blue Blood Estates 14,9620.62%1,080,8480.98% 03 Movers & Shakers 19,1300.80%1,734,5791.58% 06 Winner's Circle 18,8220.78%1,140,3751.04% IN and US PRIZM NE Social groups Profile Reports

40. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics 40 PRIZM NEIndianaAll of US Social Groups S2 - The Affluentials 170,4917.09%8,360,6797.60% 08 Executive Suites 12,3900.52%1,169,4791.06% 14 New Empty Nests 22,1170.92%1,158,1421.05% 15 Pools & Patios 26,9431.12%1,353,4761.23% 17 Beltway Boomers 22,1830.92%1,056,0830.96% 18 Kids & Cul-de-Sacs 31,6001.31%1,707,2021.55% 19 Home Sweet Home 55,2582.30%1,916,2971.74% IN and US PRIZM NE Social groups Profile Reports

41. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics 41 PRIZM NEIndianaAll of US Social Groups S3 - Middleburbs 186,9027.78%6,774,6606.16% 21 Gray Power 22,2870.93%1,162,0801.06% 22 Young Influentials 42,3311.76%1,622,9731.48% 30 Suburban Sprawl 46,2511.92%1,444,1291.31% 36 Blue-Chip Blues 34,1601.42%1,362,6071.24% 39 Domestic Duos 41,8731.74%1,182,8711.08% S4 - Inner Suburbs 206,7848.60%5,078,6544.62% 44 New Beginnings 80,4093.35%1,708,9321.55% 46 Old Glories 44,9461.87%1,092,0980.99% 49 American Classics 35,5511.48%1,124,8291.02% 52 Suburban Pioneers 45,8781.91%1,152,7951.05% IN and US PRIZM NE Social groups Profile Reports

42. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics 42 PRIZM NEIndianaAll of US Social Groups C1 - Second City Society 54,5982.27%4,635,1704.22% 10 Second City Elite 18,0270.75%1,299,6631.18% 12 Brite Lites, Li'l City 20,5080.85%1,624,4481.48% 13 Upward Bound 16,0630.67%1,711,0591.56% C2 - City Centers 159,0366.62%8,016,6697.29% 24 Up-and-Comers 24,2561.01%1,345,1541.22% 27 Middleburg Managers 37,7801.57%2,055,1561.87% 34 White Picket Fences 19,4160.81%1,385,1731.26% 35 Boomtown Singles 28,7501.20%1,350,8211.23% 41 Sunset City Blues 48,8342.03%1,880,3651.71% IN and US PRIZM NE Social groups Profile Reports

43. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics 43 PRIZM NEIndianaAll of US Social Groups C3 - Micro-City Blues 178,5797.43%7,146,4776.50% 47 City Startups 33,6521.40%1,363,1111.24% 53 Mobility Blues 40,5731.69%1,435,5601.31% 60 Park Bench Seniors 23,8760.99%1,221,8081.11% 62 Hometown Retired 31,3221.30%1,256,7411.14% 63 Family Thrifts 49,1562.05%1,869,2571.70% T1 - Landed Gentry 292,89612.19%9,143,7038.32% 05 Country Squires 48,1562.00%2,009,8801.83% 09 Big Fish, Small Pond 68,3042.84%2,352,0222.14% 11 God's Country 34,3211.43%1,686,2251.53% 20 Fast-Track Families 63,2012.63%1,611,4701.47% 25 Country Casuals 78,9143.28%1,484,1061.35% IN and US PRIZM NE Social groups Profile Reports

44. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics 44 PRIZM NEIndianaAll of US Social Groups T2 - Country Comfort 371,80015.47%11,117,64610.11% 23 Greenbelt Sports 42,2051.76%1,788,0641.63% 28 Traditional Times 85,6513.56%2,931,7052.67% 32 New Homesteaders 65,2962.72%2,151,1801.96% 33 Big Sky Families 64,7482.69%1,788,1721.63% 37 Mayberry-ville 113,9004.74%2,458,5252.24% T3 - Middle America 345,37414.37%11,331,85510.31% 38 Simple Pleasures 75,2743.13%2,770,7962.52% 42 Red, White & Blues 45,2851.88%1,297,4751.18% 43 Heartlanders 58,9742.45%2,227,4182.03% 45 Blue Highways 61,5672.56%1,880,3461.71% 50 Kid Country, USA 38,5351.60%1,340,5511.22% 51 Shotguns & Pickups 65,7392.74%1,815,2691.65% IN and US PRIZM NE Social groups Profile Reports

45. GIS in Prevention, County Profiles, Series 3 (2006) 5. Basic Demographics 45 PRIZM NEIndianaAll of US Social Groups T4 - Rustic Living 276,94911.52%12,603,28311.46% 48 Young & Rustic 51,8522.16%2,165,5541.97% 55 Golden Ponds 47,8311.99%1,927,8891.75% 56 Crossroads Villagers 47,2211.96%2,192,7141.99% 57 Old Milltowns 39,2811.63%1,565,8681.42% 58 Back Country Folks 47,7211.99%2,646,7472.41% 64 Bedrock America 43,0431.79%2,104,5111.91% Unclassified 00.00%0 IN and US PRIZM NE Social groups Profile Reports