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Solar Zone SunWare An E- Commerce Evaluation. Solar Zone Sunware Evaluation Of Product Navigability Evaluation Of Product Navigability –Are the paths.

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Presentation on theme: "Solar Zone SunWare An E- Commerce Evaluation. Solar Zone Sunware Evaluation Of Product Navigability Evaluation Of Product Navigability –Are the paths."— Presentation transcript:

1 Solar Zone SunWare An E- Commerce Evaluation

2 Solar Zone Sunware Evaluation Of Product Navigability Evaluation Of Product Navigability –Are the paths made fast and easy to get from the store to product info? Evaluation of Site Activity Evaluation of Site Activity –Is the site easy to shop? Does it sell to the consumer? Evaluation of Improvements Evaluation of Improvements –Likes, dislikes, and areas they could improve

3 Solar Zone Sunware This E-commerce guideline has been chosen for the evaluation of this site because on any website that hopes to attract customers it is extremely important for people to be able to find what they are looking for in a timely fashion. This E-commerce guideline has been chosen for the evaluation of this site because on any website that hopes to attract customers it is extremely important for people to be able to find what they are looking for in a timely fashion. People purchasing goods or services online expect to be able to find what they are looking for as fast as possible, and are unwilling to waste time searching through a maze of links that don’t take them exactly to where they want to be. People purchasing goods or services online expect to be able to find what they are looking for as fast as possible, and are unwilling to waste time searching through a maze of links that don’t take them exactly to where they want to be. An effective e-commerce site will provide easy access to detailed information of their products that will allow a consumer to make an informed decision about their product. An effective e-commerce site will provide easy access to detailed information of their products that will allow a consumer to make an informed decision about their product. ∞ ∞ Product Navigation: Providing fast, easy paths from the store front to detailed product information

4 Solar Zone Sunwear The website, http://www.uvsunware.com/index.html with respect to the guideline provides an excellent homepage. If you are not interested in reading general information regarding their products, you can easily move towards the products themselves by accessing the categories they have chosen to distribute their clothing under. The website, http://www.uvsunware.com/index.html with respect to the guideline provides an excellent homepage. If you are not interested in reading general information regarding their products, you can easily move towards the products themselves by accessing the categories they have chosen to distribute their clothing under.http://www.uvsunware.com/index.html The categories are effective and are similar to anything you would find in a department or clothing store. Unfortunately, the Children and Teen sections are not as well organized as the Adult section of the site. Under these categories you are required to scroll down the page to find the product you are looking for rather then being able to link down the page to where you would like to be. The categories are effective and are similar to anything you would find in a department or clothing store. Unfortunately, the Children and Teen sections are not as well organized as the Adult section of the site. Under these categories you are required to scroll down the page to find the product you are looking for rather then being able to link down the page to where you would like to be. Catalogue Categories ∞ Are the paths made fast and easy to get from the store to product info?

5 Solar Zone Sunware The Adult section on the other hand gives you the option to explore their Sunglasses, Casual Ware, Swim Wear, and Hats in separate sections. It is a mystery as to why they didn’t provide the same ease of access for the other categories. The Adult section on the other hand gives you the option to explore their Sunglasses, Casual Ware, Swim Wear, and Hats in separate sections. It is a mystery as to why they didn’t provide the same ease of access for the other categories. From here it is quite easy to find the product you are looking for and detailed information that describes the product and helps you to make a decision. Once you have made your decision it is very straight-forward to purchase your product, except for the fact that on some products they have a toll free number that they suggest you should call to check product availability. It would be better to provide a count of the availability of the product right on the website to make it even easier for the consumer. From here it is quite easy to find the product you are looking for and detailed information that describes the product and helps you to make a decision. Once you have made your decision it is very straight-forward to purchase your product, except for the fact that on some products they have a toll free number that they suggest you should call to check product availability. It would be better to provide a count of the availability of the product right on the website to make it even easier for the consumer.

6 Solar Zone Sunware Overall the shopping experience is relatively simple and there are very few aspects of the site that interfere with you getting exactly what you want when you want it. However the website does not necessarily entice me to purchase the product, despite displaying a cute girl wearing the product and giving me facts about why it’s important to protect myself from dangerous UV rays it does little to grab me and make me want to have their product. Overall the shopping experience is relatively simple and there are very few aspects of the site that interfere with you getting exactly what you want when you want it. However the website does not necessarily entice me to purchase the product, despite displaying a cute girl wearing the product and giving me facts about why it’s important to protect myself from dangerous UV rays it does little to grab me and make me want to have their product. The actual product descriptions do more to make you believe that wearing the clothing is cool, but more it is possible that a consumer may never make it that far, unless they know exactly what they are looking for. The actual product descriptions do more to make you believe that wearing the clothing is cool, but more it is possible that a consumer may never make it that far, unless they know exactly what they are looking for. ∞ Is the site easy to shop? Does it sell to the consumer?

7 Solar Zone Sunware It was easy to get from the home page to detailed product information; this saves the consumer a lot of time, which is exactly what they’re trying to do by shopping on-line. It was easy to get from the home page to detailed product information; this saves the consumer a lot of time, which is exactly what they’re trying to do by shopping on-line. The process of actually making an order for the product was extremely straight-forward and a lot better then a lot of the sites I have shopped on before. Clicking on the Buy button took you directly to the credit card screen. It was no nonsense business. The process of actually making an order for the product was extremely straight-forward and a lot better then a lot of the sites I have shopped on before. Clicking on the Buy button took you directly to the credit card screen. It was no nonsense business. ∞ Likes, dislikes, and areas they could improve

8 Solar Zone Sunware Two things that could be changed: Two things that could be changed: The home page could be changed to attract the consumer to go further into the webpage. Perhaps the product category buttons could be made more prominent, and the UV information could be relegated to the facts section and more could be done to convince the consumer that the products makes you feel cool, in more ways then one. The home page could be changed to attract the consumer to go further into the webpage. Perhaps the product category buttons could be made more prominent, and the UV information could be relegated to the facts section and more could be done to convince the consumer that the products makes you feel cool, in more ways then one. Under the Children and Teen sections the access to the different products could definitely be organized better. Even though they may not have many products in the categories now, as they expand their product lines in the future it would make the expansion of their website easier, and make it easier for consumers to find what they are looking for. Under the Children and Teen sections the access to the different products could definitely be organized better. Even though they may not have many products in the categories now, as they expand their product lines in the future it would make the expansion of their website easier, and make it easier for consumers to find what they are looking for.

9 Thank you for watching our Evaluation of Solar Zone Sunware


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